Movings & Shakings
NZME appoints James Butcher as Chief Commercial Officer
Butcher was NZME’s Head of Digital Audio, responsible for the company’s content and commercialisation strategy across its digital audio portfolio.
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Movings & Shakings
Breakout Room bolsters team with new hire and a promotion
Sarah Tuxford has been promoted from Senior Producer to Account Director, while Gareth McDade joins the team as Designer.
Campaigns
RNZ brand campaign hits the streets
Each campaign execution takes the similarities or differences of two RNZ platforms and demonstrates how they complement each other.
News
FCB and Pak’n’Save transform Stickman for Auckland Pride
For the second year in a row, PAK’nSAVE’s parent company Foodstuffs got involved with the Auckland Rainbow Parade, this time, with a special guest.
News
Advertisers take the plunge as Z Manu World Champs arrive in Auckland
The seven-metre custom-built tower will showcase not only a quintessentially Kiwi event but the power of strategic partnerships.
News
TVNZ and AA Insurance launch Location, Location, Location
The partnership marks TVNZ’s first New Zealand primetime local show with naming rights since the Hyundai Country Calendar partnership began 13 years ago.
Campaigns
It’s all GO at Viaduct Harbour
The portrait digital billboard (3m x 4m) is strategically positioned beneath the legendary 1988 Americas Cup-winning yacht (‘KZ1’).
News
Kargo launches CORE cross-channel ad tool in NZ
CORE is built on creative science and lets advertisers use their creative assets across screens for seamless campaign performance at scale.
News
The AA and Quantum Jump discover pets’ secret lives
With the help of Quantum Jump, AA Pet Insurance has launched an innovative new brand platform, tapping into the question that all owners ponder – what…
News
Rabobank NZ appoints BCG2
The specialist rural lender has announced the appointment of New Zealand-owned BCG2 as its new creative and media agency.
News
Scroll Media extends Gameloft representation
The popular digital gaming business has confirmed a long-term strategic sales representation agreement with Scroll Media in Australia and NZ.
News
JCDecaux partners with New Zealand Team for Paris 2024 Olympics
JCDecaux New Zealand is a long-standing partner of the New Zealand Team since signing an agreement in 2017.
Movings & Shakings
Thinkerbell NZ moves to new office and welcomes fresh talent
Formerly the Masonic Lodge, the new office space at 24 St Benedicts Street Auckland is now home to Thinkerbell’s growing team of ‘Thinkers and Tinkers’.
Movings & Shakings
Key hires for Plato
Plato has introduced two new senior roles – Tim McConnell as Head of Digital, and Hamish Grieve as Head of Creative.
News
Go Media makes a good impression with AUT University
For the assignment, student teams were tasked with developing a creative campaign for one of six of Go Media’s Good Impression charities.
News
Urban List research highlights ‘Tour Tourism’ opportunities for brands
The research found a lack of live music, travel and events over the past few years has sparked a wave of ‘revenge spending’ among consumers.
Campaigns
NZTA Waka Kotahi and FCB ask Kiwis what their cars are made of
Titled “Your last Line of Defence”, the campaign aims to get New Zealanders questioning vehicle safety and checking their car safety ratings.
News
Unbound partners with Cookiebot to help with online privacy
Cookiebot is a Google-certified global platform for privacy protection, offering patented scanning and auto-blocking technology.
News
Acquire partners with Greenbids for another New Zealand first
Greenbids, recognised for its innovative approach in adtech, has introduced solutions that integrate carbon optimisation with media performance.
News
Marketers have work to do reaching Chinese NZers
Three in four Chinese New Zealanders say they are likely to consider purchasing from brands that respect their Chinese identity.
Movings & Shakings
MediaWorks boosts agency sales team
MediaWorks has boosted its Agency Sales team with two new hires and an internal promotion.
News
Partners Life launches new campaign via Special
‘The Heist’, which is the latest iteration of the Partners Life ‘Get Life Right’ brand platform, highlights the importance of living life with a plan b in place.
Movings & Shakings
Attivo Group consolidates PR function with launch of Tonic Communications
Tonic will focus on strategic consumer PR, social media, influencer management, content, events and activations, in New Zealand and Australia.
Movings & Shakings
The Monkeys Aotearoa welcomes Zac Nairn and Casey Clarke
They will join the creative department, led by Chief Creative Officer Damon Stapleton and creative directors James Conner and Christie Cooper.
News
Special Wellington rebrands Family Planning to Sexual Wellbeing Aotearoa
The new name comes alongside a comprehensive brand strategy, identity and brand system has completely refreshed the Family Planning brand
Features
The fame game that is Super Bowl
Steve Cochran, Chief Creative Officer, Saatchi & Saatchi New Zealand, looks at how brands are making the most of their Super Bowl ads.
News
LA Tourism launches NZ campaign as Kiwis head over to the City of Angels
Expecting over 400,000 Aussies and Kiwis in 2024, LA Tourism is ramping up their ‘Now Playing’ campaign across New Zealand channels.
Movings & Shakings
Special Group appoints Chief Strategy Officer as Partner
After six successful years as Head of Strategy and Chief Strategy Officer at Special, Rory Gallery has been appointed Partner at Special Group NZ.
Movings & Shakings
Plato rebrands to reflect growth and new direction
Co-founder John Plato says that the time is right for a name change that more accurately reflects the breadth of services that Plato now offers.
News
Hollywood hits drive strong summer for NZ cinema
The star of the season was Wonka, which has proven its multigenerational appeal, with 319,000 admissions delivered across New Zealand.