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News
Modern family
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Back in the day, being a dad seemed to be about stern discipline, bringing home bacon, brief (and often awkward) chats and occasional moments of softness. Things have changed considerably over the years, of course, and according to this ad for Robinsons cordial by BBH, being a dad is now more about being a mate.

News
Awards rewards: Wendy Rayner
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As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.

News
Clemenger Group sends Mailshop into private hands
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A few weeks back, Clemenger Group chief executive Jim Moser was welcoming a new business to the family as justONE was fused with .99. And now he’s farewelling one of the family after selling direct mailhouse and digital print provider Mailshop back to managing director Deidre Ross.

News
Wave heats up, cools off
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Mt Maunganui-based full-service agency Wave has been operating for around 20 years, but after a long, hot summer, it’s decided to give itself a brand refresh—literally and figuratively.

News
Tegel pecks DraftFCB
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Tegel Foods Ltd, the market-leader in New Zealand for the production and retail of poultry, has had a scratch around in the dust that is ad land and, after a competitive pitch, has chosen DraftFCB as its full-service agency.

News
Jetstar’s opportunistic chunder bag advertising
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Budget airline Jetstar looks to squeeze every dollar out of its in-flight experience, which now includes air sickness bags advertising motion sickness soothers such as ginger cordial (whatever that is) . We’re not sure what the CPM for this campaign might be, but do think it’s brilliant that the company which controls how bumpy the trip is also sells advertising against that bumpiness. If Jetstar owned a ginger farm this would be a great example of a vertically integrated company.

News
Yelp launches in New Zealand – UPDATED
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Online business review community Yelp has arrived on New Zealand shores, making it the 21st country on the San Francisco-based company’s list for world domination. Updated with Localist’s view on today’s events.

News
Yelp’s one star review
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We couldn’t help but notice an interesting tweet (thanks @jaredvh) pointing out that the first Yelp review for New Zealand post-launch is a one-starer from a Richie Bramley. Coincidence or marketing rivalry gone awry?

News
PRINZ names 23 of the best as finalists announced
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After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand (PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle Communications in Canada, and chair of the Global Alliance, to the Supreme Award judging panel.

Movings & Shakings
Movings/Shakings: 2 May
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Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.

Opinion
Where to for television?
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In the first instalment of a new series where senior members of OMD’s trading team put forth their opinions on some of the issues facing the media industry, associate trading director David Turner looks at how local broadcasters are adapting to changing consumer behaviour and why a single trading currency is inevitable.

News
Powershop’s two-wheeled diplomacy sees Kim Jong-Un pedalling for peace
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Powershop has got plenty of marketing mileage out of showing dictators, warlords and hard nosed politicians in oxymoronic situations as part of its long-running and at-times controversial ‘Same Power, Different Attitude’ campaign. Given recent global events, many wondered why its last ad chose to show Mao Tse Tung dancing to Gangnam Style rather than North Korea’s Kim Jong-Un. But it has now obliged, with another image by Doublefish showing the portly ‘Supreme Successor’ embracing his inner MAMIL, squeezing in to some lycra and going for a pedal.

News
Through the looking glass
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PopPress regularly marvels at Google’s might, its remarkable products and its creative use of technology. But after seeing a video detailing how Google Glass will work, we have a sneaking suspicion this might just create more humans who have forgotten know how to interact with real people. And in case you’re wondering, it’s already happening, because screens are bad, mmmkay.

News
Cadbury’s bicycling bunny receives a special Easter treat
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Around 15 percent of Cadbury’s total revenue is thought to come over Easter. So it’s a very important time of year for the Kraft/Mondolez-International-owned chocolate makers. And, judging by the fact that its Easter ad won the March round of Colmar Brunton’s Ad Impact Award, it might even be higher this year.

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