Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
Whittaker’s star-studded ‘Destinations’ ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.
Like Emirates Team New Zealand’s triumphant win in Bermuda last month, Pak’nSave’s America’s Cup celebration pips Samsung to take home the gold.
With Mother’s Day falling last month, it’s no surprise the public chose Air New Zealand’s ‘Happy Mother’s Day’ as the winner of the Colmar Brunton May Ad Impact Award.
Colmar Brunton has announced the brand ads that had the most impact in April and while there’s usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.
By confronting the problematic use of the earth’s resources and offering a solution, Z Energy has taken home Colmar Brunton’s March Ad Impact Award for the second year in a row with ‘We can do better’.
Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald’s ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.
Following public assessment of last month’s ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its ‘Love’ video.
As the new year kicks off, we revisit 2016 one last time to congratulate The Warehouse for its November 2016 Ad Impact Award win for ‘Get that Christmas Feeling’.
My Food Bag’s ‘Delivering bags of goodness’ campaign came out on top in the latest round of Colmar Brunton’s Ad Impact Award, followed not far behind by Countdown’s ‘How good do savings feel?’ spot by Ogilvy.
September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.
2degrees has come out on top of Colmar Brunton’s August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
After picking up a coveted Black Pencil last year, Colenso BBDO has kept the bar high, picking up a rare White Pencil at the D&AD Impact Awards 2016.
AMI released a new renters insurance policy in July with a winning TVC by Colenso BBDO to match. The quirky animated spot has been named July’s Ad Impact Award Winner for its entertaining delivery of the policy.
Another month, another round of ads competing for the audience’s attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its ‘First Savers’ TVC.
Cute won audiences over last month to see Huggies take out the Colmar Brunton Ad Impact Award for May.
Speight’s made use of Kiwi’s unfinished projects to win the Colmar Brunton Ad Impact Award for April.
We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.
Briscoes’ ‘Xmas’ ad took out the top spot in Colmar Brunton’s overall Ad Impact award winners from 2015, successfully wooing audiences last year. Celebrating wins alongside the retailer are Vodafone and Dulux, which each nabbed a golden fist for the ‘most enjoyable’ and ‘most persuasive’ ads respectively.
The new Samsung S7 is set to be a success if the Samsung advertising is anything to go by, with ‘The next galaxy’ ad taking out the February Colmar Brunton Ad Impact award.
There are few things quite as inviting as the smell of freshly baked bread as you walk past a bakery. And while scent is not yet the easiest thing to incorporate into advertising, Bakers Delight’s ‘Labour of Love’ spot gave us a visual reminder of the freshly baked goodness available in their stores.
Old Mout Cider has nabbed a Colmar Brunton Ad Impact award for the month of December for its ‘not so sweet’ Hard Cider ad via Colenso BBDO, which the market research company says stood out from the noise of Christmas ads throughout the month.
The Briscoes Lady, known to her loved ones as Tammy Wells, has become something of an advertising legend, appearing as the face of the retailer for over 25 years. And despite spending so much time in front of the camera, it appears she hasn’t lost her touch, winning the latest round of Colmar Brunton’s Ad Impact Awards.