
Sometimes you just can’t escape lining up. The portaloo at the festival, the cashier at the supermarket, the coolest new bar. But no-one really likes doing it, so it is fairly hard to fathom why anyone would do it for a new phone. Plenty do, of course (even though they don’t actually know why). And the companies selling them go to great lengths to butter these strange tech fiends up and ensure they don’t get queue fatigue, as evidenced by Vodafone and Telecom’s launch festivities for the new iPhones.