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Browsing: ASA – Advertising Standards Authority

News
Green shoots bloom as TV ad revenue continues to head in right direction
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As Westpac chief economist Brendan O’Donovan said at a CAANZ/ANZA seminar ‘Nurturing the Green Shoots earlier this year, when economic times are tough, they’re usually much worse in the marcomms  sector. But, conversely, when things start looking up, it reacts faster than the economy. And, judging by the just released third quarter television advertising revenue figures from the New Zealand Television Broadcasters council (as well as the outdoor results released last week) the long-awaited upswing appears to have cometh.

Opinion
Radio changes stations and social media goes pro
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In this installment of Michael Carney’s Marketing Week: What’s the frequency, Kenneth? Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it? Virtually possible: eWestfield on the cards. Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors. Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out. Google plans its next assault. This time, music.

News
Foodies and regulators agree on new advertising codes
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The Advertising Standards Authority (ASA) has released its guidelines around advertising food that might appeal to children in an effort to “provide clear guidance to advertising agencies, marketers and consumers”. And, amazingly, most seem fairly happy with the new, slightly stricter rules.

News
Pistols at dawn for Telecom and 2degrees
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2degrees Mobile has given Telecom a gloveslap and is set to lodge a complaint with the Advertising Standards Authority over two newly issued Telecom brochures because it believes the claims are “misleading and deceptive”.

News
New code for liquor ads
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Hear ye, hear ye! ANZA has announced a new code for prevetting liquor ads. It’s a serious thing that needs to be understood to the letter, so here’s the full press release:The Advertising Standards Authority’s (ASA) new Code for Naming, Packaging and Labelling of Liquor becomes …

News
Shock, horror – Aussie telcos tell the truth
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Three top Australian telecommunications companies have promised to be more truthful in their advertising. What a novel idea.

In an effort to stamp out dubious and misleading claims in the telco industry, Telstra, Vodafone and Optus have assured the Australian Competition and Consumer Commission (ACCC) that they will improve their …

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