Author Vincent Heeringa

News
Drinnan strikes; readers groan
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For anyone unfortunate enough to be interviewed by the NZ Herald’s John Drinnan, the feeling will be depressingly familiar: our prompt and polite responses to an email query from him resulted in a selective, confusing and potentially damaging report in this morning’s NZ Herald.

In his weekly column …

News
Aussie mag sweet on Cadbury
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The Kiwi Marketing magazine was so nasty to those good people at Cadbury. And what’s with that messy eating style?

Why can’t we be more like the Australians — respectful, nice?

November issue

September issue

News
O’Sullivan to run Naked
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Media director Matt O’Sullivan has resigned from Carat to set up the New Zealand arm of Naked, the international media agency.

The well known media buyer and planner was at Carat for a massive nine weeks and previously held senior positions with Media Edge CIA.

His ‘director’ role commences …

News
Orcon seeks Iggy Pop tarts
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The man himself

Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.

The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from …

News
Economist mag launches pay wall
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The Economist has been readng NBR. Well, that’s how we’re interpreting it.

The 5000-year-old business title today announced it will try a new website pay wall from October 13. This from the HQ of the venerable rag:The existing pay wall, which allows non-subscribers to the magazine web …

News
Conde Nast closes icon
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Gourmet: toast

The recession claims another scalp, Gourmet magazine, an icon in magazine publishing.

Founded in 1941 Gourmet is to food what Vogue is to fashion.

Condé Nast is also closing Modern Bride, Elegant Bride and parenting magazine Cookie.

The closure of Gourmet, with the November edition, is in stark …

News
Media Counsel appoints Carat
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The Media Counsel, the agency which lost its PMAA accredition, has forgone an opportunity to appeal the decision.

It appointed another accredited agency Aegis (also known as Carat) to handle its bookings.

Media Counsel boss Glenda Wynyard (“street-fighting hori”) said yesterday:We have made the decision to forego accreditation with …

News
Peter Myles out – “bureacracy” wins
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Peter Myles, director of Omnicom Media Group, is to step down this week.

A leading figure in New Zealand media buying, Myles is a “victim of bureaucracy” according to former media boss Martin Gillman.

In 2007 Myles was appointed executive director of OMG (at times styled as Opera) a jointly …

News
Wynyard blasts critics, swears success
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Glenda Wynyard

Glenda Wynyard has come out firing, with all guns swinging and six cylinders blazing in response to the loss of PMAA accreditation for her media agency, The Media Counsel.

Mashed metaphors can’t quite capture the gutsy response from the flamboyant media buyer.

“I’m a fucking street-fighting …

News
Advertisers smell a rate behind TVNZ cut
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Advertisers and agencies smell a cost increase behind TVNZ’s bold move to cut agency commissions to 10 per cent by 2011.

TVNZ yesterday announced the results of a review into agency remuneration. The proposal to halve media commissions to 10 per cent, in January 2011, was met with swift …

News
Walden: TVNZ move gifts Aussies upper hand
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Andy Blood (L) and David Walden

TVNZ’s proposed cut to agency commissions will shift power and creative leadership to Australia, warns CAANZ president David Walden.

“We have for a long time punched above our weight in attracting top talent like Andy Blood, Nick Worthington, Toby Talbot and others. That …

News
Libraries: accessory to grand theft
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On bludger patrol

Doyen of the leftie literrati, Brian Edwards, has launched a surprising attack on that near-sacred liberal institution, the public library. In his blog yesterday, he writes:What pisses me off as an author is that for every person who buys your book, dozens of other bludgers get …

News
Fairfax faction wins boss’ fulsome scalp
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Big hair, bigger scalp

The bitterly divided Fairfax board has generated another casualty: the chairman.

Ron Walker was expected to stand for reelection at the forthcoming AGM. But in response to internal disputes which culminated in stinging public criticism from the John B Fairfax faction, Walker yesterday told the Sydney …

News
Gorgeous fruity number
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Fresh’n Fruity gets a rock’n’roll makeover in this totally cool ad by Colenso BBDO.

Dow Design did the graphic design and packaging. Lovely works, chaps.

News
Google: now we’ll fix yer crappy display ads
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Google has released  DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads.

Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces.

When was …

News
Top 100 hottest brands
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Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last …

News
Industry huddles to hatch TVNZ response
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A huddle of industry bodies met yesterday to discuss TVNZ’s provocative ‘review’ of its advertising commission structure.

Representatives from the Marketing Association, CAANZ and ANZA gathered together in Auckland to form a coordinated response to TVNZ.

While no TVNZ documents were tabled, StopPress understands CAANZ president David Walden relayed …

News
TiVo deal: it all depends on content
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The TiVo deal is a biggie for Telecom and TVNZ/Hybrid. But are the two big boys bullying customers into buying boxes for their own boon? We put some questions to Richard Betts, technology expert and Tone magazine contributor; and to Michael Carney, media supremo at The Media Counsel.

Why …

Awards/events
Little TED
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The much-attended, much-admired TED conferences in California have spawned a local baby: TEDx, to be held in Auckland October 1.

The youth-orientated event is being organised by Kiwi TED delegate , Richard Hollingum of The Department of Doing.

“As well as talks from eight extraordinary people there’ll be inspirational interludes …

News
Loving Touch
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Wednesday’s love-in for Samsung at Zambesi’s new Newmarket store, was indeed full of luvvies. StopPress felt right overdressed in a warm spring coat and woolly socks.

The affair was to welcome the arrival of  Samsung’s Ultra Touch phone and help raise funds for Youthline, through the auction …

News
System was a down
By

Dear Stop Pressers

This afternoon we had system down due to popular demand. Sorry, we’re expanding the memory on the 2756-Jxxx21 -Q multi-blade server-schmooo.

Promise it’ll be good next week.

Vincent Heeringa

Publisher