Che Tamahori has called a day on his 21-year stint in his career by leaving the Digital Arts Network (DAN) to take up the role of general manager of user experience at Air New Zealand.
The Digital Arts Network is just over a year old and TBWA’s digital arm is making strides into New Zealand’s interactive advertising scene. Siobhan Keogh sits down with managing director Che Tamahori to talk about the challenges and opportunities in New Zealand’s digital sector.
Digital Arts Network takes us through a virtual tour of one of the coldest places in New Zealand.
Tourism New Zealand’s marketing strategy is all about convincing ‘active considerers’ to give New Zealand a go. And almost all of its budget is now spent on digital marketing to communicate directly with consumers, with the award-winning newzealand.com website acting as the central hub to convert them to travel. And, with the help of TBWA\’s Digital Arts Network (DAN), the latest iteration of the site has been launched.
Following the worldwide unification of TBWA’s digital operations into the Digital Arts Network (DAN), Whybin\TBWA has announced that its digital consultancies Tequila and Shift have officially been melded into DAN\Auckland. And in a coup for the local agency, the Auckland arm was chosen to build DAN’s user experience (UX) lab, the network’s global centre of excellence for digital user experience design.