You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2016, we’ve looked back on the year and compiled an extremely definitive list of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. So long, and thanks for all the clicks dear readers.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Erik Hay, head of media and communications at Weta Workshop, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Lewis, managing director of TRA, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what James Butcher, sales director at Pandora NZ, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Michael Fuyala, head of digital at Bauer Media, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Alex Lawson, general manager at Carat, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Goodale, managing director at JustOne has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Bridget Lamont, Head of Brand Marketing at Progressive Enterprises, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Paul Catmur, managing partner and executive creative director, Barnes, Catmur & Friends Dentsu, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Leon Wratt, MediaWorks group content director of music, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steve Bayliss, group general manager of marketing at Foodstuffs, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Spencer Bailey, head of Facebook New Zealand, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Simon Coley, co-founder of Karma Cola has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Shayne Currie, managing editor at NZME, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Reinholds, managing partner at OMD has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Fiona McLeod, managing director at NZME’s CreateMe, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s Hilary Barry has to say.
As offices wind down and the summer sun takes full effect, a number of brands are giving timely warnings to drink responsibility and stay safe.
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers’ Christmas wish lists.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Jordanna Murray, Microsoft New Zealand’s Windows and Surface product marketing manager, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what ZM’s Fletch, Vaughan and Megan have to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Lyndsey Francis, general manager of content solutions, at TVNZ has to say.
After his first year as editor of StopPress and NZ Marketing, Damien Venuto reflects on the unexpected connections between old shoes, creativity and The Rocky Horror Picture Show.
Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers, Damien Venuto looks at whether there’s a reaction against too much information from enlightened marketers and agencies and more value being placed on the skills that are required to craft high-quality media.
Fonterra’s recent ad campaign has pushed hard on the “co-operative over corporate” image. But has Lewis Road Creamery’s open letter shattered those efforts?
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.
Brian van den Hurk does ‘a John Key’ and announces his he’s retiring from FCB New Zealand.
The One Show bring you brainstorming—without the bath.
Over two years since first announcing the project, Spark is finally nearing the completion of The Boroughs, its project to bring five high-tech basketball courts to Aucklanders across the city.