Browsing: ecostore

News
Sustainability: Ecostore
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From the start, Ecostore has had social and environmental responsibility at its core. And even though it has undergone a complete marketing transformation over the past three years, its ethical DNA remains firmly in tact.

News
From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot
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2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker’s Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.

News
Ecostore’s personalised mag covers win hearts, minds and inaugural Glossies Award
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The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent).

Opinion
The Year in Review: Paul Gardiner
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While the mass-market weeklies continued to struggle last year, ACP popped a few corks when Woman’s Day finally edged out Woman’s Weekly in both circulation and readership after a very long wait. Elsewhere in 2011, special interest magazines largely seemed to hold firm despite the gloomy economy—and the predictions of death from the digitally-focused doomsayers. Sales manager Paul Gardiner goes to town on 2011. 

News
Staff slip into something more comfortable…
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… as Countdown’s marketing doyenne departs for the Aussie mothership, MediaWorks looks inside to fill the sales manager role in its integration department, DNA’s Aaron Carson changes tack, Miranda Gregg says goodbye to AJ Park, bcg2 welcomes a New York import, ecostore’s not-for-profit arm Fairground Foundation appoints its first employee, Tourism Australia finds a New Zealand marketing manager, Lily & Louis joins Kim Kardashian after winning the local Skechers business, and online/social media agency VeNa appoints a New Zealand country manager. 

News
Non-guinea pigs unite as ecostore ramps up opt-out campaign on Facebook
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Ecostore’s latest campaign has been pushing the ‘I’m not a guinea pig line’ to encourage consumers to opt out of using nasty chemicals often found in other baby, beauty, body and household cleaning products. Now, in what it claims is a marketing first, it’s taking that idea a step further by trying to get consumers’ entire Facebook networks to do the same. 

News
Ecostore and Special Group inspire warm parental fuzzies with personalised mag campaign
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Sadly, it’s something of a rarity to see examples of creativity in the world of print, especially when compared to the raft of nifty online gimmicks spewing forth. But ecostore, Special Group, Naked, Salt Interactive and ACP appear to be onto a winner with what they believe is a first: a mass-personalisation campaign that allows parents to make their child into a cover star on Little Treasures magazine.

News
Ecostore, Special Group and friends freshen up with hefty brand and design overhaul
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In 1993 Malcolm Rands, together with his wife Melanie, launched a small mail-order business supplying green every day household products, all with the aim of creating a healthier, more sustainable world.
 19 years on and the ecostore brand has come a pretty long way from its roots in the Rands’ basement of their eco-village property in Northland. But with a range that spanned over 100 products as of last year, and with complacency a known enemy of innovation, ecostore has undergone a massive formulation and design makeover, the results of which were revealed at an event at the company’s home base in Auckland last night.

News
Old becomes new as ecostore cobbles together postmodern eco-billboard
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The last billboard ecostore put up outside its flagship Freeman’s Bay store in Auckland was an image of what looked like a dog covered in spaghetti sitting in front of a curtain. And it has followed up the ‘un-billboard’ with another artistic and environmentally friendly effort, an ‘eco-billboard’ created by Special Group and DDB’s ex head of art Mike Davison to advertise its spring sale. 

News
Special Group wipes the floor (with ecostore print ad)
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Special Group’s print ad for ecostore ended up sparking off a rather heated discussion about the exciting realm of PH levels in washing powder when we wrote a story about the whole malarkey a few weeks back. And the swift response obviously tickled the fancies of the Newspaper Advertising Bureau’s Newspaper Ad of the Month judges, because it’s been awarded the gong for the July round.

News
Washing powder keg explodes as ecostore takes Herald to task
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It seems the print media’s dastardly scheme to get aggrieved companies to take out full page ads is working: after Air New Zealand responded to a Listener editorial with a cheeky video featuring Rob Fyfe, a dedicated website and a few full-pagers, ecostore has decided to follow suit, joining the reactionary party last weekend after an article in the Herald about washing powder ruffled its eco-feathers.

News
‘Un-billboard’ unveiled for art’s sake
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Some billboards bleed. Some offer diamond earrings. And almost all shout a call to action. But the Fairground Foundation, a not-for-profit organisation that was set up and funded by ecostore founder Malcolm Rands to create a healthier, more sustainable world, has taken a different approach to grabbing people’s attention after unveiling what it likes to call the “un-billboard”.

Awards/events
Ecostore hosts Twitter party
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Set your alarms for 3pm NZ time on Thursday 1 October: ecostore founder Malcolm Rands, also known as Eco Man, will be hosting a one-hour party in cyberspace via Twitter. This is your chance to chat tweet-to-tweet and get some sustainable living tips from this successful and insightful eco-entrepreneur. His …

News
It’s cool to be eco
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ecostore has won the Large Business Trailblazer award and named the Sustainable Business of the Year for the northern region in the Sustainable Business Network Awards held this week.

This follows the results of the Creo/Perceptive Corporate Trust Survey in July, in which ecostore was viewed as the top …