
Space Studio has given Rembrandt and 3 Wise Men’s retail flagship stores a smart, modern twist in an effort to save bewildered men from shopping trauma.
Space Studio has given Rembrandt and 3 Wise Men’s retail flagship stores a smart, modern twist in an effort to save bewildered men from shopping trauma.
Back in the day, being a dad seemed to be about stern discipline, bringing home bacon, brief (and often awkward) chats and occasional moments of softness. Things have changed considerably over the years, of course, and according to this ad for Robinsons cordial by BBH, being a dad is now more about being a mate.
Mother, entrepreneur and lover of food, Cecilia Robinson has one successful business on her hands with Au Pair Link and she’s hoping for another with My Food Bag.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.
Whybin\TBWA has taken out News Works NZ’s April Newspaper Ad of the Month with its ‘Transparent Newspaper’ ad to showcase Mercury Energy’s new GEM product. And, in the first month of the brand new Newspaper Ad of the Month Agency League competition, it means the agency picks up five points and goes to the top of the table.
Clemenger Group chief executive Jim Moser’s been pretty busy buying and selling things recently. So we really don’t know where he finds the time to play the lead role on Aaron Sorkin’s Newsroom.
A few weeks back, Clemenger Group chief executive Jim Moser was welcoming a new business to the family as justONE was fused with .99. And now he’s farewelling one of the family after selling direct mailhouse and digital print provider Mailshop back to managing director Deidre Ross.
NZ Herald and NZ On Air have given new life to a cartoon strip from the Herald’s now defunct music magazine Volume, taking it from paper to an animated web series called Hook Ups on the Herald website.
The latest batch of Advertising Standards Authority’s upheld deals a blow to V Energy, Countdown and Carl’s Jr.
Mt Maunganui-based full-service agency Wave has been operating for around 20 years, but after a long, hot summer, it’s decided to give itself a brand refresh—literally and figuratively.
Tegel Foods Ltd, the market-leader in New Zealand for the production and retail of poultry, has had a scratch around in the dust that is ad land and, after a competitive pitch, has chosen DraftFCB as its full-service agency.
Budget airline Jetstar looks to squeeze every dollar out of its in-flight experience, which now includes air sickness bags advertising motion sickness soothers such as ginger cordial (whatever that is) . We’re not sure what the CPM for this campaign might be, but do think it’s brilliant that the company which controls how bumpy the trip is also sells advertising against that bumpiness. If Jetstar owned a ginger farm this would be a great example of a vertically integrated company.
Online business review community Yelp has arrived on New Zealand shores, making it the 21st country on the San Francisco-based company’s list for world domination. Updated with Localist’s view on today’s events.
We couldn’t help but notice an interesting tweet (thanks @jaredvh) pointing out that the first Yelp review for New Zealand post-launch is a one-starer from a Richie Bramley. Coincidence or marketing rivalry gone awry?
After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand (PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle Communications in Canada, and chair of the Global Alliance, to the Supreme Award judging panel.
Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.
Apple smartphones are on the decline while Samsung’s star is burning brighter, but the iPhone and iPad manufacturer is still leaps and bounds ahead of competitors in New Zealand, according to mobile ad network InMobi.
For the second year in a row ASB Bank has topped Canstar’s Online Banking report for providing the best online banking experience to customers.
Kiwi digital signage company Ngage is taking its wares across the ditch, after securing a 165-screen deal with Dunedin’s Forsyth Barr Stadium.
In the first instalment of a new series where senior members of OMD’s trading team put forth their opinions on some of the issues facing the media industry, associate trading director David Turner looks at how local broadcasters are adapting to changing consumer behaviour and why a single trading currency is inevitable.
Google recently released a video showing how its new Glasses would work. But the internet is having plenty of fun imagining how the new tech will really end up being used.
Powershop has got plenty of marketing mileage out of showing dictators, warlords and hard nosed politicians in oxymoronic situations as part of its long-running and at-times controversial ‘Same Power, Different Attitude’ campaign. Given recent global events, many wondered why its last ad chose to show Mao Tse Tung dancing to Gangnam Style rather than North Korea’s Kim Jong-Un. But it has now obliged, with another image by Doublefish showing the portly ‘Supreme Successor’ embracing his inner MAMIL, squeezing in to some lycra and going for a pedal.
I only had three days with Samsung’s latest flagship phone, the Galaxy S4. That’s not nearly enough time for me to do a proper review, so instead consider this a preview and commentary on my very fleeting flirtation with a good phone.
Kevin Kenrick has been at the head of TVNZ’s table for around a year now. So what has he learned and what does he see in TV’s tea leaves?
If you liked Chuck Testa, then you’ll also probably like this classy musical number by renowned ad cheese merchants Rhett and Link.
PopPress regularly marvels at Google’s might, its remarkable products and its creative use of technology. But after seeing a video detailing how Google Glass will work, we have a sneaking suspicion this might just create more humans who have forgotten know how to interact with real people. And in case you’re wondering, it’s already happening, because screens are bad, mmmkay.
Around 15 percent of Cadbury’s total revenue is thought to come over Easter. So it’s a very important time of year for the Kraft/Mondolez-International-owned chocolate makers. And, judging by the fact that its Easter ad won the March round of Colmar Brunton’s Ad Impact Award, it might even be higher this year.
Getty Images recently asked for submissions for creative projects that would help tell the stories of charities. And now applications are open for the 2013 Grants for Editorial Photography and Emerging Talent Award.
Lumps and milk don’t generally go too well together. Except when it comes to Primo Pineapple Lumps milk, which is the first of a few planned licensing deals between Kraft/Cadbury and Fonterra Brands over the next couple of years.
UPDATE: Rapp Tribal is the only New Zealand agency to win a Webby Award this year, for its Demand Equal Pay corporate social responsibility campaign in partnership with the YWCA. Interactive, print and media elements worked together to raise awareness of New Zealand’s pay disparity between men and women.