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It’s been a rollercoaster of televisual emotions recently after TVNZ delved into its archives to celebrate 50 years of Kiwi telly. And NZ On Screen has joined the nostalgic fray with a couple of new promos starring Outrageous Fortune’s Tammy Davis that aim to showcase the array of Kiwi television, film and music videos available ‘online’.
Adshel has continued its recent streak of outdoor innovations with the release of its new LED advertising display technology, which will feature on selected Adshel Create bus shelters. And Vodafone’s latest campaign to promote the joys of mobile internet is the first to put it to use.
Close your eyes for a moment and think about insolvency. What do you see? Financial despair and suffering? Complicated court proceedings? Defamatory anonymous comments on websites? Aggrieved creditors chasing dodgy shysters through the woods with pitchforks and flaming sticks? Or frolicking dolphins, leaping about playfully in the ocean?
Here’s a few visual treats to ease you back into the short working week, honour the birth of our Dear Queen and also prepare you for the start of the FIFA World Cup this weekend: to promote its coverage of the football fest ESPN’s agency Wieden & Kennedy, New York, commissioned a group of Capetown artists by the name of Am I Collective to paint 32 fairly outstanding murals of each of the countries participating in the tournament.
Ever since TV3’s Sunrise and ASB Business bit the dust back in April, the Mediaworks press releases about news and current affairs viewer numbers seem to have dried up. Not surprisingly, NZI Business and Breakfast have reaped the benefits after the departure of its main competition, but there’s also been some significant ratings increases for Te Karere and Q+A over the last year and ONE news has also held firm.
The newspapers were the real winners of the May edition of the Newspaper Advertising Bureau’s (NAB) Ad of the Month competition after Air New Zealand’s chief executive Rob Fyfe, with the help of its agency .99, decided to take his grievances with the Listener public by producing a video and running a few full page print ads. And it just kept getting better for the papers when the Listener decided to follow suit, continuing the stoush with a few full-pagers of its own.
Phase two of the Ministry of Health’s highly successful National Depression Initiative (NDI) has just kicked off and John Kirwan, much-loved former All Black, Japanese national rugby coach and straight talking past depression sufferer has returned as the frontman after his star turn in the first installment. But this time he’s starring in a new, more instructive and much more interactive, role.
The New Zealand Marketing Association has announced the launch of the Certificate of Marketing, a 16-week course “for professionals by professionals” that covers the full scope of marketing. And while such courses are common overseas, this is the first time a formal professional qualification that recognises and enhances the skills marketers have developed during their careers has been on offer in New Zealand.
The good ship Special Group continues to cut a swathe through adland and its most recent appointment has given it the drinks trolley: after a competitive pitch, the Kingsland-based AXIS hoggers have been appointed, effective immediately, to handle Lion Nathan’s suite of Diageo brands, which includes Smirnoff, Baileys, Guinness and Johnny Walker.
Mobile marketing company Run The Red, KHF Media and TVNZ are popping a few corks today after the interactive online drama Reservoir Hill it developed was awarded New Zealand’s first ever International Digital Emmy in Cannes, France.
The New Zealand Transport Agency was handed the Supreme Award at the 36th Annual Public Relations Institute of New Zealand (PRINZ) Awards, with Janette Wise and the NZTA team taking home top honours for their communications around the Tauranga Harbour Link, a campaign that spanned three years and relied on the public to champion its success.
An enticing potpourri of recent appointments for your people-watching/judging/slating pleasure.
Award hogging Aussie Rebecca Carrasco has been named as creative director at Publicis Mojo, Auckland, replacing Steve McKenzie.
The traditional car campaign in New Zealand tends to be focused on new models or retail prices. But Running with Scissors has taken a different approach with its new Mercedes-Benz brand campaign by showcasing the German carmaker’s impressive – and, in many cases, relatively unknown – legacy of invention.
With limited resources at their disposal, small businesses rarely have the opportunity to invest time into their marketing planning, despite the fact that marketing is an integral element of their businesses. And, with a nation made up of many small to medium enterprises (SMEs), opportunities for guidance, advice and dedicated time to spend on marketing planning is usually quite rare. So, to try and relieve some of this pressure, the Marketing Association has just launched the SME Marketing Assistance Programme.
A couple of weeks back it was all backslaps and bumpats at Saatchi & Saatchi after it won the Sanitarium account. But this week it’s back to what seems to have become a relatively normal state of flux for the agency after a couple more high-profile additions and subtractions.
The 36 Australasian judges have spoken. And what they’ve said relates to the Magazine Publishers Association (MPA) Magazine Awards and, particularly, the finalists.
As one Simon says goodbye, another says hello: Simon Lendrum has been appointed as the new managing director of JWT New Zealand, taking over from Simon Fitch, who has chosen to return home to Sydney after spending two and a half years in Auckland.
Ah, technology, you great saver of time, you great increaser of productivity/laziness and, if you believe the results of the second annual ‘Market Measures’ survey, you potentially great maker of money. But while the results seem to show that the Kiwi tech sector has laughed in the face of the recession (or at least sent it a few snarky emails and posted some anonymous comments about it on a blog), the boffins think many of these companies could be doing much better if they started taking a more strategic approach to marketing.
Whether it was the pseudoephedrine or that the eclectic audience of well over 200 marketing and advertising types was bigger than her Ad Show audience on TVNZ7, Hazel Phillips, mistress of ceremonies at Thursday evening’s Marketing Association talkfest on agency-client relationships, belied her claim that she is not a comedienne.
This week on Ads@6, the exquisitely uncomfortable guys at Fresh Up keep on delivering, Intanza offer a rather compelling reason to get the flu jab, the BNZ indulge in some blatant 80s-style heartstring tugging and Continental give us every girl’s worst nightmare. Plus, more Rhys Darby!
Colenso BBDO has picked up New Zealand’s only gongs at this year’s Clios, taking home a gold, silver and two bronzes at the awards in New York on May 26 and 27.
Its animated film Going West, produced for The New Zealand Book Council to promote books and …
SBS called – and they’re not happy. Late yesterday the Aussie broadcaster was still mulling over its options as whether to take legal action over TV3’s use of the line “Six billion stories and counting” – SBS’s own tagline – in its new TVC.
Earlier this week, TV3’s director …
Finally some good news for the beleaguered number crunchers at Telecom. Yahoo!Xtra, the online joint venture between Yahoo!7 Pty Ltd and Telecom New Zealand Ltd, has announced an after tax profit of $1.37 million for 2009.
The company says this reflects the growth of digital media over …
New Zealand Post’s Targeted Communications division has made three new appointments in the last month as it looks to grow its presence in the digital arena.
The posties see digital strategy playing an integral part in the future direction of the company, with initiatives on the horizon that will …
Colenso BBDO has welcomed strategic planner Steve Clark into the fold and announced the promotion of Levi Slavin from deputy creative director to plain old creative director.
Clark has been working in strategic planning at Mojo under Martin Yeoman. His move from Mojo to Colenso will see him working alongside …
This new TVC by Wieden + Kennedy Amsterdam for Nike’s ‘Write the Future’ campaign has only been around for a week or so, but it’s already closing in on nine million views on YouTube. And there’s a reason for that. And that reason is pure, unbridled awesomeness.
The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009.
Turns out you didn’t have to be there after all. Australian channel Nine is set to make techno history by offering the world’s first free-to-air 3D sports match with its screening of tonight’s State of Origin game. The multidimensional match up follows Foxtel becoming the first Australian …
A favourite of pirates, Carribeans and Dave down at the fishing club has received a brand overhaul to reconnect with its Kiwi roots.