Movings/Shakings: 22 October

O’Neill integrates with MediaWorks

MediaWorks TV has signed Alana O’Neill up as general manager of integration, replacing Melanie Reece, who’s heading up the New Zealand operation of Pandora. 

O’Neill will join MediaWorks from SparkPHD, where she has held the role of media director for the past four years, leading a team to develop and implement innovative media strategies integrated across the media, digital, PR and activation spheres. 

“Alana has an outstanding background in developing and implementing innovative media strategies across television, radio and digital,” says MediaWorks TV director of sales and marketing, Liz Fraser. “​Her skill set and experience, from agency sales to television broadcast, make her the perfect person to lead our award-winning MediaWorks Integration team as they develop new formats, creating innovative solutions for our clients.”

Her career spans more than 20 years in the media and communications industry in both New Zealand and Australia and prior to her role at SparkPHD, she was business director at Initiative Media, one of Australia’s original standalone media companies. Her earlier CV includes media director for Channel I, a boutique media and production division set up to develop new formats and deliver locally produced, long-form advertorial solutions for clients, such as their highly successful ‘Food in a Minute’. 

She was the inaugural general manager for DDB Digital NZ, launched in 2000 as one of the first companies targeting the emergent interactive comms sector, has held agency account management roles at TVNZ, TV3 and private radio sales and marketing consortium PRISM, and worked in television broadcast production at Avalon.

“MediaWorks Integration sets the standard in this market when it comes to creating integrated solutions for clients,” says O’Neill. “From the enormously successful marquee shows like The X Factor NZ and The Block NZ to creative campaigns like ‘Kiwi Favourites’, I’ve admired the work of this talented, innovative team for some time. I’m looking forward to leading them to new successes.”

She will take up her role in late November.

Jock shock

After posting an opinion piece about the Len Brown affair on NBR Online, senior NBR journalist Jock Anderson was sacked by publisher Todd Scott last week. 

In a statement Scott said: “We do not comment on internal employment issues but I can confirm Mr Jock Anderson was dismissed yesterday [Wednesday 16 October] for failing to comply with specific instructions to treat coverage of the Len Brown affair in an impartial and unbiased manner.”

Anderson’s story was posted online but was removed shortly after. 

Anderson told stuff.co.nz: “It wasn’t a ‘pro-Len Brown’ piece. But it said he should remain as Mayor so that he and his new council could continue the work on multimillion-dollar projects.”

And he told the NZ Herald: “I don’t believe I’ve committed an offence which should lead to me being summarily dismissed. I’d like all parties to take a deep breath and step back to come to a civilised and business-like resolution.”

This is the second time Anderson has been fired by the NBR. The first was in 2006 and it led to a legal battle (he wrote about the dismissal here). He then worked at The Truth but returned to the NBR in 2009. 

From phones to food

Jo Jalfon has shifted from Telecom to take up the role of group manager of communications at Foodstuffs. 

She was previously acting head of external media/PR and head of experiential at Telecom and before that she was communications manager at DB Breweries. 

NZDM Awards judges named

A strong line up of 76 direct marketing specialists have been named to judge the 2013 NZ Direct Marketing Awards.

Returning  this year is chief judge Trevor Moodie, the director of The Department of Marketing, who will oversee the Industry, Channel, Craft, Special (Individual) and Grand Prix Awards judging, along with Graham Sergent, Acxiom, who is the chief judge for the Nexus and Nexus Supreme Awards for his fifth year.

“We’ll be looking for exceptional insight-driven marketing projects and campaigns that have generated outstanding results,” says Moodie. “And of course, we’re also looking for outstanding individual direct marketers and direct marketing organisations to take out the sought-after individual awards.”

It’s not too late to enter at www.nzdmawards.co.nz. The deadline is 5pm 25 October and the extended deadline (on application) is 5pm 1 November 2013. 

Chief Judges

Trevor Moodie, Director, The Department of Marketing

Graham Sergent, NZ Country Manager, Acxiom

Industry and Channel Judges

Adele Fitzpatrick, Marketing Manager, Loyalty New Zealand

Alison Wheatley (FCIM), Executive Director Supporter Marketing & Fundraising, Royal NZ Foundation of the Blind

Amanda Partington-Kay, Director, Skinny Marketing

Amy Morrison, Managing Partner, justONE

Annette Leonard (MCIM Chartered Marketer), Product Development Manager, Southern Cross Health Society

Ant Rainger, Managing Partner, Rainger Connect

Ben Harvey-Lovell, Marketing Manager, Mercury Energy

Bindi Norwell, Director, TNS New Zealand

Caroline Clarke, Direct Customer Engagement Manager, The Warehouse

Daniel Green (MCIM Chartered Marketer), Sales and Service Manager Commercial, Mercury Energy

Deidre Ross, Managing Director, Mailshop

Emily Blumenthal, Insights and Planning Manager, Foodstuffs New Zealand

Emma Luxford (MCIM), Marketing & Communications Manager, State Insurance

Emma Matthews, Marketing and Brand Manager, Southern Cross Health Society

Fiona McPhee (MFIA, MFINZ, MCIM), Strategy Director, Pareto Fundraising

Gail McIntyre, Direct Marketing and Lottery Manager, Heart Foundation

Jackie Shaw, Manager Direct Marketing Campaigns, New Zealand Post

Jacqui Baigent, NZ Marketing Manager, Animates

Joel Frost, General Manager, Tango Communications

Laura Goldie, Senior Account Director, DraftFCB

Lisa Broderick, Specialty Marketing Manager (DM/Online), Flight Centre

Louise Burgess, Customer Communications Manager, AA Insurance

Michal Petrus, Senior Planning Manager – Business, Westpac

Mike Frederickson, Head of Marketing, Asteron Life

Monique Ferguson, Account Director, justONE

Paul Catmur, Creative Managing Partner, Barnes, Catmur and Friends

Philippa Wilkinson, Marketing Communication Manager, ANZ

Rebecca Smith, GM NZMP Brand & Communications, Fonterra Co-operative Group

Regan Yan, Managing Director, Digital Alchemy

Sean Keaney, Director of Integration, Clemenger BBDO

Sharon Henderson, Director, Federation

Simon Breed, Director, Twenty

Simone Kaho, Data & Lifecycle Strategist, Jericho

Steve Christie, CRM Manager, BMW Group New Zealand

Craft Judges

Andrew Sims, Creative Director, Republik Communications

Annabelle Fowler (MCIM), General Manager Market Development and Retail Sales, Air New Zealand

Brett Hoskin, Creative Director, AIM Proximity

Chris Long, Creative Group Head, .99

Duncan Wilson, Senior Art Director, Federation

Greg Whitham, Creative Director, Ogilvy

Jeff Harris, Senior Creative, Affinity ID

Jerry Beale, Senior Creative, True

Joe Holden, Creative Director, Big Communications

Joseph Silk, Director, Chemistry Interaction

Kenton Osmond, Creative Director, Twenty

Maggie Christie, Director of Integration, Colenso BBDO

Mark Dalton, Art Director, AIM Proximity

Michael Griffith, General Manager, Marketing Impact

Murray Reid, Director, Federation

Patrick Murphy, Joint Creative Director, Chemistry Interaction

Philip Tetley-Jones, Copywriter, The Dispensary

Rob Banks, Writer, DraftFCB

Sarndra Bell, Group Account Director, Affinity ID

Stuart Hinds, Creative Director, justONE

Tony Bozzard (FCIM Chartered Marketer), Senior Account Director, KMS Data

Tracey Martin, Client Service Director, Jericho

Wayne Pick, Creative Director, Colenso BBDO

Nexus Judges

Carmen Vicelich, Managing Director, Data Insight

Claire Bonham Holden, Customer Data Planner, RAPP

Darron Jermy (MCIM Chartered Marketer), Enterprise Account Manager, Pitney Bowes New Zealand

Fiona Ehn, Head of Product and Customer Solutions, Bank of New Zealand

Geoff Cooper, Co-founder/Director, Affinity ID

Jon Edmonds, Senior Digital Consultant, Touchpoint Group

Mark Wilson, Director, Twenty

Martin Bremner, Chief Executive Officer, Super Liquor Holdings

Paul Hickey, Direct & Data Strategist, StellarData      

Susan Needham (MCIM Chartered Marketer), Performance & Analytics Director, Dynamo

Special Awards

Alan Hard (FCIM Chartered Marketer), Managing Director, Marketing Impact

Chris Watney, General Manager – Marketing, Genesis Energy

Debra Brooks, Marketing Contractor                            

Keith Norris (FCIM Chartered Marketer), Independent Consultant, Marketing Association

Matt Scott, General Manager – Digital/Direct, DraftFCB

Mike Cunnington, Deputy Commissioner – Information, Inland Revenue Department

Todd McLeay, Chief Executive Officer, Whybin //TBWA

The awards evening will be held on Thursday 27 February 2014 at The Langham, Auckland  

Flying off

After 11 years with Air New Zealand, Kelly Millier is returning to take on the role of head of brand communications with New Zealand Lotteries.

According to AdNews, “Millier ran the market development team for Air NZ in Australia for the last three years and has been responsible for driving revenue in the region. She is yet to be replaced. The airline’s marketing division was restructured earlier this year, splitting it into two divisions to bring the organisation in line with the way it operates in other regions.” 

Millier led the three-year Kiwi Sceptics campaign, the airline’s biggest Australian advertising push in the last ten years, which aimed to encourage Australian travellers to reconsider New Zealand as a destination. 

NZ Lotteries named a number of new marketing team members in August last year, with Val Green taking over from Wendy Rayner as general manager of marketing.

Les Mills for Lwindi

After a few years as group account director at Eleven and a stint with Bullet PR, Lwindi Ellis has taken up the contract role of global head of PR and communications with Les Mills International

A new thief 

Michael Duignan, award-winning director of drama, short films and commercials, has joined Thick as Thieves. 

His latest project, a short film entitled ‘Ten Thousand Days’ a surreal comedy based on one man’s conviction that he will die on his 10,000th day has been featured as a Staff Pick on Vimeo and Short of the week, as well as numerous international festivals. It will feature in Interfilm Berlin in November.

As Filmshortage.com said: “Director Michael Duignan’s uncanny vintage style is something to be remembered for, which so readily fits with the film’s comical sense, taking on allures from films by inspired filmmakers like Hal Hartley, David O Russel and Spike Jonze. Timing and pace propels this film into an epic, intently low-budget dark humor, matched by brilliant location scouting, cinematography and overall feel.”

“The film shows Michael’s unique talent for comedy, genre and tone,” says executive producer Nik Beachman (who also produced the short). “Diggers is a filmmaker of true depth and range, he’s also a old mate of the Thieves so it’s a natural fit for us.”

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