NZ’s sheep prepare for baattle

To get ready for the new season of TV show House of the Dragon all must choose a side in the looming civil war – especially New Zealand’s 25 million sheep.

As a dragon’s favourite snack, the sheep are in a precarious position, but DDB Aotearoa have come to the rescue, creating Baattlewear to keep them safe.

Season two of the Game of Thrones’ prequel launched on Sky’s SoHo and Neon on June 17 and the global HBO campaign encourages everyone to choose Team Green or Team Black.

Executive Creative Director DDB Aotearoa, Rory McKechnie says, “While cities like New York have
put banners on the Brooklyn Bridge and other prominent landmarks, we felt the obvious answer
here was putting armour on sheep.”

The lines have been drawn along a traditional sheep breed rivalry, with the Romneys of the north siding with Team Green and the southern Merinos aligning with Team Black.

Each suit of armour pays homage to both the characteristics of the factions in House of the Dragon, and the two breeds.

Animal safety experts and handlers were engaged alongside two well trained sheep – a Romney
called Kerry and a Merino named Sugar.

Working with production company Good Oil and production design agency Bootleg, the Sky campaign is spearheaded by a film, and will also roll out across out of home, social and experiential.

Fans of the series also had the chance to see the beautiful and intricately designed armour up close at Armageddon, which took place this past weekend in Auckland.

Dan Kelly, Chief Customer Officer for Sky, said that the team at Sky were loving being able to promote the series in a uniquely New Zealand way.

“Kerry and Sugar in Westerosi-styled armour are recognisably Kiwi, while also being true to the style of House of the Dragon. We hope the legions of fans across this country – and hopefully further around the world – will get behind this iconic Kiwi internecine conflict.”

McKechnie added: “Bringing the rivalry of the two sides to life through a distinctly New Zealand lens was an interesting challenge, but we think the sheep nailed it. Now we just need to get armour on the other 25.07 million of them!”

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