Tourism New Zealand and Air New Zealand have paired up and found a couple of clever ways to use the word ‘shout’. The two organisations have just launched another round of the ‘New Zealand Big Shout’ campaign in Australia.
Creative souls rejoice, for there is a brand spanking new outlet for your work – enter The Inspirational Channel. The creative outlet is the result of partnership between YouTube and D&AD, a not-for-profit organisation that represents the international design, advertising and creative communities. The new channel acts as a hub for the latest and greatest videos in commercial creativity.
There’s nothing quite like a very public dog-fight to garner attention. But not an animal dog-fight mind you.
On Sunday, Colenso BBDO launched another clever visual spectacle on public eyes with a re-enactment of a WW11 dogfight in honour of the epic new TV ONE miniseries, The Pacific. The ten-part mini-series focuses on the stories of three marines during America’s battle with the Japanese in the Pacific during World War II.
YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do.
In spite of the breakfast door shutting on TV3’s Sunrise show last week, it seems breakfast shows on the radio spectrum are doing just fine and dandy, if the results of the latest radio survey (available on The Radio Bureau site) are anything to go by.
For this week’s fix of Ads@6, we’re sad to report the absence of two notable days of the week – Friday and Sunday. Come Easter, even days of the week deserve a little time off. But fear not, that still leaves plenty of other days of the week for your commercial fix.
At StopPress, we like nothing more than laughing at the expense of others. We also like laughing at strange publications and were recently alerted to this outstanding magazine.
Call it bad taste, call it bold, call it clever marketing. We’d even call it a little creepy. Nike premiered their latest ad yesterday, on the eve of Tiger’s return to golf after a five month break because of, well, you know what.
Mergers, cabs ‘n’ advertising, promotions and new awards –just another week in the land of communications news then. Here’s your round-up.
In this installment of Michael Carney’s Marketing Week: Farewell to TV3’s Sunrise and ASB Business The new Age of thrift – why thrift is back with a vengeance Four Discrete Segments – what are the different segments of post-recession consumers?
TV3’s ASB Business and Sunrise have lost the battle to stay alive, with the announcement this morning that both shows have been canned.
It would seem Sam Morgan has come full circle. Having created the runaway success that is Trademe, his very own entrepreneurial gem is auctioning him off.
A Lean Year
The crafty, multidisciplinary creative boffins from Alt Group have nabbed a double whammee in Australia’s CREATIVE magazine Hotshop Awards, with the company crowned design agency of the year and in-house agency of the year. And Wellywood’s digi-gurus Resn also took home a gong for the second year running for best digital and interactive agency.
Much has been much written about the scourge of modern day washing that is the missing sock. It’s the bane of many a life, it is the subject of much conjecture and speculation and it is a mystery that, if Fisher & Paykel’s new Lost Sock campaign is anything to go by, seems likely to remain forever unsolved, because, despite the best efforts of its talented team of designers, engineers and scienticians, the appliance maker has admitted that it is the one thing it hasn’t quite managed to figure out.
Time is running out for young creative and media prodigies to enter the Fairfax Media Young Lions competition, which offers four fresh-faced souls a chance to attend and compete at the Cannes Lions, the largest and most prestigious advertising festival in all the world.
First they claimed Crowded House, now this: an Earth Hour ad for Unilever’s Persil brand that was produced by Sydney boutique agency Naked Communications has won the Newspaper Advertising Bureau’s (NAB) March Newspaper Ad of the Month.
Hark! The iPad hath been released, the feverish purchasing (300,000 on its first day in the US, Apple says) hath begun and the opining, reviewing, analysing and critiquing of one of the world’s most talked about devices is well underway. And, overall, it seems the opining, reviewing, analysing and critiquing of this ‘game changing’ gadget has been very positive.
Who it’s for: Tui Blond by Saatchi & Saatchi.
Why we like it: Tui sticks to what it knows and dishes out a few home truths and cheeky social observations on the Kiwi zeitgeist for April Fools, focusing on the many fools and some of the head-shaking foolishness …
What is it that you would like to achieve with social media? “Oh, umm, it’s just a space our company should be in”. Unfortunately, this is an all too common response to the first question I ask. If you don’t know what you want to achieve, how would you ever know if your campaign was a success?
It wouldn’t be an ‘eggxaggeration’ to say that it’s Easter. And with Easter comes new pagan life, and with new pagan life comes news of various industry happenings about things like Cadbury, The Sweet Shop, Pead PR, Hunter, Top Gear magazine, MSN, APN, DB and Cannes.
Following on from two golds in the ‘charity’ and ‘art direction and typography’ categories at the 2010 Axis awards, Colenso BBDO’s animated film of Maurice Gee’s novel Going West, which was produced for The New Zealand Book Council to promote books and reading, has received another nod, this time from the Museum of Art and Design in New York.
It was a sell-out crowd at the Trust Events Centre for the Tua versus Ahunanya stoush last night. The businesspeople drank wine, ate canapes, and cheered for John Key; those in the cheap seats yelled things like ‘Kill his face’, ‘Hit the face’ and ‘permanently disfigure his face’ loudly and aggressively; the scantily-clad promo girls sashayed around the venue texting and being ogled by drunkards; and a particularly special guest came all the way from Miami to get in the ring.
The first phase of Australia’s new brand positioning was revealed yesterday and there’s no sign of any bikini-clad Bingles or shrimps on barbies.
Progressive Auckland church St Matthew-in-the-city has put up its Easter/April Fools billboard, and this one, which features Jesus on the cross saying “Well this sucks. I wonder if they’ll remember anything I said,” appears to be much more palatable to fun-hating prudes and religious zealots than the last innuendo-filled Christmas number.
With all this talk of The Feelers and uninspiring marketing campaigns for the Rugby World Cup, it’s good to see some creative, interesting and slightly more challenging event promotion work from the folks at TBWA\Whybin\Tequila for the big dust-up between David Tua and Friday ‘The Thirteenth’ Ahunanya tonight.
Spencer Willis of Brand Spanking attended a few events over summer and lamented some of the insipid youth marketing efforts in this story. So who better to offer up six top tips on engaging youth audiences than Lil Cameron, a writer with 25 years experience in, well, growing up.
The launch presentation for the ‘first phase’ of the Rugby World Cup has been given, the phrase once in a life-time was used way too often and the rumours were true: The Feelers will be the voice (and, judging by the falsetto in the Jesus Jones song Right Here, Right Now, not a particularly good one) of the 2011 Rugby World Cup.
There are many online marketing tactics you can employ to drive traffic to your website or brand profile, but you can’t underestimate the importance of keywords.
Who it’s for: CAANZ Axis awards and the celebration of 30 years of creativity in New Zealand.
Why we like it: Technically, it’s not a TVC. It was a spot that kicked off the CAANZ Axis awards last week. But it’s bloody brilliant and we …
