articles tagged 'billboard'

Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard

  • Advertising
  • March 2, 2015
  • StopPress Team
Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard

As a quintessential challenger brand, independent, family owned oil company Gull has tried a few things to get noticed, from themed toilets, to aggressive pricing (and criticism of the pricing structure of its national competition), to road rage reduction tools to docking wages of staff for customer theft. And, in an effort to draw attention to its biofuel, Gull Force 10, it worked with Contagion to create an edible billboard as part of its sponsorship of the Splore music festival.

Read more

Who's the biggest of them all? Spark and Vodafone tussle over 4G superiority

  • Telecommunications
  • February 3, 2015
  • Holly Bagge
Who's the biggest of them all? Spark and Vodafone tussle over 4G superiority
(Image credit: Stuff.co.nz)

New Zealand’s main telco superpowers are butting heads after a billboard war, with both companies claiming to have the country’s largest 4G network. The skirmish has resulted in lawyers' letters, threats of ASA complaints and general back-and-forth bickering, and a resolution still isn't on the cards.

Read more

A glowing juggernaut to arrive in Times Square

  • PopPress
  • November 18, 2014
  • StopPress Team
A glowing juggernaut to arrive in Times Square

Auckland has seen an influx of digital outdoor advertising over the course of the last year, and the nation's brands are queuing in order to get their messaging on these glowing rectangles. And while APN Outdoor's billboard on Queen Street certainly isn't diminutive with a height of 3x9 metres, it is but a tinny when compared to the advertising battleship that is about to be steered into New York City's Times Square.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

St Matthew invites public to join billboard controversy

  • Advertising
  • September 15, 2014
  • StopPress Team
St Matthew invites public to join billboard controversy

In 2009, the national director of Family First NZ Bob McCoskrie labelled a St Matthew in the City billboard "insensitive and objectionable to many people". And despite continued condemnation from the more puritanical ranks of society, the church has continued to invite controversy by launching a range of follow-on advertisements, a quirky e-campaign and a reference to a campaign from the underworld-loving Hell Pizza. And now, in a move that aims to make the public complicit in its billboard controversy, the Auckland church is hosting a competition that requires Kiwis to design a billboard to promote the The Kensington Swan season of Jesus Christ Superstar, which plays at the Q Theatre from 30 October.

Read more

Outdoor advertising revenue grows, APN Outdoor aims to cash in with new offering – UPDATED

  • Outdoor
  • November 26, 2013
  • Damien Venuto
Outdoor advertising revenue grows, APN Outdoor aims to cash in with new offering – UPDATED

Quarterly statistics released by the Outdoor Media Association of New Zealand indicate strong revenue growth figures for the out-of-home advertising category. And APN Outdoor will be hoping it grows further, because it has just launched a new, smaller billboard package that will enable brands to book ad space at ten prime locations for two weeks at a time.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

MetService and Y&R unveil cheeky wee see-through number

  • Advertising
  • April 16, 2013
  • StopPress Team
MetService and Y&R unveil cheeky wee see-through number

The real and the online are increasingly mingling and the MetService and Y&R have tried to tap into that by constructing a rather novel billboard that looks like a web browser and was intended to be shared online.

Read more

Democracy inaction

  • Advertising
  • November 17, 2011
  • StopPress Team
Democracy inaction

The orange guy has been trying to get apathetic Kiwis to enrol to vote for a while now, as has comedian Guy Williams on TV3.co.nz's homepage. And now controversial Auckland church St Matthew in the City and TBWA\ have invoked the spirit of Kate Sheppard to try and get the modern folk to embrace the joys of democracy next weekend with a billboard that says: 'Vote: there was a time when you couldn't'. It's almost the opposite of St Matthew of the Ridge's billboard for Car Fe. 

Read more

Fairfax makes the internet even bigger

  • Digital
  • October 21, 2010
  • StopPress Team
Fairfax makes the internet even bigger

The NBR gave Stuff's digital billboard promotion a bit of grief this week after it suffered from a few technical difficulties. But the glitches have obviously been ironed out and Fairfax is now using arbitrary capitalisation to trumpet the arrival of "New Zealand’s First Interactive News Billboard" in Aotea Square in Auckland.

Read more

Les Mills billboard gets tagged by patriotic, moustachioed gym bandits

  • Marketing
  • June 24, 2010
  • StopPress Team
Les Mills billboard gets tagged by patriotic, moustachioed gym bandits

Having only just recovered from Bieber Fever, New Zealand is now firmly in the grip of Football Fever. And Les Mills Auckland has embraced the 'new national colour' ahead of the football fest against Paraguay, with chief executive Reece Zondag and gym service director Norm Phillips donning some excellent upper-lip disguises and, in the dead of night, transforming its prominent CBD billboard into a super-sized supporters message for the All Whites with the help of a few cans of paint, some spraycans and a cherry picker.

Read more

'Tats amazing' says man with bleeding head

  • TVC
  • June 15, 2010
  • Ben Fahy

Who it's for: Rascals Why we like it: Slim pickings for TVCs this week, so instead we've chosen this, a video that details the lengths some agencies will go to in order to create the perfect billboard. As you can see, this billboard is slightly more ...

Read more

Easterly winds blow for new church billboard

  • Advertising
  • March 31, 2010
  • StopPress Team
Easterly winds blow for new church billboard

Progressive Auckland church St Matthew-in-the-city has put up its Easter/April Fools billboard, and this one, which features Jesus on the cross saying "Well this sucks. I wonder if they'll remember anything I said," appears to be much more palatable to fun-hating prudes and religious zealots than the last innuendo-filled Christmas number.

Read more

Heineken goes large to create oversized RWC atmosphere

  • Advertising
  • March 10, 2010
  • Ben Fahy
Heineken goes large to create oversized RWC atmosphere

It's still 18 months until the Rugby World Cup kicks off, but a massive behemoth of a billboard has already been erected on the corner of Albert Street and Custom Street East in Auckland to mark the auspicious occasion and Heineken New Zealand thinks the rather lovey dovey text ("Turning great rivalries into even greater friendships, since 1873. It's almost time") hints at the experience tournament attendees can expect from the beer brand in 2011.

Read more

Billboard causes stirrings overseas

  • Advertising
  • February 22, 2010
  • StopPress Team
Billboard causes stirrings overseas

If you are living in or have recently visited Auckland, chances are you will have by now stumbled upon the bulging billboard on Victoria Street, advertising TV One's new show Hung. We wrote a story on it some weeks back, and can now report that it has been causing ...

Read more

Well-hung billboard erected to ensure package delivery

  • Advertising
  • January 29, 2010
  • Ben Fahy
Well-hung billboard erected to ensure package delivery

An essential element of TV One's new show Hung can now be seen in 3D, but only if you cop a glance (or, for committed violators, a feel) of the rather risqué billboard, which was recently erected on Victoria St in Auckland in an attempt to get mass market penetration.

Read more

Back to the future for print

  • News
  • December 3, 2009
  • Ben Fahy
Back to the future for print

Esquire magazine recently released its new 'augmented reality' December issue. Readers were implored to download an app and then hold their magazine up to a webcam to make Robert Downey Jr (an appropriate subject given his well-publicised penchant for reality augmentation in the past) come to over-excited life. There's also a weather-dependent fashion portfolio, a time-sensitive updated Funny Joke from a Beautiful Woman and a few other slick features on offer.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit