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Ten Kiwi companies have been recognised for creativity and innovation in their campaigns in the sixth annual Fly Buys Marketing Awards, with New World Wellington taking home the supreme award, as well as awards for Customer Retention & Behaviour Change and the Best Use of Database for their Lifestyle Mailer.
Air New Zealand recently launched its new ‘Seats to Suit’ option for flights between New Zealand, Australia and the Pacific Islands, giving customers the opportunity to choose between four different ways of flying — Seat, Seat + Bag, The Works and Works Deluxe. And, in now fairly traditional Air New Zealand/.99 style, it’s created a quirky piece of promotional content to highlight the different options.
Loyalty New Zealand and Datam have flown the creative Wellington flag overseas, winning the hotly contested direct mail (DM) category in the Asia Pacific and Japan HP Digital Print Awards for the Fly Buys Points Summary mailing.
More proof, if any were needed, that New Zealand is still hitting it out of the park when it comes to creativity in advertising after the Adschool at Auckland’s Media Design School was named the fourth best (a very good position, as DDB’s Moro campaign shows) advertising school of the decade on account of the gongs its students have taken home in the first ten years of the YoungGuns Awards.
Is TV dying? Or is it just evolving? And what do the big changes mean for the important bits between the programming, the ads? Death, Taxes and TVCs, an event being organised by the generous folk from Pure Productions, will delve into this issue to find out what the future of television advertising in New Zealand holds. And while the inaugural event, which features a stellar speaking line-up, is an invite only occasion, StopPress has got five tickets to give away.
Get your read on with a host of entrancing tales about new RWC sponsorships, BIG moves, renaissance buses, the power of cinema, Pauline Hanton, photography, cool new campaigns, the Effies, online pre-research shopping tools, MINI art, sustainable business accolades, rock paper, the branding success of the Smokefree Rockquest and so much more.
There were plenty of celebrations when the team behind interactive online TVNZ drama Reservoir Hill won the country’s first ever International Digital Emmy in Cannes earlier this year. And there were a few more last week after mobile marketing company Run The Red and KHF Media took home the Telecommunications Users Association of New Zealand (TUANZ) Innovation Award for best mobile application of the year.
The marketing campaign for the Art of the Envelope awards was pretty sexy. And so are the first three monthly finalists, with Dave Rogers from Geon Group, Guy Needham from Les Mills and Antony Wilson, Iain MacMillan and Kate Murchison from DraftFCB all making the cut.
We’re big fans of heated debates here at StopPress and a heated debate kicked off yesterday after the Christchurch earthquake relief efforts of t-shirt company Mr Vintage were pegged by Ana Samways in her NZ Herald Sideswipe column as a cynical marketing ploy to try and make a quick buck from the disaster.
It received a fantastic response from StopPress readers when it went live and, not surprisingly, Special Group, Exposure and Salt Interactive’s ‘Living Office’ banner for Orcon has also found favour with the judges of the Interactive Advertising Bureau’s September Bolly Award.
M2M International, which falls under the Omnicom Media Group (OMG) umbrella, has confirmed its closure in New Zealand following the departure of several key clients in the past 12 months.
The New Zealand Marketing Association’s RSVP & Nexus Awards is the only awards programme dedicated to celebrating marketing that demands a reply, stimulates a conversation or prompts some deeper brand involvement that leads to a measurable-response. And marketers, agencies, consultancies and suppliers who have been involved in the development of a project or campaign that demonstrates brilliance in response-driven marketing are asked to prepare their entries so they can be recognised as leading the way in New Zealand marketing.
They’re the producer and director duo responsible for DairyNZ’s ‘Other Countries’, the NZBlood campaign, Fisher & Paykel’s ‘Lost My Sock’ and L&P ‘Tourism Paeroa’. And after doing the business with Automatic Films, Mike Oldershaw and Johnny Blick have decided to form their own production company called Waitemata Films.
Ogilvy has won the August edition of the NAB’s Newspaper Ad of the Month award for its Auckland Zoo press ad, which used a bit of heavenly humour to commemorate the one year anniversary of Kashin the elephant’s death.
The sixth biennial Market Research Effectiveness Awards were held at Auckland’s Hilton Hotel on Friday. And with not a pie chart, pocket protector or sellotaped pair of glasses in sight, the science boffins of the marketing world converged with their clients to prove just how effective good market research can be in driving business and marketing success.
TVNZ ‘s recently departed head of advertising sales Dave Walker has accepted a role as national sales manager with Prime Media Group in Australia, putting to bed a few rumours that ex-TVNZ and now MediaWorks chief executive Jason Paris had implemented some kind of dastardly scheme to poach the whole TVNZ staff after Walker, Sharon Daly and general manager of marketing Charlotte Findlay all departed in quick succession.
After clocking up 11 finalist nominations for the 2010 Best Design awards, the staff from Strategy design and advertising in Christchurch celebrated in the appropriate fashion on Friday night. But they didn’t expect to come back to such a mess on Monday.
Despite the ‘uncooperative’ economic conditions, entries for the Auckland round of the New Zealand Retailer’s Association Top Shop Awards were up 34 percent on the 2008 edition. And 123 of those entries have been chosen as finalists across eight different categories.
Liz Fraser, the head of MSN New Zealand, has been elected as the Interactive Advertising Bureau’s new chairperson, taking over from the outgoing chair Michael Gregg.
Indie agency Central Station is focusing more heavily on the often overlooked, large and potentially very lucrative realm of B2B marketing in New Zealand. And it’s set up a specialist arm and partnered with B2B boffin Mike Frederickson to do it.
YouTube vids are soooo passe. Interactive ‘pick a path’ YouTube vids, like the recent one from Hell Pizza, are all the rage. But this one from Tippex is one of the best efforts we’ve seen. And, as it offers you the opportunity to write something to make a hunter do anything to a bear (well, almost anything: it couldn’t handle lambast, operate on or tackle), it’s way more interactive than most.
Pull up an ear as we attempt to make all your marketing dreams come true with news of account wins, new hires, newish agencies, old departures, big rebrands, Taika Waititi, Air New Zealand, wallpaper, beer and giant balls.
The finalists have been announced for the 2010 Best Awards. And, from cool album covers to modern buildings, from striking packaging to branding and identity, it’s a who’s who and what’s what of New Zealand’s design scene.
It’s been a good couple of days for Colenso: it’s well and truly leading the pack with its EFFIE shortlistings and now BBDO has been named the YoungGuns Network of the Decade by YoungGuns International on account of the vast array of metal the network has won since the awards were founded ten years ago.
The Radio Bureau’s August ORCA winners have been announced and DDB has taken its second gong of the year, with Joe Hawkins and Dave Brady, who were were finalists in the 2009 Grande ORCAs for the National Foundation for the Deaf ads, getting the nod for their self-referential Lion Nathan – Stella Artois Légère campaign.
Pfala via Flickr
Stuff.co.nz dominated the digital categories at this year’s Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has “significantly outperformed the market” in terms of its display advertising revenue, “almost doubling” the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren’t quite so forthcoming.
Despite anecdotal evidence that suggests all banks are sneaky, recent actual research from the June 2010 Roy Morgan New Zealand Banking Customer Satisfaction Survey has revealed positive shifts in the overall satisfaction levels for most of the major banks, with TSB retaining its position at the top of the satisfaction pile, but Kiwibank is on its tail.
Pacific Magazines’ slogan is “we create magazines people love”. But APN News & Media will soon be creating at least three of the core titles those people love, after New Zealand Magazines acquired the licence to publish the weeklies New Idea and That’s Life, and the monthly Girlfriend.
Another edition of Movings/Shakings hits the shelves, and this time there are a few big names in the mix.
Some wine is good. Some art is also good. So why not combine forces for a new wine, thought a wine company and an artist. The result was the seemingly socialist booze that goes by the name of The People’s Wine. And we’ve got heaps of it, in two different colours, to give away.