News
Media Design School invitations pitch creatives against creatives
Media Design School has its annual End of Year Portfolio Show tonight – and the invitations have been causing a bit of a stir among creative teams.
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News
Adshel adds 70 screens, completes National Digital Roadside Network expansion
Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.
News
Can one decision change your life?
Spanish creative agency Sra. Rushmore and the International Committee of the Red Cross have come together with ‘Decisions’.
News
True wins Southern Cross Health Society pitch
Southern Cross Health Society has appointed independent agency True as its new brand and communications agency.
News
Dulux corrects mispronounced Māori place names in latest campaign—UPDATED
Dulux and Assignment Group had a lesson in te reo Māori, after facing criticism for mispronouncing place names in a new ‘Dulux Colours of New Zealand’ campaign, before re-recording it.
News
Fonterra gives Kiwis the opportunity to see what’s going on at the farm
On 10 December, farm gates will be open around the country.
News
In search of the perfect Christmas
Australian department store Myer is showing there’s nothing like being together at Christmas in a gorgeous animation featuring an Elf on a mission to find new friends.
Opinion
Digital transformation: NZ Post finds itself between a poisoned chalice and a silver lining
Colleen Ryan interviews NZ Post’s chief executive David Walsh, and group general manager, customer experience, brand and People NZ Post, Jo Avenell about transformation, leadership and the internet.
News
Ads of the Week: 21 November
Raise a glass for Dulux, Rebel Sport, Rodney Wayne, New Zealand Transport Agency and Blunt Umbrellas.
Opinion
Duncan Shand: Why we need to change the channel on the programmatic debate
Young & Shand co-founder Duncan Shand says that much of the debate on programmatic misses the mark because it focuses on only one element of digital advertising.
News
NZTA encourages drivers to come down before getting behind the wheel
The New Zealand Transport Agency is taking on stoned drivers in a bold new campaign via Clemenger BBDO.
News
Cherry blossoms, haiku poetry and Tokyo lights star as Rodney Wayne shoots in Japan
Hair Salon brand Rodney Wayne has launched a new collection of styles, dubbed #devotedtoyou, in a new campaign via brand development agency Lachlan McPherson and Friends.
News
The Compendium: 17 November
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Nielsen’s top 30 spenders on advertising
Who are New Zealand’s biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
News
Spanish Lottery goes even bigger for Christmas
The Spanish Lottery has upped the ante this year with a 20-minute Christmas spot.
News
KFC has Christmas gifts sorted
KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.
News
‘You don’t change packaging lightly’: Gregg’s spices up its look
Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg’s taking the risk by changing the look of its herbs and spices? And what is it doing to ensure the change isn’t added to the canon of catastrophes?
News
Fame fight: Facebook questions TV’s cultural relevance as local Instagram numbers released
“TV has done an excellent job so far, but it’s not your fame-maker anymore,” says Facebook’s Paul McCrory in making an argument that Facebook and Instagram have taken the cultural place of television.
News
Blunt Umbrellas, Oxfam NZ and Flox collaborate on limited edition umbrella for charity
Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have collaborated on a limited-edition ‘Flox for Blunt’ umbrella to help raise interest in, and funds, for Oxfam NZ’s climate change initiatives in the Pacific region.
News
Boyd PR releases sequel to Northland Rescue Helicopter kids’ book
Written and illustrated in-house, it tells the story of a brother and sister duo, Ollie and Tia.
News
Adshel takes art from the gallery to the street
Outdoor advertising company Adshel NZ has partnered with the Wellington City Council and the Urban Art Foundation in an initiative to enrich the vibrancy of the capital city.
News
Traditional vs social: Spark Lab conducts media experiment for Kiwinade launch
Spark Lab recently pitted social media against traditional advertising in a bid to see which would perform better in launching a product, a drink dubbed Kiwinade, in the local market.
News
KiwiPlates wants New Zealanders to embrace their individuality
KiwiPlates and Saatchi & Saatchi are encouraging people to express themselves in a campaign called ‘Whatever you’re into. Own it’.
News
We need to stop saying people have short attention spans
It’s become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching to cinemas to magazines, there’s overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
Movings & Shakings
Movings/Shakings: 14 November
industry happenings at Val Morgan, Reckon, Motion Sickness, The Edge and Fish.
News
The impact of art
Created for Christie’s, Droga5 worked with photographer Nadav Kander to place a hidden camera beneath the Salvator Mundi (a painting of Christ as Salvator Mundi, Savior of the World) by Leonardo da Vinci.
News
Nestlé Purina wins oOhMedia Excite competition
Nestlé Purina has won the oOhMedia Excite competition, with an idea to match people with a shelter animal.
News
KPEX swears in AppNexus as primary adtech partner
KPEX chief executive Richard Thompson has announced that AppNexus will become the primary platform partner for the local ad exchange, founded by NZME, Fairfax, TVNZ and MediaWorks. KPEX has, since its inception in 2015, been working with the Rubicon Project, which previously powered the Pangea Alliance (a premium ad exchange consisting of news publications such as The Guardian, Reuters and CCN).