Five of the week’s best spots, from endearing child stars to George Clooney-esque stickmen and everything in between.
Browsing: Assignment Group
Z has finished the massive task of rebranding more than 200 Shell station forecourts, and it’s ramping up the patriotism once again for the next stage in its evolution with a new campaign from Assignment Group and Exposure starring some financially savvy youngsters.
One year after choosing to get rid of one of the world’s biggest brands and replace it with an “entirely Kiwi” identity, Z Energy says its commitment to the Shell-less strategy is already paying dividends and offering it a competitive advantage. And the new brand is tracking very well with New Zealanders.
It really is quite amazing how much technology is being packed into our pockets at the moment. And Massey University and Assignment Group’s Wellington office have shown just how far things have come—and how ‘the engine of the new New Zealand’ is changing the lives of people here and around the world—by getting the University’s vice-chancellor Steve Maharey to film its new 30-second commercial on an iPhone, something the Commercial Approvals Bureau has confirmed is a New Zealand first.
After launching earlier this year, Ogilvy’s shopper marketing division OgilvyAction picked up the NZ Pork account and released a campaign starring Simon Gault. And it has put another sticker on the wall after winning the Griffin’s Foods below-the-line account in a three way competitive pitch thought to have involved Energi and the incumbent Apollo.
With the current popularity of Kate and Wills, Sherlock Holmes and Downton Abbey, the English aristocracy is so hot right now. And Griffin’s and Assignment Group have harnessed the zeitgeist with a brilliant new campaign that pokes fun at British stereotypes and aims to make consumers think differently about Huntley & Palmer’s crackers.
Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New …
Meridian Energy has released some consistently good ads over the past couple of years and created a point of difference by loudly banging its renewable energy drum. And, following on from its quirky West Wind and Ross Island ads, which were conceived by Assignment Group and shot by Perendale, the team has sent Jeremy Wells on another entertaining journey in an effort to celebrate the country the company generates all of its energy from—and, of course, get more customers around New Zealand to “sign up to a better energy future”.
3 Wise Men is a clever company. It sells good products to men at a good price; its largely print-based ad campaign by Josh & Jamie/Assignment Group is always entertaining and memorable; and its policy of only working with good bastards is a noble business strategy. Now it’s become the good bastard by launching two limited edition Cameron Wilson shirts as part of its summer collection, with $20 from each shirt sold going to the cancer charity the range is named after.
More like a film launch than a traditional ad campaign, Kiwibank’s cheeky new EasySwitch campaign, which encourages consumers to switch banks via an interactive YouTube channel called ‘Green Ops’ that looks and feels like a first-person POV-style game, has taken out the Colmar Brunton Ad Impact Award for August.
Tourism New Zealand (TNZ) has announced its intention to review its Australasian creative and media agency support to manage its Australian advertising and global brand work.
Who’s it for: Xbox 360 ‘Rugby World Cup 2011’ by Republik and Automatic Films.
Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to …
Changes in the marketing department at Sanitarium and a desire to find more cost effective ways of promoting the smaller brands in its stable appear to be behind a decision to give a significant chunk of the New Zealand business to Assignment Group and leave Saatchi & Saatchi with the company’s big brands.
We’re taking the politically correct NCEA approach today. So we’ve chosen four winners.
Who’s it for: NZTA by Clemenger BBDO and Film Construction
Why we like it: It’s funny because it’s true. Nice to see NZTA using a bit of humour to get …
When Bluebird launched its ‘Do us a flavour’ campaign last year, in which it sought the tastebud insights of Kiwis to come up with a new chip flavour for its range, it seemed pretty obvious that this wouldn’t be the last endeavour into customer engagement territory. Enter the ‘Dear Griffin’s’ campaign, which allows you, the discerning viewing public and biscuit lover, to submit your ideal biscuit concoction.
Whittaker’s took the top spot in the April Ad Impact Awards for its fun take on good ol’ fashioned kiwi honesty in the Swear By The Slab campaign by Assignment Group.
Last year Alt Group sent out chocolate keyboards as Christmas gifts for its clients. Pffff, chocolate keyboards, Whittaker’s probably said, because at the time it was in the middle of a lengthy mission to create the world’s first ‘chocolate website’.
Plenty of new stuff to choose from this week. And we’re feeling particularly generous so we’re sharing the love.
Who’s it for: Stihl by DDB and Robber’s Dog
Why we like it: If there was an Axis for funny, DDB would probably win it …
With a price war seemingly being waged between some of the power providers at present, Meridian Energy and Assignment Group have chosen a good time to release a very good ad. And, with the help of returning frontman Jeremy Wells, they’re sexing up wind.
Lion Nathan has put some project work for Steinlager out to stud and, while lead agency Publicis Mojo is involved in the agency review, losing the business has the potential to be another slap in the face for the incumbent after it lost Waikato Draught and Lion Red last year to Assignment Group and DDB respectively.
What goes around comes around. Last week we reported Assignment Group and Hyundai had parted ways. No-one would talk then, so we had a geeze at a few sales and media spend figures and decided to jump to conclusions instead (as did plenty of StopPress commentors). Well, in a strange twist to the tale, it seems the two parties have decided to resume business as normal. Not that we can say for sure, ’cause neither Assignment nor Hyundai is confirming, denying or even exhaling cigar fumes to the media.
It seemed like a match made in heaven, but poor sales figures—despite a big increase in media spend—appear to be the major driver behind Hyundai’s decision to say goodbye to its agency Assignment Group.
StopPress was quite partial to Fairfax Media’s recent ‘Find Out More’ campaign, so we found it quite surprising when a reliable little birdie told us that Fairfax and Assignment Group wouldn’t be working together anymore. Perhaps Fairfax has developed a case of the Orcons, we quipped, laughing at our hilarious marketing in-joke. As per usual, Assignment Group wasn’t talking (Josh &Jamie won the account and took it with them when they were bought out) and, when we asked Fairfax digital platform and channel development general manager Nigel Tutt about the situation, things got a little confusing.
The NBR gave Stuff’s digital billboard promotion a bit of grief this week after it suffered from a few technical difficulties. But the glitches have obviously been ironed out and Fairfax is now using arbitrary capitalisation to trumpet the arrival of “New Zealand’s First Interactive News Billboard” in Aotea Square in Auckland.