Countdown and M&C Saatchi present Value you can Count on

The start of the school year means extra expenses for families, and with the uncertainties surrounding Covid, these pressures are being felt more than ever. 

With this in mind, Countdown is helping families stretch their precious budgets further by demonstrating the many ways the supermarket offers value for money. 

In their latest spot with M&C Saatchi, a Countdown trolley comes to life, leading a shopper to where all of the best value is to be found.

M&C Saatchi Executive Creative Director, Paul Hankinson, says: “A Countdown trolley is where all of Countdown’s value drivers come together in real life – so it’s only fitting that it should be where they come together when telling a story about it. And to add a bit of fun and theatre to that story, we gave the trolley a sense of mischief and mind of its own.”

Brid Drohan-Stewart, Head of Brand and Acting GM Marketing at Countdown, says: “Now more than ever, Kiwis are looking for value when they shop. Value you can count on is a critical driver for us as a supermarket, essential for our customers to see in our stores, and we hope this campaign helps make it even easier for our customers to get the most out of their shopping budgets.”


M&C Saatchi

Creative Partner – Tom McFarlane

Executive Creative Director – Paul Hankinson

Head of Art – Gerhard Myburgh

Senior Art Director – Christiaan van Noppen

Producer – Liz Rosby / Sarah Hobden

Planning Director – Emma Fern

Group Account Director – Carly Pratt

Senior Account Director – Genevieve Slater


Acting GM Brand – Brid Drohan-Stewart

Senior Marketing Manager – Travis Tompsett

Senior Marketing Manager – Vanessa Berry

Assistant Marketing Manager – Mikayla Corbett

Marketing Manager – Ben Morris

Assistant Marketing Manager – Patrick Lough


Film co:  Exit

Director:  Felicity Morgan- Rhind

Film Producer:  Declan Cahill 

Audio:  Liquid (Craig Matuschka)

Music:  Liquid (Peter van de Fluit)

DOP: Richard Harling

Post:  Creature 

Grade:  Pete Ritchie 


Group Business Director – Suzie Thompson

Channel Strategist – Amy Greene

Business Director – Kat Chin

Business Manager – Lauren Dean

Digital Manager – Kate Hopkinson

Senior Business Executive – Tayla Wright

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