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News
Show me the money: the 2011 StopPress/NZ Marketing Salary Survey
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Back in the day, NZ Marketing magazine ran a salary survey and, given the rampant desire humans seem to have to find out what their peers are paid —and, by extension, whether they’re being paid enough—its inclusion always made it a very popular edition. But, due to a number of factors, it was put out to pasture a few years back. With all that’s happened in the marcomms industry in recent years and the effect that has had on recruitment, we decided it was high time to resurrect the survey and try to find out what you all do, how much you get paid for it, what motivates you, what annoys you, what your goals are and everything inbetween. Obviously we need your support to ensure this once again becomes the most comprehensive view of the New Zealand marcomms job market. So we hope you can spare 5-10 minutes to answer a few questions. All those who complete the survey, which is brought you in association with The Research Agency, will go into the draw to win a collection of booty, including a two-night stay for up to four people at Glen Aros Country Estate in the Hawke’s Bay valued at $2,350, a STORM London watch valued at close to $400 and one of six 1.5 litre Moa Methode magnums. The results of the survey, which closes on November 14, will run in the January/February issue of NZ Marketing. Click here to complete.

News
Special Group claims Caxton first as Orcon business banner takes Best in Show
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Special Group and Salt Interactive’s brilliant online banner for Orcon has already been acknowledged at the Axis awards, The Webbys, AWARD and elsewhere. And it’s also dominated proceedings at the Caxton Awards, which aim to showcase excellence in newspaper advertising across Australia and New Zealand, by taking home Best use of Newspaper Space, Best Rich Media, Best Rich Video and the Quinlivan Black award for Best in Show. 

News
BCG2 rises to the occasion
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Yeah yeah, we know it’s a bit late, but we love a sexy pun, so in case you missed the two full page newspaper ads BCG2 that ran over the last two weeks for Pfizer’s new ‘little blue pill’ called Avigra, here they are. 

News
All shook up…
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…as Telecom farewells a marketing doyenne, MediaWorks lures Richard Fenner away from the golf course, Terabyte Interactive opens a Sydney office and QGroup announces a couple of new digital hires.

News
TED calls for best ads
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Ads Worth Spreading is TED’s initiative to recognise and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends.

Opinion
Revealed! Post-Cup beverage scandal!
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Not surprisingly, the All Blacks’ celebrations with Old Bill in the changing rooms was the most popular photo gallery of the tournament on nzherald.co.nz. But, given the marketing battle royale that has played out between Steinlager and Heineken, we couldn’t help but notice one photo in particular. If you look closely you’ll see some members of the team—and the Dear Leader who never misses out—drinking the team sponsor’s product (good to see Andrew ‘The Seal Killer’ Hore rocking a white can) in the supposedly ‘clean’ stadium. But, blow me down, Piri Weepu is supping from a bottle of Heineken. Someone call the IRB. A fine must be dished out. 

News
Oval and out
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After five years touring the globe, the Giant Rugby Ball – New Zealand’s most successful experiential marketing installation – has finished its world trip on a high note at home on Auckland’s waterfront.

News
Eye gauging: RWC inspires massive online traffic increase, visual and interactive content leads the way
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New Zealand’s passion for the RWC has already been shown through the massive TV ratings. And, not surprisingly, the major online publishers are also sitting pretty, with Nielsen Market Intelligence data showing the aggregate average daily unique browser numbers for all New Zealand websites in the sports category in September increasing by 58 percent to 332,837 compared to September 2010 (210,408) and 62 percent compared to March this year (205,688). 

News
MediaWorks reveal what’s in the works
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MediaWorks TV launched its new season line-up in Auckland this morning. And there’s sure to be some gasps, both of horror and delight, following the much anticipated announcement of the return to screen of controversial broadcaster Paul Henry. 

News
The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes
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Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and ‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept Worst Ad honours. 

News
Paul Henry announces new TV show
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It’s been speculated about, and widely expected for the last six months, but now it’s official. At Mediaworks’ new season launch this morning Paul Henry confirmed he would be returning to our screens early next year, with The Paul Henry Show screening on Sundays at 7pm, between the News and 60 minutes.

News
Blue vs. Red: National fires first campaign shot, Labour takes to TV—UPDATED
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We’ve already seen the foundations of Labour’s election campaign, with a policy focus on no asset sales and the implementation of a capital gains tax. National decided to hold off its launch until the conclusion of the RWC and, while it has erected plenty of hoardings around the country, all of them featuring both the candidate and the man many deem to be the nation’s first celebrity prime minister, it soft-launched its campaign this week with a campaign featuring stop-go men wearing blue and red stating ‘This year the choice is clear’. 

News
Vend takes top honours at innovation celebration, as The Journal flies marketing flag
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Cameras flashed, glasses clinked and pink paperclip trophies were dished out as 250-plus gathered for the 2011 NZ Innovators Awards ceremony at the HP/Intel Winter Garden in Wynyard Quarter last week. And, among the marketing-oriented winners, DraftFCB’s The Journal added to its already healthy collection of accolades and cloud-based POS system Vend, which has recently expanded into the US, took out the supreme and ICT awards.  

News
Speak up, or forever hold your ghost chips: new NZTA campaign changes tack on drink-driving message—UPDATED
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Despite a concerted effort from the powers that be to change people’s drink-driving behaviour, New Zealand’s stats are still pretty bad—and particularly so for young and Maori drivers. In the past, the favoured option seems to have been shock, awe and guilt. But the NZTA, Clemenger BBDO and The Sweet Shop have gone down a slightly more positive, colloquial and very humorous road with the ‘Legend’ campaign.

News
Ghost chips and old beer
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Who’s it for: NZTA by Clemenger BBDO and The Sweet Shop

Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to …

News
Idealog – Flossie and glossy
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Idealog magazine hit news stands today, featuring a cover story on grouponisation and the daily deal site sector – how Jenene Freer is relaunching Flossie.com as a daily deal site (or ‘vanity club’ as she describes it).

News
Change spared…
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…as More FM welcomes a new breakfast trio, Christchurch mayor Bob Parker gets something to smile about, Young & Shand add two more to the growing flock, Adshel appoints an interim chief exec, ZenithOptimedia sends one of its own to China and Phantom Billstickers moves its HQ north to Grey Lynn. 

News
Air New Zealand extends ABs sponsorship, stocks up on black paint
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As the nation shrugs off its collective hangover and tries to return to normality, many are struggling to remember life before the World Cup… What did we care about? What do I do? But at Air New Zealand it was straight back to business as usual, and first up was ensuring the airline’s continuing support for the All Blacks.

News
Battling beers continue to duke it out post-Cup
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From a marketing perspective, the battle between All Blacks sponsors Steinlager and RWC sponsors Heineken was one of the most enthralling. Steinlager played the local card very well with its savvy ‘We Believe’ and Heineken played the international card with ‘This is the Game’. And both parties are keeping the marketing momentum going.

News
Art imitates life with TAB’s poultry oracle
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Given the unexpectedly small one-point gap on Sunday night—and the fact that the final was the biggest ever event in the TAB’s betting history with over $3 million wagered—the TAB will probably do quite well out of the RWC final. But, much more importantly, its ‘prediction chicken’ has been shown to have verifiable soothsaying skills. 

News
Go the Ad Blacks!
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Despite the modern world’s waning interest in news via paper, print is still the best way to create contextual ads. And, as you’d expect, various brands—whether official sponsors of the tournament, teams or players or not—went riding on the coattails of the All Blacks and the success of event itself. There will undoubtedly be a range of different rugby-related commercial communications on their way, but the host of ads that ran in the New Zealand Herald on Monday show print’s main benefit: speed. Top marks go to Weet-bix, Mastercard and Steinlager, with a campaign that also formed the basis of the day’s cartoon. 

News
Kiwi business is ‘thriving’
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Billed as the Big Day Out for business types, ‘Thrive’ packed out the Aotea Centre on Thursday, showcasing Kiwi businesses that have achieved success locally and internationally.

News
Young Kiwi entrepreneur’s app lets your fingers do the booking
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An app to book a hotel room at super short notice. You’d think someone would have thought of that already. But you’d be wrong. As it turns out, 21-year-old AUT marketing graduate Veronica Nobbs is trying to cash in on this gap in the market with Get a Room, a mobile app that offers punters hotel rooms at the cheapest rates when they’re booking at the last minute from their mobile.

News
Got the right stuff? Sir Branson launches Kiwi business challenge
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Sir Richard Branson launched ‘The Virgin Business Challenge’ on sunny Takapuna beach this morning in typical style. After making a glamorous entrance, arriving on an amphibious Kiwi invention Sealegs, he then challenged Air New Zealand’s Rob Fyfe and BNZ’s Andrew Thorburn to race him past the buoys and back.

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