articles tagged 'BBDO'

Lake Wanaka Tourism uses hyperlapse videographer to show the region in all its glory

  • June 18, 2015
  • Holly Bagge
Lake Wanaka Tourism uses hyperlapse videographer to show the region in all its glory

Wanaka is a place well renowned for its beauty, with its crystal blue lake, mountainous terrain and great slopes. And while stunning promotional imagery for the town is common to see, it’s not as often we get to see a hyper-fast compilation of the township through 4,000 images carefully stitched together by an experienced videographer, here’s Lake Wanaka Tourism’s latest marketing approach.

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Pedigree and Colenso face up to racial tension in first US iteration of 'Feed the good'

  • Advertising
  • June 2, 2015
  • Damien Venuto
Pedigree and Colenso face up to racial tension in first US iteration of 'Feed the good'

In May, Pedigree launched its new global positioning, 'Feed the good', in Brazil and Australia via a pair of ads premised on the idea that dogs help humans be the best versions of themselves. And now, following on from this, the dog food company has launched a US spot, which was developed by Colenso BBDO in collaboration with BBDO New York. And While the gritty imagery in the Australian spot was bold as far as advertising for pet sustenance goes, the US spot is by far the most contentious in its portrayal of the tension that pervades race relations in the United States.

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Lorde of the dance

  • PopPress
  • November 14, 2014
  • StopPress Team
Lorde of the dance
via Creativity

Lorde hasn't had too much trouble selling records, but, given what's been happening to the music industry in recent years, the labels could always use a bit more revenue. And Universal Music and BBDO Argentina devised a great way of drawing attention to/selling more copies of her album Pure Heroine by asking fans to imitate her unique dance style and giving them a discount based on how closely they matched.

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Santa gives Scrooge what he deserves for Christmas

  • PopPress
  • November 19, 2013
  • StopPress Team
Santa gives Scrooge what he deserves for Christmas

Fedex USA and BBDO NY have embraced the Christmas spirit by showing what Santa Claus does to those who are naughty rather than nice. PLUS: see what special package Mr Scrooge can expect this year.

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Ad complaints – V Energy might promote crime, Foodstuffs and Progressive squabble, and raunchy Carl's Jr ad still too raunchy

  • Advertising
  • May 3, 2013
  • Sim Ahmed
Ad complaints – V Energy might promote crime, Foodstuffs and Progressive squabble, and raunchy Carl's Jr ad still too raunchy

The latest batch of Advertising Standards Authority's upheld deals a blow to V Energy, Countdown and Carl's Jr.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Shareholder wallets set to fatten as BBDO ups its stakes in Clemenger Group

  • Advertising
  • September 17, 2010
  • StopPress Team
Shareholder wallets set to fatten as BBDO ups its stakes in Clemenger Group

In a deal estimated to be worth A$150 million, BBDO Worldwide, the advertising network of global marketing beast Omnicom Group, is hoping to increase its shareholding in the Clemenger Group from 46.67 percent to 73.67 percent as part of an increased focus on the Asia-Pacific region.

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Yellow turns Golden at AWARD awards

  • Advertising
  • November 12, 2009
  • Ben Fahy
Yellow turns Golden at AWARD awards

AIM Proximity and Colenso BBDO were handed a prestigious Golden Pencil at last night's AWARD awards for the Yellow Treehouse campaign (Direct Marketing - Integrated Solutions).

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Are you the next AIM CEO?

  • Advertising
  • September 7, 2009
  • Frances Chan

Got charisma? A passion for creativity? Direct marketing in your bones? The AIM Proximity CEO role is up for grabs. Former CEO Darryn Melrose will be leaving at the end of the month after a six-year tenure. Interim CEO, Jim Moser (CEO Clemenger Group), is sad to see Melrose go ...

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