News
VMO launches retail media network: VMO Shop
VMO has announced the launch of its retail media network, VMO Shop, with plans to deliver more than 50 shopping centres across New Zealand.
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303 MullenLowe goes live with tonies ANZ launch programme
303 MullenLowe has unveiled its first marketing activity for global children’s company tonies, as part of the brand’s launch into NZ and Australian markets.
News
JCDecaux official OOH partner for Eden Park
JCDecaux is now the official out-of-home partner for Eden Park, New Zealand’s national stadium and home of the All Blacks.
News
Lumo launches Lens Live for real-time analysis
Lumo has released Lens Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform.
News
oOh!media NZ expands Street Furniture network
oOh!media New Zealand has announced further expansion of its Street Furniture network, introducing 14 new bus shelter sites to the Taranaki region.
Opinion
Celebrities, brands, athletes: the standout performers of Paris 2024
What makes a brand standout on the Olympics’ global stage, and could it be anywhere near as tough as nailing a perfect ten at synchronised diving?
News
Details of Paddy Gower’s new gig revealed
Just three weeks since a news alert told Aotearoa that Paddy Gower has a new job with Stuff, a further alert has now revealed what he’ll actually be doing.
News
Significant upgrade for oOh!media NZ’s Smart Reach
oOh!media New Zealand has announced a significant upgrade to its Smart Reach platform, allowing advertisers to target campaigns toward specific audiences.
News
How to win more Lions: tips from the Cannes Jury
The marketing and advertising industry came together this week to celebrate wins and learn how to win more, hearing from the Kiwi jurors at Cannes 2024.
News
Wake up to the Squirrel Effect
Financial services provider Squirrel is challenging Kiwis to wake up from their money slumber and reach their financial goals faster with its new campaign.
News
Hummingbird launches latest brew: Little Things Matter
Aotearoa’s leading specialty fresh coffee brand*, Hummingbird Coffee, has brewed up an intriguing two-phase “Little Things Matter” campaign.
News
Hype & Dexter’s make-over for Unicef
Knowing “every dollar and every minute” makes a difference, charity Unicef has upgraded its tech so it can meet its aim of supporting children in the Pacific.
News
NZME media sponsor for 2024 NZ Tourism Awards
Demonstrating its ongoing support of the country’s tourism and travel sector, NZME is proud to be the exclusive media sponsor of the 2024 New Zealand Tourism Awards.
News
Nielsen data cements Stuff as number one in print and digital
Stuff Group’s metropolitan mastheads have seen quarter-on-quarter audience growth with the company in number one position in print and digital.
News
A new era for Kathmandu
Kathmandu’s new evergreen brand campaign – Come find us. We’re out there – is an exploration of the transformative power of nature.
News
TUX jingle returns for brand’s 70th birthday
To celebrate seven decades of keeping our dogs fueled and ready for action, TUX has brought back its iconic advertising jingle from the 90s.
News
MBM, Stuff, Mediaworks bring BetterBriefs to Aotearoa
Kiwi media agency MBM, supported by Stuff and Mediaworks, have partnered with the independent global advisory and training business BetterBriefs.
News
Auto Trader rebrands with humorous new campaign
Forty years since the first Auto Trader magazine was published, the Kiwi business, now online only, has re-branded and re-launched with a new campaign.
News
Announcing… the winners of the YouTube NZ Marketing Awards 2024
On September 4, the marketing industry of Aotearoa gathered at Auckland’s Spark Arena to celebrate their teammates and colleagues in the 2024 YouTube NZ Marketing Awards.
News
One NZ CEO Jason Paris joins YouTube NZ Marketing Awards Hall of Fame
One New Zealand CEO Jason Paris has been inducted into the YouTube NZ Marketing Awards 2024 Hall of Fame at last night’s black tie event as Spark Arena.
Movings & Shakings
Pure SEO team welcomes two new hires
Pure SEO is excited to announce the addition of Elise Nother as a new Ads Specialist and Dasha Kuprienko as its new Digital Journalist. Nother brings…
News
TVNZ’s coverage of the Paralympics reaches 1.7m Kiwis
The 2024 Paris Paralympics live coverage kicked off on TVNZ on August 29 and millions of Kiwis tuned in to follow Aotearoa’s incredible athletes in action.
News
Spending patterns look up as tough winter ends – Worldline
August saw the end of the typical winter spending slump and the start of a rising spending pattern that usually runs into Christmas.
Movings & Shakings
JP Twaalfhoven joins Special Wellington as Creative Director
Special’s Wellington office has appointed JP Twaalfhoven as Creative Director, bringing over a decade’s worth of experience to the team.
News
Kiwi creative to join the Creative LIAisons Global Coaching Academy
Kiwi creative Josep Jover is one of the young professionals travelling to Las Vegas to join the 2024 Creative LIAisons Global Coaching Academy cohort.
News
dentsu Aotearoa named as a finalist in the NZ Rainbow Excellence Awards
dentsu Aotearoa is a finalist in the New Zealand Rainbow Excellence Awards in recognition of its support for LGBTQIA+ employees and diversity accreditation.
Movings & Shakings
Toby Sellers takes on CEO role at Bastion Shine
Bastion Shine has announced Toby Sellers as its new CEO, with Simon Curran stepping down to pursue a new personal opportunity in the US.
News
Clemenger UnLtd launches in NZ
Clemenger UnLtd connects the capabilities of Clemenger BBDO Wellington, BrandWorld, Perceptive, Proximity and the local operations of LEVO in New Zealand.
News
VML picks up Bronze at 2024 Gerety Awards
VML picked up Bronze for a campaign that encouraged Kiwi men to have more open discussions with each other to improve mental health.
News
Lumo expands digital network in Wellington
Lumo is announcing the debut of its 11th digital billboard site in the Wellington region: Lumo-Rongotai, at the end of the Wellington Airport runway.