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Vodafone and Telecom pull out all the stops for iPhone launch, grease up FOMO-suffering Apple acolytes
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Sometimes you just can’t escape lining up. The portaloo at the festival, the cashier at the supermarket, the coolest new bar. But no-one really likes doing it, so it is fairly hard to fathom why anyone would do it for a new phone. Plenty do, of course (even though they don’t actually know why). And the companies selling them go to great lengths to butter these strange tech fiends up and ensure they don’t get queue fatigue, as evidenced by Vodafone and Telecom’s launch festivities for the new iPhones.

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All Blacks continue to aim global with first-ever YouTube broadcast
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New Zealand Rugby conducted something of an experiment last week when the Bledisloe Cup test between the All Blacks and Australia was streamed live and made available on-demand on www.youtube.com/allblacks to more than 45 countries where the digital rights hadn’t been allocated exclusively to a broadcaster. So how did it go? And should Sky be worried?

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MediaWorks puts receivership behind it, oozes confidence at new season launch—UPDATED
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Last night, in a big shed down on the docks of Auckland town, Jeremy Corbett and Hillary Barry helped launch MediaWorks new season line-up. And, with the return of most of its local shows, some big-rating new international numbers and a couple of new branded content initiatives, director of sales and marketing Liz Fraser is confident it can continue its solid run of form in 2013 next year.

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Searching for sexism
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Google is basically the nervous system of the modern world, and that’s best evidenced by the screen in the Googleplex showing the real-time search queries from around the world (minus the dirty ones, apparently). The auto-complete feature aims to predict what you’re going to ask about based on other popular searches and usually the results are either relevant or quite funny. But a new campaign for United Nations Women by Ogilvy & Mather Dubai has used this democratic online function to show how endemic sexism still is around the world.

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Sony’s impressive trip down video game memory lane
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Pizza boxes, bad clothes, poster-laden walls, staying up way too late mashing buttons and trying to clock games … Ahh, the memories. All of this—and much more—has been chronicled by Sony and Drum in an effort to chart the history of the PlayStation ahead of the launch of PlayStation 4 later this year.

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After ringing the changes, The Warehouse challenges the doubters with DDB’s instore experiment
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The Warehouse has transformed its offering in recent times, allocating $430 million over five years to refit its stores, improve the customer experience, increase the number of staff on the floor, stock a better range of products and brands and communicate the offer more effectively with the market. That’s led to nine consecutive quarters of profit growth and an increase in sales to $1.55 billion. But while its regular customers were aware of all the improvements, those who had written it off years ago still had some engrained negative perceptions. So, with the help of DDB, it’s faced up to them with The Warehouse Challenge.

Movings & Shakings
Movings/Shakings: 22 October
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Alana O’Neill joins MediaWorks, a shock for Jock, Jo Jalfon shifts from phones to food, NZDM Awards judges announced, Kelly Millier heads to NZ Lotteries, its Les Mills for Lwindi Ellis and Thick as Thieves adds Michael Duignan to its roster.

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Diamonds and ice: Colenso BBDO makes it a double at DMA Echo awards for ‘Feel Tip Top’
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As Tip Top and Colenso BBDO launch the new campaign promoting the reformulated, all-natural range of ice creams, Colenso BBDO/Proximity have been handed the top award for an unprecedented second year in a row at the DMA International ECHO Awards Competition for the launch of its brand platform, ‘Feel Tip Top’, backing up its Diamond for the Pedigree ‘Doggelganger’ campaign in 2012.

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Tip Top backs the ice cream truck up, banishes the taste of science with launch of all-natural range
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Prior to the launch of Tip Top’s brand platform ‘Feel Tip Top’ around one year ago, Colenso BBDO’s Nick Garrett said the Fonterra-owned company had been in something of a holding pattern as it dealt with various business issues like distribution and supplying a couple of key product ranges. Once it had that sorted, it travelled around the country delivering a dose of the feelgoods to Kiwis. And now it’s promoting the fact that, as of January, it’s entire range will only feature natural colours and ingredients.

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Dog = car
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There’s been no shortage of quality animal-related advertising in recent months, with O2’s Be More Dog, Volvo’s extreme hamster and, locally, DraftFCB’s award-hogging Driving Dogs standing out. Now VW and Adam&Eve DDB have added to the canine oeuvre, with a cast of 36 showing that ‘there’s a Volkswagen for all of us’.

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The sights and sounds of rock
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Pachelbel’s Canon is the one of the most used backing tracks in TV and film, altered every which way to suit the genre. A new ad for Sony image sensors has another twist on the piece and it’s made entirely from the sounds of dripping water.

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BNZ’s financially-focused, face-reading Adshel lures the curious
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Some saw BNZ’s EmotionScan campaign as a cynical marketing gimmick. Others saw it as smart and relatively interesting marketing ploy to get Kiwis thinking about their money. And others still thought it was a bit of both. But whatever your thoughts, there’s no doubt the technology has caught the attention of plenty of punters and no more so than in Britomart, where a special Adshel with an interactive LCD touch screen programmed with the special software saw more than 5,000 humans front up for a financial face-reading, one of the highest levels of interaction seen for an Adshel Ignite campaigns.

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On the charge: Duracell joins the All Black sponsorship scrum, gets emotional about energy
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The NZRU is openly hunting for new international partners in an effort to squeeze as much value out the national team as possible. Main jersey sponsor AIG was a big scalp, and it’s used that platform quite well. And now it’s added Proctor & Gamble’s Duracell brand to the list of All Black sponsors, launching the partnership with a new TVC and marketing campaign based around trusting your power.

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