Opinion
Stereotypes in Storytelling – considerations and provocations
Stanley St’s Dan West and FCB’s Sue Kipling share their thoughts on stereotypes in storytelling, supported by research agency PureProfile.
Partner articles
Podcasting: The tremendous growth of audiences and the effectiveness of podcast advertising
In the last 18 months as we’ve navigated a global pandemic, New Zealand has seen tremendous growth in podcasting with audiences doubling in size.
News
Stuff’s getting real with new ad campaign
To demonstrate the deep connection it has with New Zealanders, Stuff has launched a new B2B advertising campaign.
News
Red Bull appoints Hearts & Science
Hearts & Science has announced its strategic alignment with Red Bull in New Zealand.
Movings & Shakings
Pure SEO appoints Head of Marketing
Tali Rose has been appointed by Pure SEO as the agency’s Head of Marketing.
News
Kiwi appointed to global BBDO Creative Board for first time
Brigid Alkema has been named the first-ever female Kiwi to be appointed to the global BBDO Creative Board, restating NZ’s place in the creative world.
News
BCG2 and Property Brokers team up
Indy agency BCG2 is now working with Property Brokers, a hugely successful real estate business with 850+ staff throughout provincial New Zealand.
News
2021 Pressies: Call for entries
The Pressies is now in its fourth year and if 2021 has taught us anything, it’s the profound effect social media & PR has in and around our community.
News
NZME partners with Christchurch City Council
The Christchurch City Council (CCC) has chosen NZME as its media partner to support the hugely popular SummerTimes event series.
Movings & Shakings
Stuff appoints Chief Content Officer to executive team
Joanna Norris has been appointed by Stuff to the newly created executive position of Chief Content Officer.
News
PEOPLE OF INFLUENCE signs a raft of new names
Local talent management agency PEOPLE OF INFLUENCE has announced five new names to its books, welcoming actors, gold medal Olympians and a radio host.
News
The Face Place unveils new campaign
Leading cosmedicine clinic The Face Place has launched a new marketing campaign, ‘We Break Stigmas’, including a new website by Powerhouse.
News
RUN creates ‘full circle’ campaign for Ako Mātātupu
Māori-owned creative agency RUN has launched a campaign for Ako Mātātupu (Teach First NZ), which runs for eight weeks across digital, radio and print.
Movings & Shakings
MediaWorks appoints Director of News and Talk
Dallas Gurney has been appointed by MediaWorks as the company’s new Director of News and Talk.
News
DDB/ Tribal and Johnnie Walker help to keep our dads’ stories alive
Tribal / DDB and Johnnie Walker are helping to keep our dads’ stories alive for generations through a unique Father’s Day campaign.
News
Noel Leeming and TBWA team up to find that perfect Father’s Day gift
Continuing the theme of Olympic sponsorship work, the ad shows a passionate Noel Leeming expert helping a mother & son find the perfect gift for dad.
News
Steinlager and DDB launch Alt Blacks campaign
Steinlager and DDB Group Aotearoa NZ have teamed up with the All Blacks to launch the Steinlager Alt Blacks: a team of 23 legendary everyday Kiwis.
News
TBWA and The Warehouse give a shout out to all the dads
TBWA\New Zealand and The Warehouse ask us to spare a thought for the Dads, in a new spot celebrating all Dad does this Father’s Day.
Movings & Shakings
Shout adds weight as new media channels come online
Shout has added two key members to its growing sales team. Jay Drew has joined as Senior Account Manager from Mediacom & Olivia Innes from TVNZ.
News
Kevin Kenrick to step down as Chief Executive of TVNZ
TVNZ Chief Executive, Kevin Kenrick has advised the Board of his intention to step down after more than nine years in the role.
News
The Spinoff reaches 12-month record high
Across the month of August, The Spinoff saw visitor numbers climb to a 12-month high, recording 1.5 million visitors and 4.2 million pageviews.
News
Ogilvy PR launches in New Zealand
The Ogilvy Network NZ has announced the launch of Ogilvy PR in New Zealand.
News
SMI data shows Delta outbreak not impacting future advertising demand
New Zealand’s advertising market has continued its recovery from the Covid-19 pandemic by reporting a record level of July ad spend.
News
Chemistry drives online sales via ONEPURE digital campaign
On a mission to cut through unnecessary jargon and build direct online sales, Chemistry has launched a new social media campaign for ONEPURE.
News
Daylight Creative becomes strategic and creative partner for Middlemore Foundation
Middlemore Foundation partners with Daylight Creative to create a renewed vision for its role in South Auckland.
News
Proximity and BrandWorld win George Weston Foods
George Weston Foods Baking New Zealand has appointed Proximity NZ and BrandWorld as their creative agencies after a competitive pitch.
News
Ovato Retail Distribution completes sale to Are Media
After receiving approval from the Commerce Commission last week, Ovato Retail Distribution New Zealand has been sold to Are Media.
Movings & Shakings
Leadership change at Clemenger Group
After 23 years as Chairman and CEO of the Clemenger Group, Robert Morgan will hand his CEO responsibilities to Les Timar.
Movings & Shakings
Youth Culture directing talent Connor Pritchard signs with Wabi Sabi
Nike Sportswear pinned him as one to watch. Now Wabi Sabi Media Group has secured him as a Commercial Director.
News
Significant viewership sees TVNZ produce strong financial results
Live event TV audience numbers, continued growth of OnDemand, and improved market conditions have contributed to a strong financial year for TVNZ.