Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
July was a mixed month for advertising, with no clear winner of the Colmar Brunton Ad Impact Award.
June was an amazing month for advertising and picking a winner was extremely difficult. However, there can only be one winner of the Colmar Brunton Ad Impact Award and this month it goes to Milo with their new TVC ‘Classic NZ Taste’.
The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.
With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown’s own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.
March was another great month for advertising, with a wide range of amazing creatives on show. There can only be one winner of the Colmar Brunton Ad Impact Award and this month that went to Trade Me with their new advertisement ’20 years young’.
Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.
November saw another great selection of new adverts but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it is New World with ‘Enjoy Better’.
October was a wonderful month for advertising, but there can only be one winner of the Colmar Brunton Ad Impact Award. For October it went to Kiwi Bacon with their ad ‘Kiwi Bacon – 100% New Zealand Free Farmed.’
With summer on the way, September showed us a whole hoard of new campaigns being launched. While there was plenty to choose from, it VTNZ with was its ‘Road Commander gets a WoF’ TVC by FCB that picked up the Colmar Brunton Ad Impact Award.
With a change of season upon us, August saw a new range of TVCs being tested. While there were plenty on show, it was My Food Bag with its ‘Dinner Makes Families’ TVC by Saatchi & Saatchi that picked up the Colmar Brunton Ad Impact Award.
June was another month full of great ads, but it was Pak’n Save that topped the ranks to win Colmar Brunton’s Ad Impact Award.
Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton’s Ad Impact Award.
Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact award.
March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it’s Cadbury with its latest ‘There’s a glass and a half in everyone’.
It’s a new year and February’s selection of new brand ads has set the standard high for 2018. There can only be one winner and this month, it’s the New Zealand Lotteries Commission with ‘Armoured Truck’.
The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone’s ‘Hello’ campaign came out on top.
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
Whittaker’s star-studded ‘Destinations’ ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.
Like Emirates Team New Zealand’s triumphant win in Bermuda last month, Pak’nSave’s America’s Cup celebration pips Samsung to take home the gold.
With Mother’s Day falling last month, it’s no surprise the public chose Air New Zealand’s ‘Happy Mother’s Day’ as the winner of the Colmar Brunton May Ad Impact Award.
Colmar Brunton has announced the brand ads that had the most impact in April and while there’s usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.
By confronting the problematic use of the earth’s resources and offering a solution, Z Energy has taken home Colmar Brunton’s March Ad Impact Award for the second year in a row with ‘We can do better’.