Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here’s what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.
Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here’s what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.
RNZ National has maintained its number two spot behind The Edge following, the release of the last radio survey of the year, which reveal a drop in its audience numbers.
TBWA Auckland has taken a unique approach to raising awareness for Bowel Cancer New Zealand by working with the country’s longest-running soap opera.
TVNZ has appointed Jonathan Symons to the new executive role of marketing director.
Wellington is counting down to Christmas with a colourful instalment of Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar by four local artists and DNA.
Special Group has appointed Rory Gallery to the position of head of strategy.
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.
Fairfax and Nib have launched Done, a new range of affordable, tailored health insurance designed to make it easier for the surprising number of Kiwis that don’t have any health cover.
Countdown general manager of marketing Bridget Lamont’s 13-year tenure at the retail business has come to an end.
A number of agencies are currently vying for the DB Breweries account.
Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.
Cat food company Sheba gets its groove on in its latest ad.
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
New Zealand branding agency Dow Design has acquired Auckland digital design and marketing agency Goodfolk to create a combined business called Dow Goodfolk.
With the countdown to Christmas well underway, TSB is exploring what makes the best present and it seems family and friends come out on top.
For its holiday ads, Lincoln Motor Company was inspired to bring Christmas wishes to life.
Radio veteran David Gibbs shares his thoughts on how radio is likely to evolve in the coming years.
We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.
Melbourne’s Magnum Opus Partners advertising agency doesn’t want you to have a stock-standard Christmas this year.
To help Santa take requests for Kiwi kids’ wish lists, Spark, with Colenso BBDO and PHD, has brought in a group of retirees to man the Santaline.
Ever wondered what you can do with your creative writing degree? Wonder no more.
Movember is over and the bristly moustaches seen on upper lips nationwide have long disappeared down the sink. However, Barkers has now harnessed its Christmas shopping rush for good as it teams up with the Movember Foundation for a second crack at fundraising for men’s health.
We look at the ups, downs and trends for the final radio survey of the year.
German supermarket Edeka have gone with a sci-fi take on Christmas into the future.
2degrees will be the exclusive telecommunications partner for all five New Zealand teams competing in the Investec Super Rugby competition from February 2018.
ASB bank is giving two tennis fans the chance to have an ace wedding – by getting married on Stanley Street’s center court on 31 December, the eve of the ASB Classic 2018 tennis event.
DDB planner Annika Fyfe compares the UK winter festive season to New Zealand’s summer holiday to see how local advertisers can tap into the emotions of consumers.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.