Tegel Foods Ltd, the market-leader in New Zealand for the production and retail of poultry, has had a scratch around in the dust that is ad land and, after a competitive pitch, has chosen DraftFCB as its full-service agency.
Budget airline Jetstar looks to squeeze every dollar out of its in-flight experience, which now includes air sickness bags advertising motion sickness soothers such as ginger cordial (whatever that is) . We’re not sure what the CPM for this campaign might be, but do think it’s brilliant that the company which controls how bumpy the trip is also sells advertising against that bumpiness. If Jetstar owned a ginger farm this would be a great example of a vertically integrated company.
Online business review community Yelp has arrived on New Zealand shores, making it the 21st country on the San Francisco-based company’s list for world domination. Updated with Localist’s view on today’s events.
We couldn’t help but notice an interesting tweet (thanks @jaredvh) pointing out that the first Yelp review for New Zealand post-launch is a one-starer from a Richie Bramley. Coincidence or marketing rivalry gone awry?
After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand (PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle Communications in Canada, and chair of the Global Alliance, to the Supreme Award judging panel.
Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.
Apple smartphones are on the decline while Samsung’s star is burning brighter, but the iPhone and iPad manufacturer is still leaps and bounds ahead of competitors in New Zealand, according to mobile ad network InMobi.
For the second year in a row ASB Bank has topped Canstar’s Online Banking report for providing the best online banking experience to customers.
Kiwi digital signage company Ngage is taking its wares across the ditch, after securing a 165-screen deal with Dunedin’s Forsyth Barr Stadium.
In the first instalment of a new series where senior members of OMD’s trading team put forth their opinions on some of the issues facing the media industry, associate trading director David Turner looks at how local broadcasters are adapting to changing consumer behaviour and why a single trading currency is inevitable.
Google recently released a video showing how its new Glasses would work. But the internet is having plenty of fun imagining how the new tech will really end up being used.
Powershop has got plenty of marketing mileage out of showing dictators, warlords and hard nosed politicians in oxymoronic situations as part of its long-running and at-times controversial ‘Same Power, Different Attitude’ campaign. Given recent global events, many wondered why its last ad chose to show Mao Tse Tung dancing to Gangnam Style rather than North Korea’s Kim Jong-Un. But it has now obliged, with another image by Doublefish showing the portly ‘Supreme Successor’ embracing his inner MAMIL, squeezing in to some lycra and going for a pedal.
I only had three days with Samsung’s latest flagship phone, the Galaxy S4. That’s not nearly enough time for me to do a proper review, so instead consider this a preview and commentary on my very fleeting flirtation with a good phone.
Kevin Kenrick has been at the head of TVNZ’s table for around a year now. So what has he learned and what does he see in TV’s tea leaves?
If you liked Chuck Testa, then you’ll also probably like this classy musical number by renowned ad cheese merchants Rhett and Link.
PopPress regularly marvels at Google’s might, its remarkable products and its creative use of technology. But after seeing a video detailing how Google Glass will work, we have a sneaking suspicion this might just create more humans who have forgotten know how to interact with real people. And in case you’re wondering, it’s already happening, because screens are bad, mmmkay.
Around 15 percent of Cadbury’s total revenue is thought to come over Easter. So it’s a very important time of year for the Kraft/Mondolez-International-owned chocolate makers. And, judging by the fact that its Easter ad won the March round of Colmar Brunton’s Ad Impact Award, it might even be higher this year.
Getty Images recently asked for submissions for creative projects that would help tell the stories of charities. And now applications are open for the 2013 Grants for Editorial Photography and Emerging Talent Award.
Lumps and milk don’t generally go too well together. Except when it comes to Primo Pineapple Lumps milk, which is the first of a few planned licensing deals between Kraft/Cadbury and Fonterra Brands over the next couple of years.
UPDATE: Rapp Tribal is the only New Zealand agency to win a Webby Award this year, for its Demand Equal Pay corporate social responsibility campaign in partnership with the YWCA. Interactive, print and media elements worked together to raise awareness of New Zealand’s pay disparity between men and women.
Last week was an interesting one for Ben Uffindell, editor of The Civilian and recipient of a letter from Colin Craig’s lawyers demanding an obviously satirical quote relating to Maurice Williamson’s ‘big gay rainbows’ speech be removed. Much guffawing ensued at the expense of Craig, and, after a few interviews, The Civilian went back to publishing its Onion-esque news stories, including an ‘opinion piece’ by an All Black that brilliantly juxtaposes the the mana of the black jersey with the game’s increasingly commercial focus.
Silver Fern Farms’ rural education and a remarkable turnaround for a Phoenix Juice drinker take the biscuit this week.
Outdoor is enjoying a bit of a resurgence at the moment, with an increase in revenue and creative campaigns like the MetService see-through billboard and Fly Buys’ ‘Little Bit Good’ using the medium to good effect and capturing a fair swag of attention, both in the real world and online. And now Ogilvy & Mather has come to the party with its campaign for the Energy Efficiency and Conservation Authority, which shows exactly how much consumers could save if they owned an appliance bearing the Energy Star mark.
We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.
For years, pessimistic pundits have been talking about the death of TV. But TV viewership is still as strong as ever, and ad revenue is standing fairly firm. One thing that has definitely changed, however, is the integration of brands into programming and the ability of social media to light fires underneath content, as evidenced most recently by the launch of the X Factor NZ—and the way broadcasters are now working more closely with marketers and creative agencies to come up with original branded content ideas.
The New Zealand Herald now has more than 100,000 likes on its Facebook page. The impressive feat makes NZ Herald the most popular news brand in New Zealand on the social network.
Demand for mobile data in New Zealand has almost doubled for the second year in a row, as the cost of data decreases and the number of smartphones in Kiwi hands increase.
It’s widely agreed that Daniel Day Lewis is the Cliff Curtis of America: an actor with the ability to play a wide range of ethnicities, from Mohican to Irish to old American. But his latest foray into method acting is quite possibly his best yet: Obama.
The Great Phone Wars of the early Teenies have been escalating recently, with Apple fans regularly lining up for the latest toy (as comedian Tom Gleesson said at the Comedy Gala, Apple’s next move will probably be to release a product that doesn’t fit existing plugs so we’ll have to rewire our houses and we’ll still say ‘thanks Apple’) and Samsung making fun of their blinkered devotion in some of its ads. But in this new spot for the Nokia Lumia by Crispin, Porter + Bogusky and Roman Coppola, Windows thinks both of the obsessed, bickering factions should take a look at another option.
It’s always interesting to observe how brands have evolved over the years. As this infographic shows, companies like Canon and Mercedes-Benz have refined their iconic logos in fits and starts over the decades, but some are more or less unrecognisable alongside their original incarnations.