Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Michael Fox set up online shoe company ‘Shoes of Prey’ after leaving Google in April 2009. Like many others, he believed he had a compelling business idea: to sell customisable women’s shoes and do it entirely online. And to level out the playing field against all the major retailers, Fox crafted a way of creating huge online buzz.
If you’ve seen the recent Vodafone ads New, Mobile and Naked Broadband and wondered ‘that’s cool, but how the hell they’d do that?’, you’re probably not alone. And while it was a fairly simple goal for Colenso BBDO and Flying Fish director Wade Shotter to try and position the brand as cutting edge, this behind the scenes video shows that it certainly wasn’t a simple task creating the ads.
As someone who works on the strategic side of design, I’ve taken a keen interest in the rise of social media as a marketing tool. I’ve spent quite a bit of time reading up on other people’s experiences and on the various benefits they have had (or not). And for some, it would be useful to know when there will be regular conversations around a topic of interest to tune into. Just as with TV or radio, we should tune in at specific times when we know we will find relevant, interesting content.
With the Social Media Junction 2 conference line-up now confirmed for 16-17 November 2010 at SkyCity in Auckland, it’s timely to discuss one its key themes: content marketing strategies. And, more specifically, the difference between doing social media and doing it right, a topic conference keynote speaker Lee Odden will delve into.
Wammo, Pound & Mash returns this week with a look at the democratisation of creativity as a promotional tool. And some top billboard efforts from DDB for Spartacus.
With the launch of the #NewTwitter, it seems apt to speak about what the changes might mean for the social space in terms of PR.
I came across this discussion on Mumbrella about what PR agencies need to do to win awards at Cannes and why “adland is the home of awards-obsessed backslapping knob-jockeys”. And I thought it was quite interesting because I’m sad and have no life.
With more and more visitors to New Zealand researching online—and with the Rugby World Cup just around the corner—there is a big opportunity for increased business across a range of different sectors. So how do you move up the search chain and tap into that demand? First Rate’s Grant Osbourne offers a few digital tips for tourist operators and, by extension, other small business owners and marketers who are hoping to enhance their online presence.
Wammo, Pound & Mash delves into the dark, mysterious arts of selling sweet confections and refreshing beverages.
There may have been a few quiet drinks in the marcomms sector following this week’s Government announcement on alcohol law reform, which included advertising reform. But there was certainly no big party.
It was a night that had almost everything: surprisingly loud and seemingly dangerous explosions; a fair bit of rowdiness from the 2degrees/TBWA tables; a hilarious mad scientist poking fun at everyone; strange glowing beakers; an array of confusing acronyms; polite clapping; attentive listening; and prodigious amounts of inter-company sexy dancing as big names from big and small Kiwi companies got dolled up for last night’s TVNZ-NZ Marketing awards at the Langham Hotel in Auckland. And the general consensus was that the quality of the winning work was world-class and that the awards themselves just keep on improving.
As I’m sure you’re all aware, this week is SMEG Awareness Week. Social media expert guru (SMEG) numbers have been increasing in New Zealand in the last 12 months due to a combination of the tidal impacts on the Orinoco river and the recession. So here’s a handy field guide to help you spot them.
In this instalment of Michael Carney’s Marketing Week: In the supermarket, it’s all about the shopping list. And it’s being made before going inside. Sky TV releases its annual numbers. And gets back into internet TV. Kiwi bucket list shows we’re really pretty boring. The numerous business opportunities of the iPad explained. Networks squeeze through football broadcast loophole across the ditch.
In this edition of Michael Carney’s Marketing Week: How marketers in restricted categories can use social media and still meet their regulatory obligations The Consumer Guarantees Act gets a spruce up as it gets with the digital auction programme Google TV: another paradigm shift? The fibre optic cult: does the investment actually pay dividends? Digital goes legit at the Brainy Breakfast
I do a lot of those ‘standing up the front, waving my arms around with slide presentation’ things. People are generally quite nice and give you a little clap at the end and then you get cheese and wine. It’s all very pleasant. However, my sensibilities were a little bit shaken the other day when a well-meaning smug suit stood up at the end of my presentation, addressed the audience and said: “Everything Courtney said is just a suggestion. There’s no best way really.” How very post-modern. And undermining. Punk.
In this edition of Wammo Pound and Mash, Mr Pound chats about the work of Cindy Gallop, advertising genius turned charitable mistress, on www.makelovenotporn.com and www.ifwerantheworld.com.
In this collection of searing Michael Carney-created insights from Marketing Week: New Zealand media by the numbers Jericho crunches the email numbers and tells us when we should send them Too much discounting? Trade Me takes on Yellow (and Google) Social media and the jobseeker New revenue ideas for the small screen
PR is the new marketing and customer service is the new marketing and Paul The Octopus is the new marketing and purple is the new black (thanks to Justin Bieber). Fads, they come and go, but back when I was a young ‘un, we talked about something called the 4Ps.