Utilising location and audience, oOh!media has recently launched its newest premium street furniture site on Quay Street Auckland, set to become the most impactful Out of Home advertising spots in New Zealand.
The new ‘Quay Hub’ coincides with the recent launch of Commercial Bay and the near completion of the Auckland Transport Quay St enhancement project.
Connecting people to the city through ferries, buses, trains, and cruise liners, Quay Street is expected to have an eight-fold increase in foot traffic over the next ten years, making it a prime location for Out of Home advertising.
First to take advantage of the hot location is Spark NZ, who has committed to an exclusive long-term tenancy including both the static and digital advertising assets incorporated into the infrastructure.
Spark’s brand lead partner, Ally Young, says oOh!media’s Quay Hub site is the perfect media asset for Spark to acquire with a long-term lease.
“The location is situated in perfect proximity for incoming foot traffic to our new flagship Spark store in Commercial Bay, which is due to open its doors soon.
“We’re excited to see our campaigns come to life with the launch of Quay Hub.”
General manager for oOh!media New Zealand, Nick Vile, says the site’s proximity to the CBD and major transport centres, along with recent area developments, makes for a great contender as one of oOh!’s signature locations.
“From the get-go it will be one of our hero sites in a part of Auckland that is becoming the hub of our great city,” says Vile.
“With over 48 square meters of space for advertisers to work with and the ability to utilise digital assets, the options to engage this audience are endless.”