A new campaign from Radio New Zealand (RNZ) is pushing the public broadcaster’s case as New Zealand’s leading audio media organisation.
“We have a responsibility to remind people that we are a multi-platform public broadcaster,” says RNZ Head of Strategy Stephen Smith.
“Whether it’s radio or podcast, on air or online, words or music, now or later – we’ve got something for all ears and all devices.”
Each campaign execution takes the similarities or differences of two RNZ platforms and demonstrates how they complement each other. Different combinations across a range of executions convey the breadth of the RNZ audio offering.
Smith continues, “We love the pared back art direction and the short, catchy, headlines which were informed by a media plan utilising outdoor and digital placements.”
Creative is from Big and media strategy and management is by Together.
