The study of behavioural psychology isn’t a staple on the marketing education agenda. But, given the way emotions can affect consumers’ logical decision-making skills, Ben Cochrane thinks it should be.
Whybin\TBWA has been the The Radio Network’s (TRN) agency partner for a number of years, but Saatchi & Saatchi was chosen ahead of it to rebrand Radio Hauraki last year. And while Whybin\TBWA\ worked on a campaign for its flagship brand Newstalk ZB recently and is still thought to be the agency of record, some big changes in TRN’s management team and a commitment to increase its in-house capability through agency Carbon and reduce agency fees means there might not be quite as much work ahead.
DB Export 33’s recent campaign tried to prove that men were doing women a favour by drinking low-carb beer. And now Tegel and DraftFCB are doing their bit to inspire better inter-sex relations with a 45 second TVC to prompt the lads to roast up a few more chooks.
There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.
Yesterday’s Xbox One reveal summarised in under two minutes. As someone who woke up at 5 AM to watch the announcement I can whole-heartedly say, this is pretty much bang on the money.
Apple-evangelist-turned-Googler Guy Kawasaki was in Auckland earlier this month, sharing with the Air New Zealand Social Media Breakfast crowd his top tips for enchanting people and winning followers on social networks.
Given the recent ructions in the world of print media—and, to a lesser extent, broadcast media—and the fact that the job of newspaper journalist was recently ranked as the worst job in a recent US survey, this nzherald.co.nz headline shows some surprising results.
While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called ‘State of the —ATION’.
Following several overseas breaches into high profile Twitter accounts overseas (and one closer to home) Twitter has finally given users a tool to protect their accounts by introducing two-factor authentication.
A sold out Digital Day Out kicked off this morning with Catherine Bates from Tourism New Zealand talking about the strategy the organisation is taking to sell New Zealand to the world using The Hobbit.
It’s certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion’s Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.
Last year, Getty Images and its Brazilian agency AlmapBBDO released a commercial called ‘From Love to Bingo’, a collection of stock imagery that told a love story and clocked up almost three million views on The Yoob. And the pairing have continued on a similar path with their latest effort, ’85 seconds’.
For the first time in the New Zealand market, Fiat Chrysler Group has launched under one distribution network. And it’s promising to use its additional clout to get its Italian and American brands in front of Kiwi car buyers.
Sleepy geeks across New Zealand woke up at 5 AM this morning to take a look at Microsoft’s latest addition to the console wars, the Xbox One. General consensus seems to be Microsoft has another hit console on its hands – but many here in New Zealand are apprehensive about how many of the features announced this morning will make the flight across the Pacific Ocean.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm this Friday, but extensions are available by clicking here), we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Christie McCarthy, one half of Dollop Puddings alongside Julia Crownshaw, looks at it from the small business perspective.
Westpac did it last year at 79 Queen St, and BNZ has followed suit with its own ‘concept store’ across the road at 80 Queen St.
TVNZ has produced the first instalment of its Future Now series, which features a selection of talented humans from inside the building talking about some of the trends in media here and overseas—and, importantly, what they mean for local advertisers and viewers. To kick things off, film critic and entertainment writer Dominic Corry quizzes Tom Cotter, TVNZ’s general manager of digital media, on the way technology is affecting how, when and where we view our content.
From the Chrome speed tests to ‘Here’s to the Moms’ to the Cannes grand prix-winning Project Rebrief, Google’s advertising is usually of a very high standard. And it’s done it again with this nerd fest of a 90 second commercial for Chrome that charts the evolution of the internet and shows that ‘we’re building the web together’.
A trifecta for Flying Fish, and a quinella for the X Factor sponsors with Ford, McDonald’s and h2go catching our attention this week.
The number of tablets in New Zealanders’ hands has almost tripled, with 19 percent of Kiwis owning one according to the latest TNS Mobile Life report.
After a six month review of the Magazine Awards, The Magazine Publishers Association has pushed go on its call for entries. And it will probably be getting a whole heap more this year because Bauer Media, which publishes 20 magazines, has ended its five year embargo and will get back onboard this year.
When it rains it pours, and Ogilvy & Mather’s doors have been swinging in recent months. But executive director Paul Manning says exit interviews with those departing showed there is “really no particular cause or pattern”.
OMD’s strategy director Jacquie Pierson has signed up as partner and shareholder in new media start-up Open alongside founder and ex-Naked Communications partner Matt O’Sullivan. And she’s certainly not mincing her words about the state of the local industry and the big media agencies that inhabit it.
Technology is not king in advertising and design. Craft is. And Ignacio Oreamuno, the executive director of the Art Directors Club, think it’s time for the industry to go back to its roots and make communications beautiful again.
In the first instalment of an ongoing series where we showcase some of Getty Images’ best material, check out this selection of aerial, slow-mo, time-lapse and in-motion videos courtesy of the Red Bull Media House.
Lazy robots and steampunk curios win Media Design School seven awards at the Los Angeles Movie Awards over the weekend.
A new management structure at Yahoo New Zealand, Contact and Triathlon NZ part ways, PRINZ announces a life member and a few fellows, MYOB names new public affairs manager, ANZ acknowledged again for the National Bank merger, Beyond Wen wins Images and Sound film prize and Purple Sherbert adds some more fizz.
Some interesting stats coming from Spotify about the music streaming service’s first year in the country, including most streamed artists, songs and popular local acts. Updated with Nielsen numbers.
Editing guru Swede Mason is responsible for what is undoubtedly the best song ever: a homage to buttery biscuit bases and MasterChef. And he’s returned with a fresh clip that celebrates the wonders of baking. Need a new theme tune New Zealand’s Hottest Home Baker?
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s Malcolm Phillipps, chief marketing officer of 2degrees.