Noel Leeming and TBWA team up to find that perfect Father’s Day gift

TBWANew Zealand and Noel Leeming have brought Noel Leeming back to our screens this Father’s Day. 

Continuing the theme of Olympic sponsorship work, the ad shows a passionate Noel Leeming expert helping a mother and son find the perfect gift for dad. 

It does this by playing with something we can all relate to – a kid getting excited about buying a present.

And while it was shot in level 1, the ensuing fun is something we could all use right now. 

It’s great to see our brand purpose ‘always happy to help’ being applied to one of the most special days of the year – Father’s Day.  It’s a great demonstration of the brand helping to find a gift that will go to good use, with a bit of insightful fun & charm to boot,” says Jonathan Waecker, Chief Customer Officer at The Warehouse Group. 

Shane Bradnick, TBWANZ Chief Creative Officer, added “We’re enjoying creating the unique comedy of this second ad in the Noel’s campaign. The resolve being a fresh take on Father’s Day you don’t see coming. 

“We love our kids loud voices, but now more than ever we also love a good pair of noise cancelling headphones.”

The campaign will be rolling out across TV and digital.


Client: Noel Leeming
Agency: TBWANZ
Media Agency: OMG
Noel Leeming PO audience & customer attraction: Rebecca Cheah 
Noel Leeming Brand marketing audience & customer attraction: Lou Devine
Production Company: Tutu Films
Director: Robin Walters
Producer: Bex Richardson
DOP: Darryl Ward
Offline: Ben Chesters
Colourist: Dave Gibson
Online: Blair Walker
Sound Design & Mix: Liquid Studios 

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