News
MediaWorks and Auckland Transport unveil first ever commercial train wrap for One NZ
The latest iteration of One NZ’s brand launch, which also includes a full takeover of Britomart, extends across three carriages of an AT train.
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News
BNZ brings ‘Let’s find a way’ platform to world of home lending
Bank of NZ’s new campaign via Colenso BBDO is reassuring homeowners that BNZ has the home loan expertise you’re after.
News
The plot thickens in Powerball’s latest Imagine instalment via DDB Aotearoa
Lotto NZ and DDB Aotearoa have this week launched the 6th instalment in the celebrated Imagine Powerball campaign, titled House Hunt.
News
Vogel’s: The bread we do more for via DDB Group Aotearoa and Goodman Fielder
Goodman Fielder and DDB Group Aotearoa’s new campaign puts Vogel’s in the spotlight.
News
Adidas launches new global campaign via Augusto
In a new initiative called ‘Move For The Planet’, adidas will donate 1 Euro for every 10 minutes of movement between 1-12 June.
News
Go Media network ‘hits the ton’ puts on a party and wins back Wellington gateway
Go Media has entered into an agreement to acquire 12 digital locations in Christchurch.
News
Salesforce Connections 2023 conference wraps up in Chicago
Industry professionals, Salesforce employees, and clients from around the world gathered to talk martech at Connections 2023. Ayla Miller reports.
News
Kargo brings innovative video advertising products to NZ
Kargo, an Adtech leader in attention-based advertising solutions and services is expanding its video advertising capabilities in NZ.
Opinion
Robots, pets and peanuts: What’s the future of retail marketing?
The robots have landed, the planet is burning, and nobody has any cash – a wrap up of NZ Marketing’s Future of Retail Marketing Conference 2023.
News
NZME secures Rugby World Cup 2023 broadcast rights
NZME has announced its acquisition of audio broadcasting rights for Rugby World Cup 2023 as the much anticipated event draws closer.
News
Special Wellington wins Family Planning account
Following a competitive pitch, Family Planning has entrusted the Special Wellington team to conduct a historical brand review.
News
Pak’nSave and FCB use Stick-tech to help NZ save money and slash food waste
PAK’nSAVE and FCB have teamed up to empower individuals in becoming more resourceful and reducing waste through the innovative Savey Mealmaker.
News
Cantabrian recognised with PRINZ Life membership
Felicity Price ONZM has been made a Life Member of PRINZ for her services to the profession over more than three decades.
Movings & Shakings
Pure SEO appoints Amanda Middeldorp as Marketing Manager
Pure SEO has appointed Amanda Middeldorp as Marketing Manager, effective from the 1st of May. She will work directly with the CEO, Richard Conway.
News
Go Media to appear on Christchurch Edition of Monopoly
Monopoly is about to launch a Christchurch edition and Go Media will appear as an Advertising Campaign square and through the community chest card.
News
DDB Group Aotearoa amplifies social offering
DDB Group Aotearoa has announced the launch of DDB Group Social, a unified team composed of social specialists from its four agencies.
News
ANZ & TBWA/NZ ask the big question plaguing Kiwi homeowners
ANZ and TBWA\NZ have launched a new home loan proposition and a campaign to answer the question of – Should I Stay, or Should I Go?
News
Mahi Tahi launches campaign encouraging people to return home for Matariki
Mahi Tahi is collaborating once again with NZer of the Year Rangi Matamua who crafted the theme and messaging for this year’s Matariki campaign.
Movings & Shakings
NSPR expands team with former radio producer and talent manager
Tom McKenzie, a former producer at Today FM, and skilled talent manager Josie Rainer have joined PR, talent management and communications team, NSPR.
Movings & Shakings
Flying Fish adds two new comedy directors to roster
Flying Fish has recently expanded its talented roster to include two accomplished comedy directors – Jesse James McElroy and Sam Kristofski.
News
HYPER switches on programmatic trading with Hivestack
HYPER has announced a new partnership with Hivestack, a leading independent programmatic digital out of home ad tech company.
News
Special NZ shortlisted in Cannes Titanium Lions for Partners Life ‘Last Performance’
Cannes Lions most prestigious award, the Dan Wieden Titanium Lions, has released the shortlist for 2023, with Special NZ scoring a spot on the list.
News
New purpose driven social media app launches in NZ
WeAre8, a new purpose driven social media platform, is now available in Aotearoa New Zealand following successful launches in the UK and Australia.
Partner articles
Creating an integrated partnership campaign fit for a King
We catch up with GM of Blacksand Partnerships Aaron Dawson to find out what went into creating the integrated partnership campaign, ‘Like A King’.
News
Point Media finds its Momentum
Independent Auckland media agency, Point Media, is rebranding to Momentum.
Movings & Shakings
Nielsen NZ appoints Amanda Lane as new Media Measurement Director
Amanda Lane has joined Nielsen’s New Zealand Commercial Team as Director of Media Measurement.
News
Special works with The Glue Society to kick up a stink for Better Packaging Co.
To mark World Environment Day, Better Packaging Co. have plopped a four-meter-high poo made of plastic pollution on Sydney’s iconic Bondi Beach.
Campaigns
Lumo and Metservice partnership harnesses the weather
LUMO Digital Outdoor and MetService have partnered up to offer brands weather signals to determine creative and ad-serving decisions for DOOH.
News
AA Pet Insurance and Quantum Jump ask ‘What’s in a name?’
AA Pet Insurance, in collaboration with Quantum Jump, is exploring the age-old question famously posed by Shakespeare: ‘What’s in a name?’
News
Speight’s and DDB Group Aotearoa toast mateship with new campaign
DDB Aotearoa has unveiled its newest installment of the Good on Ya Mate initiative: ‘The Speech’ for Speight’s in a celebration of modern mateship.