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Christchurch ad agency Harvey Cameron opened the doors of its new Merivale office last year, having—rather fortuitously, it turns out—moved away from its office in the CBD. And this is what managing director Neil Cameron had to say about the events of 22 February.
The radio, design, digital, creative innovation and integrated finalists for AWARD have been announced, with Clemenger BBDO, Colenso, DDB, Saatchi & Saatchi, TBWA\, Publicis Mojo, Rapp/Tribal, AIM Proximity and Special Group all making the cut. But coming out on top for the Kiwis in terms of overall finalist nods are DraftFCB, DDB NZ and Special Group. The awards will be handed out on Friday.
All the regulars are accounted for in this edition of Ads@6, with an array of cars, food, banks, electronics and home/DIY on offer. But it’s the battle of the male deodorants that sticks out, with the rather entertaining ‘Premature Perspiration’ spot for Lynx going head to head with the new and quite powerful All Black-laden Rexona ad. Be still our beating hearts.
Much sympathy and concern to our friends and colleagues in Christchurch. Your loss is ours. And let us know about how you and your workplaces are affected. We’re keen to hear and help. Just add your news and messages of support to the comment thread. And if you’re looking for someone or have info to share, check out Google’s people finder.
… Sunday announces its replacement for Cameron Bennett; Carlos Savage takes up a new gig in Australia; International Rescue announces a few new additions, including a Kiwi artist whose work made it into Luerzers Archive; another new face arrives at the TVNZ marketing department; Pacific Micromarketing welcomes another team member; and WaikatoLink secure the services of two upstanding gentlemen.
They say good things take time, and when it comes to Fairtrade awareness in New Zealand, it looks as if its time has well and truly arrived. In an announcement made by Fair Trade Australia and New Zealand (Fairtrade ANZ), the sale of Fairtrade products have increased by more than 100 percent in just 12 months to $36.6 million in 2010.
Tapping into the love humans obviously have for digital/robotic dogs, Seymour is now the face of the Ministry for Culture and Heritage’s Going Digital campaign, with Designworks’ animated canine setting out on a mission to let New Zealanders know the country is switching off its analogue broadcast system and moving to digital broadcasting between September 2012 and November 2013.
Just Juice is celebrating 30 years of Kiwi summers by dishing out a range of “sweet classic prizes” to anyone who enters their barcode online. And it’s drumming up interest in the promotion with a gloriously incongruous TVC from Colenso BBDO that shows some overly enthusiastic old folk engaging in their favourite summer activities—and all in horrible slow motion.
Tui and Saatchi & Saatchi took viewers on a legendary golfing journey during the mad beer advertising rush in the lead up to Christmas. And it’s followed that TVC up with its next ‘Brewing Legends’ effort, a branded Facebook app that allows users to select a combination of friends and 2500 random activities to create their own legendary session.
In an effort to capture a slice of the growing demand for online print services from smaller entities and freelance publishers and designers, Auckland based Soar Print is introducing an innovative new web-based full-colour service called PDF2PRINT, which claims to provide an easier, faster and cheaper solution for customers wanting full colour print jobs.
RSVPs for the APN Outdoor Summer Party have closed and almost 400 industry folk have registered to attend the Friends in High Places soiree next Thursday. However, in shameless advertising fashion, sales director Kent Harrison has taken advantage of the remaining demand and opened his own unofficial RSVP list. So …
Breaking up is never easy, but for virtual sports portal Jimungo, it’s hoping there’s plenty more sponsorship fish in the sea. The website, allowing players to pit themselves against mates, work colleagues and strangers, by virtually picking sporting winners, is fresh out of a partnership with the NZ Rugby Union (NZRU)—a relationship that lasted ten fruitful years.
Following the scholarship announcement made by Derek Handley in November at the annual Marketing Association industry forum, applications for The Hyperfactory-Handley Marketing Scholarship are being accepted from now until 4 April 2011. And, after plenty of interest was shown in the opportunity from those over 35, the age restriction on applicants has been removed.
Omnicom-owned Fleishman-Hillard has jumped into bed with Omnicom-owned ELEVEN\PR in an effort to expand its extensive global and Asia Pacific footprint to New Zealand, while “broadening both firms’ areas of expertise and geographic reach”.
DDB head of copy Paul Hankinson has been named creative director at .99 following the resignation of deputy creative director Craig Pethybridge in November last year.
It’s good news for broadcasters, couch sellers and pizza delivery folk, but it’s bad news for obesity campaigners: the latest research from newly established industry body ThinkTV has shown New Zealanders spent more time than ever watching television in 2010, with the average square-eyed Kiwi tuning in for three hours and 22 minutes every day, 20 percent more than in 2007.
The golf course is calling and Richard Fenner, the co-founder of Spark PHD, has answered, resigning from his role as joint chief executive of The Spark Group, which was established in 2000 and encompasses media agency Spark PHD, Spark PR & Activate and digital specialists, PHDiQ.
The print industry is, to a large extent, patting itself on the back for weathering the storm over the past few years. And there’s some more back-patting ahead, with entries now open for the MPA’s Magazine Awards and a few new categories for the organisers to crow about.
IAB New Zealand’s Bolly Awards are all about showcasing and recognising great online creative and Aveeno, Metservice, Plunket, Orcon and House of Travel all popped a few Bollinger corks after claiming victory (or a ‘special mention’) in 2010. And, to help keep the local creative juices flowing, IABNZ has decided to open its doors to entries created overseas that have featured on New Zealand websites.
APN emerges as the winner in the latest newspaper readership numbers, continuing to defy world trends in daily rags and thumbing its nose at nearest rival Fairfax Media.
Earth Hour is set to take place on 26 March. And, after 2008’s TVC was viewed 1.3 million times on YouTube, it’s launched a new global commercial for the 2011 edition in an effort to increase awareness and get people to take action ‘beyond the hour’.
December and January results for the Radio Bureau’s ORCA winners have meshed into one with Jonathan McMahon & Lisa Fedyszyn from DDB Auckland taking the winning honours for their McDonalds ‘Signs You Love Caramel’ ad. And sticking with fast food ads, Graeme Clarke & Sam Dickson from Colenso BBDO were awarded a close Merit for their Burger King ads ‘The Boss’ and ‘The Wifey’.
Cadbury’s Share the Joy movement has so far included a Make Me Laugh gameshow, a giant snowglobe, clap-activated Christmas lights and a giant sprinkler that stopped in at summer hotspots and cooled Kiwis off. Now it has taken a slightly more traditional turn, with an acoustically-led and beautifully shot montage that aims to show what joy sound likes to Kiwis. And from spokey dokes to bombs off the bridge to laughing kids to leather on willow, there’s certainly a solid collection of summer nostalgia on display.
Back in the 1960s, a clever chap by the name of Tom Robinson created an organic fertiliser, a range of plant and mineral based home products, therapeutics, garden care and pet care and started selling it under the Earthwise name. Up until very recently, however, the Earthwise Home range, which …
The next load of AWARD finalists have been released, with DraftFCB’s print campaign for Man vs Wild finding plenty of favour with the judges, and Colenso BBDO, DDB, Clemenger BBDO and JWT rounding out the Kiwi successes.
In this edition of Ads@6, Raid joins Countdown’s Summer Series; Unitec uses real human students to promote their courses ; Audi shows us how much paper is used to make a luxury car; the IHC ad warms the cockles; the old/new Super 15 ad hits screens again; Telecom switches on the lights for its broadband push; and Godfreys, Harvey Norman, Norman Ross and Noel Leeming continue their long standing shouting match.
Five years ago the incidence rate of breast cancer in New Zealand was one in ten. Now it’s one on nine. And, with New Zealand laying claim to one of the highest rates of breast cancer in the world, there is an urgent need to find a cure, something the Breast Cancer Cure Research Trust (BCCRT) hopes to achieve by 2018. But to reach that goal it needs some financial assistance, and Spark PHD, PHDiQ, Spark Activate and Saatchi & Saatchi have decided to take on the annual Round Taupo Relay in an effort to raise funds.
Following a fairly good showing from the Kiwi agencies in the last batch of AWARD finalists, only Colenso BBDO, DDB, TBWA\, Clemenger BBDO and Tourism New Zealand made the cut in the film and video categories. Behold the finalists.
In these modern times, where wonderous technology lets you communicate with people all around the world and tell e-friends exactly what you had for lunch, the physical presence of other humans is basically becoming an annoyance. But we still need to communicate with our friends and loved ones from time to time, and if you’re going to do it over the internet, you might as well do it in style with Logitech’s range of HD webcams *salesman’s teeth sparkle*.
The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February.