The Year in Review: Charlotte Findlay

  • Year in Review brought to you by Marsden Inch
  • December 10, 2012
  • StopPress Team
The Year in Review: Charlotte Findlay

It's been a rough ride, and with the whiff of restructure in the air, there will undoubtedly be a bit more roughness to come. But Telecom has steadied the ship in 2012 and, with Jason Paris at the helm and a resurgent Saatchi & Saatchi helping to create one of the best campaigns of the year, it is starting to get back on the goodfoot from a brand and storytelling point of view. Head of brand and insights Charlotte Findlay takes the stage. 

1) Favourite campaign that isn’t yours 'n Save Stick Man. A great advertising property that continues to deliver wit and hard out retail at the same time. And Lindauer. Intoxicatingly good music. 

 2) Favourite campaign that is yours and Boris. 

3) Least favourite campaign

All the banks. 'We live in your world'. Do you really? Feels like a lot of cash is being spent on life-philosophising across all the banks, rather than on new services, web and app improvements etc (the Westpac Queen St branch refit is pretty cool, though). 

4) Best brand Brave move to rebrand, forecourt concierges, huge employee engagement, ‘good in the hood’ initiatives.

5) Best stoush 5 vs Samsung Galaxy S3. How inspired of Samsung to use the iconic Apple queue for its own ends.

6) Heroes

Gus Roberts & Corey Chalmers at Saatchi & Saatchi. Thanks for making Telecom’s ads New Zealand's most popular.

7) Villains

Refer banks above. 

8) Most memorable marketing moment death campaigns continuing to do some of the best storytelling, bordering on mini-dramas, like Ghost Chips and Donna Time. 

9) A few predictions for 2013

Data-driven marketing being less of a talkfest and more of a reality. Everyone’s been talking about this being the central plank of their marketing plans, but in 2013, it feels like this will become more of a reality for marketing departments, including ours.

More in-house creative shops being set up/utilised.

Smartphones as the preeminent tool in the majority of New Zealanders' lives. Secure contactless payments via smartphones will also become more common as trials such as ours with Westpac and Auckland Transport come to fruition. In fact, we hope our joint venture mobile wallet technology will be available towards the end of 2013.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Amber Coulter

  • Year in Review
  • January 18, 2019
  • Amber Coulter
Year in Review: Amber Coulter

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Amber Coulter, partner at TRA, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit