articles tagged 'ecostore'

Special Group gives Ecostore skincare a splash of colour

  • Design
  • May 23, 2017
  • StopPress Team
Special Group gives Ecostore skincare a splash of colour

Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.

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Who's the smartest of them all? Clever clogs Kiwi businesses vie for marcomms-related categories at NZ Innovators Awards

  • Innovation
  • September 17, 2014
  • StopPress Team
Who's the smartest of them all? Clever clogs Kiwi businesses vie for marcomms-related categories at NZ Innovators Awards

The country's most innovative companies are due to be celebrated next month at the New Zealand Innovators Awards. And a number of businesses from the marketing, media and digital realms will be gunning for a prize.

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Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense

  • Sustainability
  • July 31, 2014
  • Kath Dewar
Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense
linecon0 via Flickr

Consumers—especially the younger ones—are increasingly checking out whether companies have been naughty or nice. And research shows an average of 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact. So, as Kath Dewar writes, it pays to keep it clean.

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TVNZ-NZ Marketing Awards 2015
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Movings/Shakings: 9 April

  • movingsshakings
  • April 9, 2013
  • StopPress Team
Movings/Shakings: 9 April

Melissa Fletcher goes it alone, Y&R adds a host of humans and Guy Kawasaki heads for New Zealand.

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Sustainability: Ecostore

  • TVNZ-NZ Marketing Awards
  • September 13, 2012
  • StopPress Team
Sustainability: Ecostore

From the start, Ecostore has had social and environmental responsibility at its core. And even though it has undergone a complete marketing transformation over the past three years, its ethical DNA remains firmly in tact.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot

  • Marketing
  • August 30, 2012
  • Ben Fahy
From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot

2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker's Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.

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Huggies and OHBaby! get out the tracing paper for personalised magazines campaign

  • Digital
  • March 19, 2012
  • Ben Fahy
Huggies and OHBaby! get out the tracing paper for personalised magazines campaign

As Tequila\'s creative director Ross Howard wrote in a past issue of NZ Marketing, there's a fine line between creative theft and creative inspiration. And a recent release from Kimberley-Clark's Huggies brand about a campaign offering new parents personalised OHBaby! magazines got us wondering about the rather thorny issue of creative IP. 

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Enter Jan/Feb round of The Glossies. Or else

  • Glossies
  • January 18, 2012
  • StopPress Team
Enter Jan/Feb round of The Glossies. Or else

The Glossies

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Ecostore's personalised mag covers win hearts, minds and inaugural Glossies Award

  • Glossies
  • January 16, 2012
  • Ben Fahy
Ecostore's personalised mag covers win hearts, minds and inaugural Glossies Award

The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP's Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group's Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland's multi-page execution (EBOOK_LTQG_2011_LR) in Let's Travel Golf edition (15 percent).

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The Year in Review: Paul Gardiner

  • Marketing
  • January 16, 2012
  • StopPress Team
The Year in Review: Paul Gardiner

While the mass-market weeklies continued to struggle last year, ACP popped a few corks when Woman's Day finally edged out Woman's Weekly in both circulation and readership after a very long wait. Elsewhere in 2011, special interest magazines largely seemed to hold firm despite the gloomy economy—and the predictions of death from the digitally-focused doomsayers. Sales manager Paul Gardiner goes to town on 2011. 

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Staff slip into something more comfortable...

  • Advertising
  • August 1, 2011
  • StopPress Team
Staff slip into something more comfortable...

... as Countdown's marketing doyenne departs for the Aussie mothership, MediaWorks looks inside to fill the sales manager role in its integration department, DNA's Aaron Carson changes tack, Miranda Gregg says goodbye to AJ Park, bcg2 welcomes a New York import, ecostore’s not-for-profit arm Fairground Foundation appoints its first employee, Tourism Australia finds a New Zealand marketing manager, Lily & Louis joins Kim Kardashian after winning the local Skechers business, and online/social media agency VeNa appoints a New Zealand country manager. 

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Non-guinea pigs unite as ecostore ramps up opt-out campaign on Facebook

  • Advertising
  • July 10, 2011
  • Ben Fahy
Non-guinea pigs unite as ecostore ramps up opt-out campaign on Facebook

Ecostore’s latest campaign has been pushing the 'I'm not a guinea pig line' to encourage consumers to opt out of using nasty chemicals often found in other baby, beauty, body and household cleaning products. Now, in what it claims is a marketing first, it's taking that idea a step further by trying to get consumers' entire Facebook networks to do the same. 

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Ecostore and Special Group inspire warm parental fuzzies with personalised mag campaign

  • Advertising
  • May 23, 2011
  • Ben Fahy
Ecostore and Special Group inspire warm parental fuzzies with personalised mag campaign

Sadly, it's something of a rarity to see examples of creativity in the world of print, especially when compared to the raft of nifty online gimmicks spewing forth. But ecostore, Special Group, Naked, Salt Interactive and ACP appear to be onto a winner with what they believe is a first: a mass-personalisation campaign that allows parents to make their child into a cover star on Little Treasures magazine.

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Ecostore, Special Group and friends freshen up with hefty brand and design overhaul

  • Creative
  • April 5, 2011
  • Deirdre Robert
Ecostore, Special Group and friends freshen up with hefty brand and design overhaul

In 1993 Malcolm Rands, together with his wife Melanie, launched a small mail-order business supplying green every day household products, all with the aim of creating a healthier, more sustainable world.
 19 years on and the ecostore brand has come a pretty long way from its roots in the Rands’ basement of their eco-village property in Northland. But with a range that spanned over 100 products as of last year, and with complacency a known enemy of innovation, ecostore has undergone a massive formulation and design makeover, the results of which were revealed at an event at the company’s home base in Auckland last night.

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It's not easy being green: hoi polloi choose New Zealand's most sustainable brands

  • Brand
  • March 1, 2011
  • Ben Fahy
It's not easy being green: hoi polloi choose New Zealand's most sustainable brands

As part of its Better Business, Better World study, Colmar Brunton probed over 2500 New Zealanders to see what they thought of—or knew about—sustainability. And when it comes to the brands Kiwis perceive as being the most sustainable, ecostore, Toyota, Meridian, Air New Zealand and The Body Shop were named as the top five.

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