Luke Farmer to depart dentsu

September will be Luke Farmer’s last month at dentsu New Zealand. The Managing Partner announced his imminent departure after almost a decade with the agency.

Making the announcement on social media, Farmer says: “In 2012 I was brought on by Daniel Barnes and Paul Catmur to Barnes, Catmur and Friends to help shape this small indie agency. Since then I’ve had the privilege to help grow the business and build its reputation as a top independent agency with a #1 in APAC and #3 in the world, on the APAC Effie Awards rankings. Off the back of this success we were acquired by dentsu in 2016, becoming BC&F Dentsu, then earlier this year changing to dentsu.” 

It was at this point he felt like a new challenge was needed. StopPress reached out to Farmer for further details, for which there is not much more to share other than “new challenge required, that’s all”.

“It’s with a heavy heart I leave friends, colleagues, clients and a business that myself and an amazing team of good folk helped build. Whilst we grew in size we still made a heap of meaningful, distinctive work all while having a bunch of solid times together. 

“I wish the team at dentsu all the best and are excited to see the business succeed long into the future. I had actually hoped the last month would be filled with lunches however it was not to be,” he went on to say.

During his time at the agency, Farmer has worked on campaigns for clients such as Tegel, Meridian and Southern Cross.

Dentsu has lost a number of senior staff in recent months, including Claire Bradbourne to Special Group.


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