Amanda Lane has joined Nielsen’s New Zealand Commercial Team as Director of Media Measurement.
Lane has more than 25 years’ experience with both qualitative and quantitative research across brand, service, and consumer sentiment, as well as technical product development experience, and will work closely with New Zealand’s media players, particularly broadcasters, to deliver better outcomes for both them and the industry as a whole.
Executive Director of Nielsen NZ, Tony Boyte, says: “With management and hands-on experience, across a range of verticals, Amanda is a research and insights expert who has spent a number of years working with leading brands, including Procter & Gamble, Lion Breweries and most recently Stuff. Amanda share’s Nielsen’s drive to further strengthen our commercial offerings and relationships with our clients and we’re thrilled to welcome her.”
Lane adds: “Nielsen consistently provides a range and depth of solutions for the media industry, and their technical expertise is of the highest calibre. I’m excited to utilise these solutions to help fuel growth and meaningful outcomes for clients.”
Monique Perry, Managing Director of Nielsen Pacific says: “The appointment of Amanda shows our commitment to the industry and that we’re here to support them more broadly. We’re looking forward to our clients benefiting from Amanda’s extensive research experience and her track record of customer satisfaction.”
