Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have collaborated on a limited-edition ‘Flox for Blunt’ umbrella to help raise interest in, and funds, for Oxfam NZ’s climate change initiatives in the Pacific region.
Written and illustrated in-house, it tells the story of a brother and sister duo, Ollie and Tia.
Outdoor advertising company Adshel NZ has partnered with the Wellington City Council and the Urban Art Foundation in an initiative to enrich the vibrancy of the capital city.
Spark Lab recently pitted social media against traditional advertising in a bid to see which would perform better in launching a product, a drink dubbed Kiwinade, in the local market.
KiwiPlates and Saatchi & Saatchi are encouraging people to express themselves in a campaign called ‘Whatever you’re into. Own it’.
It’s become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching to cinemas to magazines, there’s overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
industry happenings at Val Morgan, Reckon, Motion Sickness, The Edge and Fish.
Created for Christie’s, Droga5 worked with photographer Nadav Kander to place a hidden camera beneath the Salvator Mundi (a painting of Christ as Salvator Mundi, Savior of the World) by Leonardo da Vinci.
Nestlé Purina has won the oOhMedia Excite competition, with an idea to match people with a shelter animal.
KPEX chief executive Richard Thompson has announced that AppNexus will become the primary platform partner for the local ad exchange, founded by NZME, Fairfax, TVNZ and MediaWorks. KPEX has, since its inception in 2015, been working with the Rubicon Project, which previously powered the Pangea Alliance (a premium ad exchange consisting of news publications such as The Guardian, Reuters and CCN).
This week New World, Arnott’s, Briscoes and Kiwiplates show us how it’s done.
Canadian agency John St. has decided to bring the world together with a shared hatred of bad ads.
Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
Fairfax Media has appointed Mark Stevens to the role of editorial director.
Bay Audiology won the business transformation award at this year’s edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.
With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying to find out if local clients know what they’re paying for.
All the world’s most successful people tend to make their own luck. And through a combination of talent and tenacity, Joan Withers has become very lucky indeed.
A Colmar Brunton study shows that New Zealanders don’t afford the same amount of trust to all forms of media. So who do they trust and what does this mean for advertising?
Paddington Bear and a surprised burglar star in a delightful Christmas tale for Marks & Spencer.
Southern Cross Health Society, the health insurance arm of the broader Southern Cross business, is currently reviewing its creative agency partnership.
It’s not Christmas until New World’s heart-warming Noel character makes an appearance, and this year he’s back to confuse more children, and even the police, in a madcap journey by 99.
The Pure Imagination Project uses one of the disease’s most well-known sufferers, Gene Wilder, to appeal for funding.
We talked to much-loved media figure Suzy Cato about her thoughts on children’s programming in New Zealand, and what she’s been up to lately.
Arnott’s has rolled out the epic finale of its ‘Apoloclypse Steve Hansen’ campaign that plays out in a bizarre, action-packed short film by Y&R.
The Make New Zealand Great Again Party failed to make its advertising great again after a complaint against a sponsored Facebook post, suggesting the Labour Party was going to solve child poverty with abortion, was upheld.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.
Last night New Zealand’s TV talent celebrated the technical nouse of local producers at the New Zealand Television Craft Awards, and it was Lippy Pictures’ Jean that owned the night as it claimed eight of the 10 craft awards. PLUS: the finalists of the New Zealand Television Awards have been announced.
The Warehouse Group has appointed Jonathan Waecker to the newly created role of chief marketing officer.
