NZ Girl wants to be the change it wants to see in the industry, says Jenene Crossan and it’s putting its money where its mouth is by changing its commercial proposition and giving away display advertising for free.
The dirty secret of gamification – which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users – is that the psychology is nothing new. The good news is it still works.
ASB has built a new app for businesses, seeing as much demand for convenient mobile commerce among businesses as among consumers.
A couple of months back, Heineken challenged unsuspecting travellers at New York’s John F Kennedy Airport to ditch their travel plans for a destination of the roulette board’s choosing. Now the stunt’s had a cleverly crafted sequel by the brand’s agency Wieden and Kennedy. Heineken tracked down people who tweeted saying they’d drop everything for a spontaneous trip and rolled in the roulette board to test their mettle.
Over the past few years, Sky has favoured the humorous approach in its ‘My Happy Place’ advertising. Its new ‘Come with us’ brand was rolled out around the start of August and, while a series of relevant movie quotes dotted around HQ certainly gave the brand a sense of whimsy, its big, cinematic and poetic TVC by DDB and Ruskin is a much more serious, intriguing and emotive affair that’s designed to showcase the range of quality content subscribers can access.
A single view of customers is at the heart of success for the world’s leading loyalty programmes enables marketers to truly understand customers and their behavior holistically, says Hayden Saunders.
DDB has teamed with Paw Justice in a campaign that asks Kiwis to spread opposition to a recent law allowing party pills to be tested on animals.
The interweb is chock full of creative ways people have left their jobs with fanfare. Now journalism graduate Marina Shifrin’s effort, a dance video, has scored more than a million views.
Paul Thornton discusses recent changes to Google’s algorithm and how these can affect businesses online.
Kiwi tech companies remain strongly export-focused, but there’s room for improvement in how they sell and promote themselves, according to this year’s Market Measures Survey.
Former Interest.co.nz managing editor Bernard Hickey is banking on subscriptions as the route to growth for his new politics and economics news website and email service hivenews.co.nz.
NGAGEMENT is the largest digital signage event in New Zealand and is coming to Auckland on 4 October at The Cloud.
Five good’uns this week, with ukuleles, emoticons, family time, song rash and Rotorua making the cut.
Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline’s deals being promoted on TV and online. But it’s finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.
There’s a growing movement in food around provenance, as seen by US restaurant chain Chipotle’s recent campaigns. And there’s a growing, but still unfortunately fairly niche movement in business around ethics, as evidenced by the creation of organisations like The B Team and the real steps being taken by big companies like Puma. All Good Organics has tapped into both of these trends, first with bananas and recently with its drinks range, and co-founder Simon Coley recently put down the crayons at Powershop and, along with Matt Morrison, headed to the jungles of Sierra Leone to see how the kola nut farmers it works with have benefitted.
There’s been a buzz of interest, judging by the comments, on this Trade Me auction that gives the less pure-minded among us an alternative to New World’s Little Shop collectables.
The Herald on Sunday can stop chasing now it has a new lead, Westpac is on the hunt for a GM of strategy, products and marketing, Cooper Street gets Time on its hands, Devlin is back in the fold for Radio Sport and True bolsters its leadership ranks.
Clemenger BBDO’s Simon Wharton and James Burton have taken the August ORCA off DraftFCB for their NZTA ‘GPS vs.’ campaign, which reminds us that “when you’re focused on the phone, you’re not focused on the road”.
After a long period of flying under the radar, Auckland-based food company Tasti Products came out all Kiwiana guns blazing with a cliche-filled online and print campaign in September last year. A few months back it took the next logical step down that path, launching its first ever TVC with a very colloquial remix of OMC’s How Bizarre and some completely over the top, almost ironic patriotism. And while some in adland didn’t seem too keen on it, consumers seem to be, because the ad has taken out the August instalment of Colmar Brunton’s Ad Impact Award.
A new ad with some very angry cartoon characters – made by BBH Mumbai for Skoda India – makes us glad New Zealand doesn’t have external fire hydrants.
New Destination Rotorua Marketing TVCs aim to win the hearts of Kiwi travellers, especially Aucklanders.
Unitec says its latest campaign with Special Group and 8Com brings together the best of its earlier efforts Change Starts Here and We Make the People Who Make It.
A cute kitten and a hero firefighter add up to a winning formula for an ad. The original video of firefighter Cory Kalanick reviving the kitten was apparently shot on the HD Hero3 Camera by Go Pro, so the company’s seized on the footage for a tear jerking ad.
New Zealand is one of highest users per capita of Facebook, but many Kiwi brands have been slow to make the most of it. Catalyst90 CEO Tom Reidy has a few ideas about how you can get your Facebook page working harder for your brand.
In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.
A good night was had by all—or at least most—at the rejuvenated Magazine Awards. Ben Hurley kept the crowd entertained, MPA chair John Baker was typically bullish about the future of the magazine industry, Dr Sarah Sandley was acknowledged for a stellar 20 year career, Bauer’s titles were a welcome addition to proceedings and no-one fell off the Q Theatre stage. Speech of the night went to Rochelle Gillespie from OH!Baby, who implored everyone to keep drinking, make a few more babies and buy their magazine. Plus: TVNZ Blacksand’s crafty, Origami-inspired intro vid.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
There are plenty of blogs devoted to strange and cringeworthy stock imagery. But what about stock video? It’s also ripe for the prodding. And as the very funny Getty Critics blog proves, adding sound makes these generic scenes way better.
An APN Outdoor digital billboard scored highly for recall on a test by walkers in central Auckland bombarded by ad messages.