Where next with first-party data and privacy?
Navigating privacy issues with first party data is a hot topic right now – IAB NZ’s Qassem Naim spoke to StopPress about what is key in this space.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Colenso BBDO’s “Adoptable” wins Gold Lion in Direct at Cannes
Colenso BBDO New Zealand’s powerful campaign to spotlight dog homelessness has continued its winning streak at the Cannes Lions Festival of Creativity.
Kiwi media unites to bring America’s Cup live to Aotearoa
Stuff Group and Warner Bros. Discovery have teamed up with Emirates Team New Zealand to bring the America’s Cup live to Kiwis – no matter where they are.
oOh!media’s data platform to allow Smart Reach for advertisers
Out of home media company oOh!media’s new platform aims to use data and consumer insights to change the way advertisers engage with their audiences.
Foodstuffs celebrates two brands in Kantar Reputation Index top 10
Kantar’s annual survey into Kiwi brand reputation sees Pak’nSave maintain its position as fairest in the land, as New World squeaks in tenth.
Takeaways, dim sum and poems: A report from World Out of Home in Hong Kong
CEO of Phantom Billstickers, Robin McDonnell, provides a wrap up of the World Out of Home Congress in Hong Kong, sharing his key takeaways.
Colenso BBDO’s AI campaign ‘Adoptable’ steals the spotlight at Cannes
Colenso BBDO’s campaign highlighting and aiming to combat dog homelessness has been awarded a Grand Prix in Outdoor at the annual Cannes Lion Festival.
Toyota takes top spot in Kantar Corporate Reputation Index, Air NZ drops to No. 3
Every year, the research company Kantar, with Wright Communications, releases the Kantar Corporate Reputation Index, where Toyota NZ has made the top spot.
JCDecaux completes year one of Toitū certification
JCDecaux New Zealand’s aim to be Net Carbon Zero by 2050 is well under way, with its first year of Toitū carbonreduce certification showing postive results.
Anthem’s work for aged care wins another award
Communications and marketing agency Anthem is celebrating another international award for its campaign for New Zealand’s aged care sector.
MediaWorks takes out annual UnLtd Dodgeball Tournament
Over 150 people across the Auckland advertising industry came together last week to duck, dive and dodge for good at the annual UnLtd: Dodgeball tournament.
Something Different to help businesses stand out
After 20 years working for global agencies, Kiwi Gareth O’Connor has created Something Different, a new venture which aims to make business strategies simple and easy to implement.
Interactive OOH campaign shows off Samsung’s AI features
A new campaign for Samsung is showing off the advanced AI features of the latest Galaxy S24 Ultra and S24+ smartphones.
NZ agencies recognised as Effie APAC finalists
Effie Asia Pacific has announced 121 finalists will vie for top honours in its annual Awards, with the winners revealed at a gala event on 13 September 2024.
University of Otago encourages students to heed migration call
Every year, thousands migrate down to Aotearoa New Zealand’s deep south – albatross, seals, great white sharks, students.
Radio Wānaka farewells stalwart, welcomes new host
Wānaka locals can expect a new start to their mornings as its local radio station farewells breakfast announcer, Mike Regal, and welcomes new host.
‘News-pee-per’ ad takes out top prize at Imprint Competition
By encouraging dogs to pee on its latest print ad, FCB Media has won New Zealand Media and Entertainment’s 2024 Imprint Competition.
NZ’s sheep prepare for baattle
To get ready for the new season of TV show House of the Dragon all must choose a side in the looming civil war – especially New Zealand’s 25 million sheep.
Stuff to launch new local paper for Waikato
A new free community newspaper for Waikato is aiming to extend Stuff’s reach across the region, bringing stories about local people right to the door.
North & South finds a new home with The Post
Current affairs title North & South has a new digital home on The Post, following a partnership with Stuff’s Masthead Publishing business.
Lumo renews partnership with Daktronics
Lumo is renewing its partnership with LED screen manufacturers Daktronics with the aim of introducing 10 new displays this year.
Back-to-back wins for Special NZ in London
Special PR has been named Global Creative Agency of the Year for the second year in a row, becoming the first agency to win back-to-back titles.
Global wins for Motion Sickness in London
The team Motion Sickness has returned from London with a couple of new additions to the agency’s rapidly swelling trophy cabinet.
A proud voice for wāhine Māori in tech
Go Media Director Andrea Rongonui is one of ten wāhine Māori chosen by Te Taumata Trust to spearhead a tech trade initiative with Europe and the UK.
NZ agencies shortlisted for global awards
VML Auckland’s work for men’s mental health and Colenso BBDO’s work for Medibank have seen them shortlisted in the global 2024 Gerety Awards.
Celebrating life’s special moments with AA Life Insurance
Knowing full well the insurance territory is a serious one, AA Life Insurance has changed tact for its new campaign by celebrating life’s special moments.
Stuff Group reaches 3.4 mil Kiwis every month
Stuff Group is taking out the prize for having the biggest digital and print audience in the country, with 3.4 million Kiwis every month using its products.
Vast Billboards partners with Hivestack
Vast Billboards has expanded its reach across New Zealand with a new billboard and strategic partnership with Hivestack by Perion.
Apple Award a “bucket list” moment for Kiwi developer
What started as a way to make life easier for him and his family has seen Devin Davies take out an Apple Design Award for his meal planner app Crouton.
TAB bets for success with brand refresh
TAB wants to introduce Kiwis to a racing and sporting wonderland and encourage them to get their “bet on”, launching a brand refresh with Special Group.
Two new clients in the Darkhorse stables
PR and social agency Darkhorse is celebrating two new clients wins after it adding makeup brand Sephora and major retailer Briscoes to its roster.
Go Media celebrates entrepreneurship in Monaco
Go Media directors Andrea Rongonui and Mike Gray are celebrating entrepreneurship at an invite only event in Monaco this week.
Rural insurer here, there and everywhere for Kiwis
Rural insurer FMG wants Kiwis to know it will always be with them, even throughout the ups and downs of rural life.
Shopping consciously made easy by Unilever and Foodstuffs NZ
Unilever and Foodstuffs New Zealand want to make it easier for Kiwis to shop consciously – by literally guiding shoppers to sustainable brands and products.
Behind the rise of Motion Sickness
Let’s take a look at the journey of Motion Sickness – founded in a Dunedin flat and now approaching its 10th year in business.
Sling & Stone now delivering for Domino’s Pizza
Sling & Stone is excited to be representing Domino’s Pizza in New Zealand and Australia, hoping to deliver work that is trend-forward and fast-paced – just like the popular pizza brand.