Campaigns
VML and Take The Jump’s mission to change the climate change narrative
VML and Take The Jump are on a mission to change the narrative around climate change and prove to Kiwis that any small action counts.
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Opinion
The Marketing Olympics: who’s on the podium?
With the Olympics in full swing, Founder and Director of Something Different, Gareth O’Connor has been thinking: what if there was a Marketing Olympics?
News
Epic bid to reclaim Haka World Record
This September, the Raukatauri Music Therapy Trust has one request for Aotearoa. It wants 10,000 Kiwis at Auckland’s Eden Park to perform a haka.
News
Market Media joins Seedooh Verified Network
The Warehouse Group’s retail media network Market Media has joined Seedooh, allowing all of its campaign activity to be third party verified.
News
Together reorganises team; announces new leadership roles
Independent media agency Together has announced new leadership roles to reflect an increasing focus on marketing and media transformation services.
News
Spark Foundry welcomes two to senior leadership team
Spark Foundry New Zealand is aiming to grow its strategic and digital offering with two newly created roles into its Senior Leadership Team.
News
AMI offers Roadside Rescue to all Kiwis in new Chemistry campaign
AMI is reassuring Kiwis that it has their back by extending its Roadside Rescue support to all, regardless of whether they are insurance members or not.
News
IMANZ announces its inaugural leadership team
The Independent Media Agencies New Zealand has convened its inaugural leadership team, appointing five senior figures from across the industry.
News
Over 4,000 Kiwis apply for the Sleepiest Job Ever
A job opportunity to become the country’s first ever Luxury Bed Sheet Tester was just too good for Kiwis to pass up – with over 4,000 applying for the role.
News
Why a podcast company working with big US names likes to hire Kiwis
Supermix works with big names in tech media, mostly based in America. But co-founder Xavier English thinks Kiwis are best for delivering this work.
News
By a marketer, for marketers: New podcast shares industry insights
Marketing and social media expert Zania Guy is delivering insights and opinions to the industry with her new podcast, Marketing Masters.
News
Nando’s Chicken Shop Sessions celebrates local talent
Popular chicken brand Nando’s wants to showcase local emerging and established artists by bringing its Chicken Shop Sessions to Aotearoa.
News
80s star John McEnroe returns in Pepperstone and Saatchi & Saatchi NZ’s tennis themed campaign
Global online trading provider Pepperstone, and Saatchi & Saatchi New Zealand have brought together a trio of top tennis players in a follow-up campaign.
Campaigns
FizzyPop and Napier Art Deco Trust welcome back Winter Art Festival in style
Over the weekend, the Napier Art Deco Trust and digital marketing agency FizzyPop celebrated the 2024 Winter Art Deco Festival.
News
Vistar Media analysis reveals June’s important role in annual budgets
Vistar Media’s latest trends analysis for 2024 has shown that June played an important role in shaping annual advertising strategies in Aotearoa.
News
Celebrating delightful moments: bikkie brand Griffin’s turns 160
This year marks a major birthday for Griffin’s and the beloved biscuit brand wants all of Aotearoa to join in its celebration.
News
Mitre 10 celebrates 50 years with new Ad on Pause
Mitre 10 New Zealand and FCB Media has created a YouTube Ad on Pause in honour of the hardware store’s 50th birthday campaign last month.
News
Bringing space to earth: Lego ANZ’s out-of-this-world campaign
When mysterious crop circles appear in a field, you probably wouldn’t expect toy company Lego to be responsible – but their new idea brought space to earth.
News
Lumo named as OOH partner for Paralympics NZ
As momentum builds for the 2024 Paralympics in Paris, Lumo’s new partnership supports and celebrates Kiwi Paralympians on billboards across the country.
News
TVNZ+ reports record streaming month
High viewership of sports, reality TV, our local soap opera and daily news have resulted in TVNZ+ reporting its biggest streaming month ever.
News
Beacons success for PHD shows it has “the recipe right”
It was an unexpected but special moment when PHD was named Media Agency of the Year at this year’s beacons awards, says CEO Nikki Grafton.
News
Industry call to help Sarah ‘Hodgey’ Hodgetts battle stage 4 cancer
If you’ve worked in the New Zealand ad industry over the last 25 years, you’ve likely met Sarah Hodgetts or Hodgey, as she’s lovingly referred to.
Awards
Earlybird deadline coming up fast for Effies Aotearoa
A reminder to all Kiwi marketers: the deadline for the 2024 Effie Awards Aotearoa is fast approaching on Tuesday, July 23.
News
Movings and Shakings: New staff at Motion Sickness, pead, dentsu; Hyper acquired by CEO
Motion Sickness hires two new directors; pead welcomes new staff; dentsu has a new GM in data and analytics; and Hyper acquired by CEO in family buyout.
News
Bringing news to the people: Lumo and NZME partner up
A new partnership between Lumo and NZME will see the headlines of the New Zealand Herald’s top stories appear on digital billboards across the country.
News
Stuff’s new AI tool feels ‘as transformative as email’
Stuff Group is trialling a customised AI tool so its journalists can cover more local democracy news, the media company says.
Opinion
Four trends reshaping consumer-brand relationships
Mailchimp’s Anthony Capano explores four trends reshaping consumer-brand interactions and how these can build stronger relationships with customers.
News
‘Meaty tricks get meaty treats’ in new Jack Links campaign
Jack Links’ Official Meat Tour has begun, a campaign featuring pro snowboarder Zephyr Lovelock giving away snacks to those who rise to the challenge.
Campaigns
By Richie, for Ritchies: A ‘Special’ makeover for bus
Prior to the All Blacks’ first game against England, a Ritchie’s bus received a special makeover, thanks to Richie Mo’unga, Export Ultra, and The ACC.
News
Waitoa and Quantum Jump’s fresh take on dinner
Designed to solve the mid-week meal dilemma, Waitoa Free Range Chicken’s new Flavour Kits have hit supermarkets, with a creative campaign by Quantum Jump.