Tasti turns up the volume with Contagion as new 80th birthday suit unveiled

Tasti Products Ltd is celebrating 80 years of making bars and baking bits this year and to make sure it’s looking its best for the important milestone it has shouted itself a whole new brand wardrobe and appointed Contagion as its creative partner.

Tasti, which now has a new logo, website and packaging courtesy of Brother Design, has been firmly embedded in New Zealand baking history since 1932 and created one of the first muesli bars in the 70s, the Snak Log.



It is now one of the largest New Zealand-owned and operated food manufacturers and employs over 250 people at its Te Atatu Peninsula factory.

According to the website, the company could have kept going on like it was and letting people find out about Tasti products on their own. But it did some research and found that while there was plenty of love for the products, they hadn’t really heard of the ‘Tasti’ brand.

So we told them our story and how we started out in 1930’s New Zealand with two friends building a new business in the depression. We told them we were still completely New Zealand owned, we told them we make all our bars in our own factory in Auckland, we told them we are the largest manufacturer of muesli bars in NZ and we told them we even like to help out with the Kiwi and other conservation projects.

And everyone was surprised. They couldn’t understand why we hadn’t shared such a great story. So here we are, 80 years on with a brand new look and a mission to get out there and tell people what we’ve been up to. We think our new look says something about who we are – a group of Kiwis who use the best ingredients to get the best results. There’s not much to add and we think that’s a good thing.

“We are now very focused on growing our brand and building our share of voice,” says marketing director Adrian Cook. “Contagion are a natural fit with our business. They have vast experience and expertise in the traditional media space and are leaders in digital and social.”

Contagion partner Dean Taylor says Tasti is a quiet Kiwi icon and it’s very excited to have the opportunity to work with the team to “turn up the volume on their success story”.

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