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Dow Design buys Goodfolk, forms Dow Goodfolk

New Zealand branding agency Dow Design has acquired Auckland digital design and marketing agency Goodfolk to create a combined business called Dow Goodfolk.

The new business will provide end-to-end service that spans design strategy through to digital and marketing automation.

By combining Dow Design’s years of industry experience in branding with Goodfolk’s specialised digital offering and automated marketing offering, Dow Goodfolk says it can offer more distinctive and all-encompassing branding and design experience for clients.

Dow Design founder and managing director Annie Dow says expanding its capability in digital and marketing automation will give it the capability under one roof to get the job done right everywhere modern brands appear.

She says that with the rise of digital channels, gaps are becoming apparent between the physical and online worlds.

“Effective branding depends on not just consistent communication at every customer touch point, but also on design and branding excellence. It’s rare that brand experiences are executed well across the multiple digital channels available to brands in the modern world,” says Dow.

Dow adds that in her agency’s experience, which spans 23 years, translating the brand it produced across digital channels via an external agency has resulted in the loss of key elements of the design and branding.

“This is a recurrent problem in the industry; we’ve recognised it and so have Goodfolk,” she says.

About the acquisition, Goodfolk general manager Benn Winlove says it’s bringing together a recognised leader in branding and design with a top digital design and marketing agency.

“It’s not only an exciting development for our businesses, but more importantly for our clients who can look forward to more distinctive and compelling brand expression on and offline.”

This year, Dow Design has completed a wide range of campaigns for key clients such as VTNZ, Simpson Western, Dairy Goat Co-operative, Tasman Bay Food Group, Hellers and Innova. Likewise, Goodfolk has produced a number of digital campaigns with clients such as Auckland Council, Orion Health, Yealands, Metro Glass and Fidelity Life.

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