Independent Auckland media agency, Point Media, is rebranding to Momentum.
Founded over six years ago by Natalia Taylor, well-known for her agency, Facebook and Google tenures, Point Media is rebranding to reflect its growth from a digital specialist to a full-service media agency.
The agency prides itself on delivering results through innovation and doing more than the job – qualities that made them question the relevancy of the Point Media brand.
“Natalia Taylor explains: “”As the media landscape rapidly changes, we recognise the need to evolve and adapt. Our agency has become increasingly channel-agnostic, and we’ve grown alongside our clients to provide exceptional support in strategy, planning, and buying,” says Taylor.
With a growing team of specialists, Momentum offers the best of both worlds. Full-service media and a specialist digital performance team encompassing programmatic trading, SEM and social.
Data now plays a pivotal role in media execution and attributing it to real business outcomes, it was important for the agency to choose a name that reflects their ability to drive scalable and sustainable growth.
According to Taylor, the Momentum name embodies these qualities and their commitment
to helping businesses achieve their full potential.
“Clients love our ability to combine media, creativity, and technology to exploit the sweet spots and gaps in their sales funnel, making every dollar go further. We believe Momentum embraces qualities to help businesses go beyond what they thought possible,” says Taylor.