Brave New World scoops pool at Fly Buys marketing awards

Ten Kiwi companies have been recognised for creativity and innovation in their campaigns in the sixth annual Fly Buys Marketing Awards, with New World Wellington taking home the supreme award, as well as awards for Customer Retention & Behaviour Change and the Best Use of Database for their Lifestyle Mailer.

The judges, led by Rob Limb from RAPP/Tribal, praised New World Wellington for their thoughtful, innovative, entrepreneurial yet also analytical approach and said the Lifestyle Mailer exhibited extraordinary targeting, “achieving things with mail that are usually only driven in email”.

Past supreme winners of the awards include Liquorland, United Travel, Visique, New World Auckland and New World Wellington.

Angela Butler, marketing manager at Liquorland, picked up a special award for The Fly Buys Marketer of the Year at last night’s dinner at the Heritage Auckland, which was attended by more than 100 guests from the 53 Fly Buys partners and their respective marketing teams and agencies, along with Loyalty New Zealand staff and representatives from the Marketing Association.

Loyalty New Zealand undertakes around thirty marketing campaigns each month, utilising customer insights and targeting techniques for the partners in the Fly Buys programme.

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