Good messages gone bad: Mould grows on food waste campaign
Love Food Haste Waste NZ’s new campaign quite literally “went bad” – growing mould to draw attention to New Zealand’s food waste problem.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Sky squeezes in more opportunities for brand ads
Brands have new ways to advertise to live sport audiences as Sky launches squeezeback ads during NRL and Super Rugby Pacific coverage.
Moogy’s story sheds light on children’s experiences of domestic violence
Ōtautahi-based creative agency TwoScoops’ new campaign uses Moogy’s story to symbolise the challenges faced by children who experience domestic violence.
Top Kiwi golfers take to the green to celebrate Johnnie Walker Blue Label
To celebrate its exclusive Blue Label whisky, Johnnie Walker invited New Zealand’s top amateur golfers to score an “elusive eagle”.
A ‘Good One’ for The Warehouse and Special
The Warehouse’s new health and beauty range, ‘Good One’, hopes to bring quality locally made skin care products to Kiwis, while giving back to a good cause at the same time.
Freedom, adventure and family bonds key to NZSki’s winter campaign
NZSki is redefining its three mountain brands, The Remarkables, Coronet Peak and Mt Hutt with a campaign that tells the stories of its winter guests.
Saatchi & Saatchi NZ and Pepperstone challenge traders in new campaign
Saatchi & Saatchi New Zealand and global forex broker Pepperstone want to shake traders out of their apathy with new campaign, ‘Don’t be fine with it’.
Adventurous cat’s voyage to South Korea inspires Kiwibank campaign
Special, OMD and Kiwibank are using real stories as inspiration to show how Kiwibank can help Kiwis be better off with their money.
New name for Stuff’s news bulletin represents its “evolution”
Anticipation is building as it gets closer and closer to the start of Stuff’s 6pm bulletin, especially as its new name and logo has just been revealed.
Stuff recognised for digital prowess at Voyager Awards
Stuff has been recognised as New Zealand’s best digital news site at the Voyager Media Awards, building on its position as the nation’s largest news site.
Beloved Arnott’s wins most trusted biscuit brand for the second year
Aotearoa has spoken on its favourite biscuits, with Reader’s Digest announcing Arnott’s as New Zealand’s Most Trusted Biscuit Brand for a second year.
NZME celebrates power of journalism at Voyager Awards
New Zealand Media and Entertainment is celebrating its haul at the 2024 Voyager Media Awards…
Meaningful Mahi: Inspiring a new generation of support workers
Kiwis living with disabilities are sharing their stories to inspire more young people to consider disability support work.
Popeyes Fried Chicken smashes global record for first day sales
Everyone wants to be first to try the new big thing, and according to Pitchblack and Hearts & Science, the new big thing is Popeyes Fried Chicken.
The combined power of radio and outdoor advertising – revealed
Radio and outdoor advertising are more efficient at reaching Kiwis than other channels, particularly when the two mediums are combined.
TRA: What do meaningful connections online look like?
Sharing their interests online is helping adults to feel better connected with their peers both virtually and in real-life.
Run Aotearoa’s Manaakitanga pencil celebrates indigenous creatives
Run Aotearoa have won a D&AD award for their Manaakitanga Pencil, in the graphic design self-promotion category.
Who will take out the top title in Auckland Adland?
Auckland Adland is preparing for battle. Next month, over 100 people from advertising agencies across the region will take to the court to see who reigns supreme in this year’s UnLtd: Dodgeball tournament.
Dying Reviews: the good, bad and ugly
A new thought-provoking campaign about death is aiming to improve the way Kiwis who are dying are treated.
Wahs for the win: One NZ Warriors name new Wendy’s burger
It’s not easy being cheesy, but One New Zealand Warriors players weren’t afraid to ham it up for the launch of Wendy’s new Warriors Baconator burger.
Special named #1 NZ Agency at One Show 2024
Every year international awards ceremony, The One Show, celebrates the best in the advertising and design business and this year it has crowned Special Group as New Zealand’s Agency of the Year.
Radio still going strong – 73% of Kiwis tune in weekly
Almost three-quarters of us turn on, tune in and bop out to our favourite station each week, according to the latest RBA Gfk Radio Ratings Survey.
Motion Sickness’ new design arm: The Design Office
Advertising agency Motion Sickness has launched a new design arm: The Motion Sickness Design Office, to bring the same creativity to the world of design.
Stuff continues true crime spree with podcast for subscribers
Stuff Group is launching The Lost Boy, its first paid subscriber podcast series, building on its true crime reputation that began with Black Hands.
Global award for Motat and Waxeye
The Museum of Transport and Technology’s immersive project produced by creative studio Waxeye, has won a global award at the Museums + Heritage Awards.
JCDecaux adds new Smartframe to Dominion Road
JCDecaux New Zealand’s latest addition to the Smartframe network has arrived on Auckland’s Dominion Road, one of the city’s busiest commuter routes.
Quantum Jump helps Metro Glass launch new website
Metro Glass, in partnership with Quantum Jump, have launched a brand-new website, marking their commitment to delivering customer centric experiences.
Anthem receives global award for Aged Care campaign
Anthem has received a Highly Commended award in the PR Week Global Awards for a campaign with the New Zealand Aged Care Association.
PHD and FCB’s quick turnaround for Pak’nSave
When the team at PHD spotted a vacant yellow wall in Auckland’s Karangahape Road, they…
ZM unveils new AI brand campaign, relaunches late show
ZM has launched a new “Play ZM” brand campaign, using AI creative technology, and announced a new host for the ZM Late Show.
Disruption, innovation and staying relevant: Teasers for thought leader’s upcoming NZ talk
Disruption is an inherently negative word, but to thought leader Peter Wilton, it is a business’ key to success and survival.
DDB Aotearoa named Agency for the Year for 2024
DDB Group Aotearoa has been named ‘Agency of the Year’ for 2024 at the global Caples Awards announced in the UK on May 16.
Travel insurance campaign aims to bring peace of mind
In its latest campaign, Southern Cross Travel Insurance wants to show customers it is there for them every step of the way when travelling.
Simon Barnett to rejoin More FM
MediaWorks has announced broadcaster Simon Barnett will be re-joining the MediaWorks whānau in early 2025, as a presenter on the Breakfast Club.
New partnership between Go Media and Canoe Racing NZ
Go Media and Canoe Racing NZ have announced a new partnership to increase participation and visibility in the sport of canoe racing.
Kiwis choose their top 10 TV ads
Aotearoa and Australia’s top 10 ads reveal key differences between the two countries, including that New Zealanders are more connected to familiar characters and what it means to be a Kiwi.