As oOh!media New Zealand takes Calibre to the streets, the company is offering one industry professional the chance to win a spot on a top marketing mini MBA course.
It’s an opportunity to develop marketing smarts at the same time the New Zealand Out of Home industry is getting smarter, with key suppliers across the sector uniting to provide a standardised approach to reach and frequency data, and delivering return on investment metrics for advertisers’ campaigns.
The winner will receive a spot on the next Mark Ritson mini MBA – a CPD-accredited online course that covers the same content and theories as the marketing core class taught in MBA programs at the top business schools, but in just 12 lessons.
oOh! New Zealand’s General Manager Nick Vile says he’s excited about the competition launch, as well as the ability for advertisers to use the Calibre tool.
“We’re expecting that plenty of people will jump in and enter the draw, and get the chance to learn from an industry legend.
“This is all about getting smarter – smarter as professionals, smarter as marketers, and smarter as an industry.
“In the Out of Home sector, we’re doing just that by working together to set a common standard with our joint ownership of Calibre, which is a crucial building block delivering great value and demonstrable ROI to brands.
“As life returns to normal and we see continued optimism, more companies are assessing their advertising needs in this new world. We’ll help them on that journey with Calibre – which is endorsed by the Out of Home Media Association Aotearoa as the unified Out of Home audience measurement platform.”
The competition kicked off yesterday and runs for two weeks.
To enter, click here.