Get the latest direct to your inbox twice a week. Sign up today.
News
Show me the sustainability: Westpac named 2011 Sustainable Business of the Year
By

Westpac hasn’t been doing too shabby as of late. Last week it announced the New Zealand business has once again outperformed its Australian parent with a 41 percent boost in earnings. And perhaps proving that profitability doesn’t have to come at the expense of sustainability, Westpac also cleaned up at last night’s 2011 NZI National Sustainable Business Network. Westpac was named Sustainable Business of the Year and also took home the People’s Choice and the Trailblazer Large and Corporate Business awards. 

News
Billboard pushes boundary
By

In a similar fashion to its NZ Pure billboard at the Auckland airport, Boundary Road Brewery and Barnes, Catmur & Friends’ have launched a cheeky new billboard for its new Lawn Ranger brew and referenced the recent spate of trademark bullying. 

News
Find use for Giant Rugby Ball, win things
By

We knew it was going up for sale after a glittering career spent promoting the nation in some of the world’s busiest urban hubs. But we still had to laugh when we saw this unusual item come up on the government tender site last night. Only in New Zealand, you might say. Although it’s a shame it’s not on TradeMe. We think you creative types will be able to come up with a few interesting ideas for the next phase of the magnificent Giant Rugby Ball (imagine how impressed your clients would be if you had your Christmas party in this bad boy) and the best suggestion wins themselves a subscription to NZ Rugby World, some Cadbury chocolate and a new book by Jack Ralston and Steve Kilgallon The Sports Insider. 

News
Ads@6: 19 – 28 October 2011
By

The election isn’t dominating the ad breaks quite as much as rugby did last month – just some asset-kissing from the politicians in this latest round of Ads@6. “Vote National and kiss your assets goodbye,” says the Labour Party.   Tony’s tires continue to grate, and that disaster prone Peter Elliot is back wondering whether your family would survive one.

News
Raising roofs—and rugby spirits
By

Who’s it for: Mitre 10 Mega and Plunket by DraftFCB and Flying Fish

Why we like it: We’re suckers for time-lapse, especially when it’s used to promote a campaign helping to raise money for Plunket. A good idea, well-made and a nice original track from …

News
Jetstar and Tourism NZ join forces for more visitors
By

Tourism New Zealand has signed a $9 million marketing deal with Jetstar that will combine the airline’s low fares with the tourism organisation’s strong destination branding to encourage more international visitors from Australia, Singapore, Japan and across the Asia region.

News
Ads@6: 12 – 18 October 2011
By

Rugby World Cup orientated advertising is finally on the way out – replaced with electioneering in this latest round of Ads@6.  There is some Nutricious nuttiness, and Mainland talks to the cheese.. but will the cheese respond?

News
Schnapp election – tweet and win
By

Almost 30 years after New Zealand’s infamous snap election, a Wellington based distiller is bringing old-fashioned fun and satire back to modern day politics. Ulf Fuehrer, maker of traditional German schnapps Zumwohl, says one of his greatest passions in life, aside from schnapps, is politics. Now he’s found a way to bring the two together.

Opinion
Aaaaooooga! Pure Energy’s all natural nudevertising
By

Sometimes you see an ad and wonder what those responsible for it were thinking. And we couldn’t help but notice this one starring The Almighty Johnson’s Ben Barrington for Pure Energy, an all-natural ‘healthy’ energy drink. It’s made by South Pacific Beverages, the company that got knocked back by the NZRU (and, by extension All Blacks’ sponsors Coca-Cola) when it tried to get Sonny Bill Williams to endorse the product. But, judging by this ad, he’s probably thankful for the supposed double-standard. 

Movings & Shakings
Movings/Shakings: 7 November
By

Craig Herbison returns from Australia to take up the chief marketing officer role at BNZ, Paul Henry gets shoulder-tapped by Lachlan Murdoch, Adshel welcomes Simon Paul as a senior account director, Tania Burgess takes on the night shift at The Breeze, and Anne O’Brien is handed the artistic reins for the Auckland Writers & Readers Festival. 

News
Devise strange movie title, win movie stuff
By

The 24 Hour Movie Marathon is now the Fatso 24 Hour Movie Marathon after the online DVD rental company took up headline sponsorship of the event dedicated to true film buffs with a minimum two year commitment. This year marks the 12th annual event and it has once again been masterminded by film aficionado, producer and distributor Ant Timpson. Sadly, the event on Saturday 19 November at Auckland’s Hollywood Cinema has already sold out, so we can’t give away any tickets, but Fatso is offering a prize pack to help you replicate it all at home with a free three month Super Plan subscription, a Movie Marathon t-shirt and a Fatso Movie Marathon poster, designed by the immensely talented Tane Williams. So add a strange name for a movie to the comment wall (here’s some inspiration) and it could all be yours. 

News
GrabOne gifts retailers 2000 android tablets
By

GrabOne has presented its retailers with an early Christmas pressie – 2000 android tablets to redeem coupons.  It is in response to some irate Grabbies who’ve had trouble redeeming their vouchers using their phones. Seems some retailers were refusing to accept vouchers unless they’d been printed out.

News
Supply and Ondemand: TVNZ goes online-only with Auckland Daze
By

Ondemand is proving very popular with Kiwi audiences, with the stream view worm heading swiftly upwards for both major broadcasters and online video content on the major news sites going through the roof. And TVNZ is aiming to replicate the success of its interactive, digital Emmy award-winning, Ondemand-only show Reservoir Hill with a follow-up along similar lines: a new spoof comedy show called Auckland Daze. 

News
Lasoo spreads the pre-shopping love even further with new catalogue viewing platforms
By

The printing presses may be slowing down across the board, but online channels are starting to take up some of that slack. And, in an effort to capitalise on the mobile and online momentum and make it easier for retailers to get their wares in front of modern shoppers, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps. 

News
NZ Rugby World goes back to school with First XV Yearbook
By

Just as sales of tennis racquets always go up in the UK after Wimbledon when mere mortals are inspired to play, thousands of rugby balls were being kicked around the day after the All Blacks’ victory as kids all over New Zealand dreamed of becoming the next Beaver. And, in an effort to tap into the increased interest in the sport at all levels and, at the same time, prepare future stars for life in the professional era, NZ Rugby World and the New Zealand Rugby Players Association (NZRAP) are set to release a special annual publication dedicated to First XV rugby. 

News
The rocky green road gets a little smoother
By

Not convinced about the sustainability argument when it comes to the purchasing behaviour of consumers? Think again. The latest Colmar Brunton ‘Better Business Better World’ survey results reveal that sustainability influenced the purchasing decisions of 88 percent of respondents. That bodes well for purchasing potential, but on the flip side the survey also found that 72 percent couldn’t think of any brand leaders in sustainability. And if ever there was concern that the term ‘sustainability’ is still perhaps ambiguous in definition to some people, the survey found 20 percent of respondents didn’t know what it meant. 

News
#Winning
By

Part 43 in a 198 part series about local humans and companies that have recently won something, including Omnigraphics, Brett Phibbs, Method Studios, 35 of the nation’s best workplaces and Urgent Couriers.

News
No October winner, but FOUR’s ‘home of not rugby’ takes home NAB merit certificate
By

Rugby World Cup advertising continued to dominate throughout October, some say to the detriment of both quality and originality. And after being told to ‘touch pause engage’ one time too many, the NAB judges have decided no one deserves the October Newspaper Ad of the Month award. The obvious headlines and groan inducing puns featured across too much of the material – at times to the detriment of art direction.

News
Get off the grass
By

Who’s it for: Steelfort ‘Lawnmaster’ by Seed Group

Why we like it: Kudos for being a New Zealand company that’s still actually making things in New Zealand (Palmerston North to be exact). Kudos for somehow making the creation of lawnmowers look cool and dramatic. And kudos …

1 606 607 608 609 610 697