This week on ads@6, a grown man lives out his childhood dream and finally gets his woman by dressing in a spiffy white sailors suit, courtesy of Lotto; talking toothbrushes (a favourite in toothbrush advertising) and can we have a show of hands for Webjet? Just two hands will …
Opportunities abound aplenty in the land of direct marketing. The Marketing Association together with sponsor Marketing Impact MessageMedia, have announced the first event of the Regional Event Series which will plug you directly into the heart of Direct Marketing, as it is now.
DM is evolving and the possibilities for …
Fed up with constantly being mistaken for Rhys Darby, our very own Vincent Heeringa has stepped out of Rhys’ shadow, with his own television segment, ‘Vinnie’s View’. We’re so proud.
In his debut performance this morning, Heeringa discussed tidal power and road trains as part of TV3’s …
On his recent visit to New Zealand, Welsh crooner Tom Jones stopped by at the official launch for the countdown to Earth Hour, held at at The Langham Hotel in Auckland (no undie throwing was reported). No undies yes, but he did manage to strike up a conversation with none other than Rod Oram. Now that’s unusual.
…By getting the rest of the world to promote it for you, of course.
Thanks to some nifty creative minds and hard working hands, Datamine is now the proud new tenant of a formally derelict railway station in Parnell. The company has taken out a lease from OnTrack which will run for up to 36 years.
Last week I was lucky enough to spend a day soaking up the latest digital wizardry at Webstock 2010. My plan was to get a better understanding of all things digital to help us do even better digital work.
It seems the chocolate reviews written by our StopPress readers have caused Yellow chocolate to sell out! Well, perhaps we’re being a little presumptuous, but the sweet yellowish concoction has all but vanished from supermarket shelves, making it the fastest selling chocolate bar over the past year. Not bad considering its chocolate creator Josh Winger, only got assigned the ‘mission’ to create the yellow chocolate six months ago.
Database management and marketing company DataPro Solutions has appointed Helen Shorthouse to head their Customer Insight division. The role will see her help companies make the most of customer information and customer feedback to drive their own business success.
This year has seen a record number of entries into the annual CAANZ Axis Awards, which recognise creative excellence in New Zealand. Entries are up by 40 compared to 2009.
New Zealand’s young and creative minds are being given the opportunity to get their eco-creative juices flowing as part of a competition by WWF New Zealand and Massey University.
Locking horns with Red Bull has backfired for Frucor. The energy drink manufacturer has failed in its attempt to stop Red Bull using the phrase ‘blue and silver pocket rocket’ in promotional material for its new Energy Shot product.
APN Outdoor today announced the promotion of Kent Harrison to Sales Director. Harrison will lead the sales team of five and be responsible for the team’s introduction of new creative initiatives and production processes to clients and agencies.
When it comes to being fashionable, iphones are high in the ranks. It’s set to get even more fashionable with the launch of a new iPhone application for NZFashion.com.
The iPhone ‘app’ replicates many of NZFashion.com’s functions by showcasing the latest NZ collections, listing stockists for …
Who is it for? New Idea
Why we like it: We’re not sure what Bjork would think, but there’s something comical about watching this mob of women dance on the street in glee of a woman’s magazine. Here’s a fun game for viewers: How …
While not every Telecom XT user will be seeing the lighter side of the problems that have plagued the network and its users, one cheeky Trade Me user has decided to put the network up for sale.
Mango Communications NZ, DDB’s PR, experiential and events company, is spicing things up with the appointment of three new staff members.
Coming in from ELEVEN\PR (part of TBWA\Whybin), Julia George joins the team as a Senior Account Manager. Julia will work on the Cadbury, Lion Nathan Wines …
In this installment of Michael Carney’s Marketing Week: Microtrends that matter 2010—it’s the small things that matter. Smaller trends can impact the business, social and political landscapes, so it pays to know be in the ‘trend’ know. Social media: did you really mean to do that?
Stephanie Gasperini
Following its recent acquisition of Wellington-based consultancy Origin Design, Insight Creative has promoted Stephanie Gasperini to the role of chief executive of its newly expanded business.
If you are living in or have recently visited Auckland, chances are you will have by now stumbled upon the bulging billboard on Victoria Street, advertising TV One’s new show Hung. We wrote a story on it some weeks back, and can now report that it has been causing …
The Save Radio New Zealand Facebook group has just reached 10,000 members. But that’s not the only good news for the public service broadcaster, who on Friday picked up two awards at the inaugural ONYA awards.
It seems the allure of working sky-high for the Emirates Airline is being hotly pursued by thousands of wanting candidates. The airline recently experienced one of its highest turnouts of cabin crew hopefuls in Madrid. The recruitment drive is in support of the airlines first passenger flights from Dubai to …
The Association of Market Research Organisations (AMRO) has appointed a new executive director, none other than the Marketing Guy ®, Rob Bree.
With all the hoopla that has surrounded the new Supercity (and let’s face it, it has not been all good hoopla by any shot), it seemed like a smart idea on the part of the Auckland Transition Agency to invite a disgruntled Auckland population to play a creative role in their city’s new future identity, by creating the new Supercity logo. But while budding (and perhaps not so budding) artists put their creative hands to task, one group is creating not a logo, but a fuss. The Designers Institute of New Zealand (DINZ) has spoken out against the competition today, saying they are both disappointed and concerned that the design profession was not consulted on a matter of such importance.
This week in eBuzz from Michael Carney’s Marketing Week: The iPad and The Customer Dilemma: The New Zeal of the Music Industry
Here at StopPress we get our fair share of disgruntled murmurings about, well, lots of things really. Just recently someone approached us about some alleged dodgy online advertising practices and our ears pricked up. The source wished to remain anonymous but claims online media agencies are placing ads on websites that are not necessarily being viewed and accessed by the target demographic for those ads, yet clients are still paying for these ‘foreign eyeballs’.
StopPress has heard from a reliable yet sneaky mole that Andrew Stone and Mike O’Sullivan’s new shop will be opening its doors shortly and, apparently, it won’t be too dissimilar from Assignment, with the two ex-Saatchi’s chaps planning on working with clients on strategy and creative and then outsourcing the grunt work to a pool of freelancers. But the big Fleetwood Mac is that the new shop might be opening its doors with a fairly big name on the roster: Toyota.
This week on ads@6, David Tua locks horns with the Blues for Rebel Sport. Next up: Tua vs Chabal; pity about that Whitney Houston concert; and the Creme Egg Goo Therapy campaign taps into the undying human love for slow motion. What humans don’t like are shrinking confections made of orang-utan oil. Whittakers chocolate, on the other hand, very much enjoys telling consumers about such things and has even put together a TVC about Cadbury’s recent takeover by Kraft.
After six years as head of art at DDB New Zealand, Mike Davison has announced he will be leaving to spend more time working on his career as an artist.
Modica Group has appointed Jono Tucker, previously business development manager/account manager at leading mobile marketing company Run the Red, to the position of senior account manager.