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TVNZ raked in a fair few awards at the Qantas Film and Television Awards. And it added to its weekend haul at the Promax/BDA ANZ festivities, an awards show that aims to recognise the broadcasting world’s best promotional work.
A group from New Zealand cloud software developer Genesis Interactive claim to have come up with a “possible world first”, a tool called Comet SEO that aims to simplify the search engine optimisation (SEO) process for Kiwi companies.
He’s been a fixture of the New Zealand advertising landscape for 11 years, but all good things must come to an end and, after TBWA\ lost the ASB account to Droga5 a few months back, the axe was always likely to come down on Ira Goldstein, New Zealand’s best-loved bumbling fictional American banking spy.
New Zealand’s glitterati braved the elements and put on their best ‘take my photo’ smiles, Paul Henry used the c word and the broadcasting industry came together to pat itself on the back for a job well done over the last rather difficult 12 months as the winners of the Qantas Film and Television Awards were announced. And, in the usual stoush between the major networks, TVNZ came out on top.
In-depth readership surveys have shown that over 96 percent of StopPress readers are money-grubbing capitalists who love nothing more than return on investment, fiscal skullduggery, skyrocketing sales and massive profits. So it seemed appropriate to give away five double passes to Wall Street: Money Never Sleeps, a movie that marks the return of disgraced former Wall Street corporate raider/finance industry divinity Gordon Gekko. And for wannabe Kiwi corporate raiders with absolutely no shame, we’ve also got five Wall St BlackBerry cases to dish out.
TVNZ and MediaWorks trade recruitment blows; Saatchi’s creates a new role in an effort to ramp up ‘irresistability’; a man who struck fear into the hearts of marketing shysters hangs up his boots; and Omnigraphics, Villa Maria and Supply Design bolster their staff offerings.
Mother always said never to judge a book by its cover. But, as the finalist list for the The Maggies shows, the opposite applies when it comes to magazines.
In a deal estimated to be worth A$150 million, BBDO Worldwide, the advertising network of global marketing beast Omnicom Group, is hoping to increase its shareholding in the Clemenger Group from 46.67 percent to 73.67 percent as part of an increased focus on the Asia-Pacific region.
BOHICA. Here’s your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council’s new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.
Damon O'Leary: in front of a wall
Basil Christensen, the art directing half of Ogilvy’s creative team, has decided to retire from advertising (for a while, at least) and move to the South of France, which means his long-time creative partner Damon O’Leary will be on his own as Ogilvy’s executive creative director.
It’s a long way from the Sundance Film Festival, but, hey, a man’s gotta eat, so big directorial gun Toa Fraser has decided to take on his first ever advertising project, a series of new commercials for Freeview and TBWA\TEQUILA.
Interbrand has released the 11th annual 100 Best Global Brands rankings and, out of the corporate turbulence seen over the past 12 months, it’s the high profile technology brands that have performed best.
After we posted this story about the companies and organisations that were deemed to have the best reputations in the eyes of Kiwis, we had a few requests for details about the Corporate Reputation breakfast seminar. Originally, this event was aimed at the 20 companies featured in the study, so they could find out about their rankings and those of their competitors, but there was enough interest from outside this exclusive club to open it up further. So Core Communications and AMR Interactive have extended an invitation to anyone interested in hearing about the New Zealand study, the international index and global best practice for reputation management from AMR’s reputation expert Oliver Freedman.
The faces have been put forward, the votes have been cast and the six hottest humans in the marcomms biz have been chosen for APNO’s inaugural Friends in High Places Advertising’s Next Top Model.
As Air New Zealand’s young, slightly more controversial upstart brand, grabaseat has always been given a bit more marketing rope than its parent. It’s certainly come up with some slightly unusual promotions in its time and it openly claims to do things in a way “that sometimes offends, sometimes makes you laugh, sometimes makes you cry and sometimes is just plain dumb”. But whatever grabaseat does, there’s always someone out there who will tell them how to do things better, apparently. So instead of fighting against the haters, it has decided to harness the creative power of the masses with the grabaseat billboard website.
In this instalment of ads@6, Eco Strand gets a little bit ‘matrixy’, DraftFCB’s campaign to stop family violence strikes a chord, Axxis steel framing could be ramping up its presence after being given a fillip by the quake, State and Tower go head to head and a host of retailers yell loudly about their various specials.
Over 1000 New Zealand made photographs across ten different categories were entered in the 2010 Epson/NZIPP Iris Professional Photography Awards. And New Plymouth came out on top, with Tony Carter taking out photographer of the year for the third time, Chris Hill winning the commercial/advertising category and Niki Coates winning the portrait category.
After the recent Canterbury earthquake, no-one wants to hear about any more movings and/or shakings. Except if it’s got anything to do with the enthralling recruitment carousel they call the marcomms industry.
For its latest customer service trick, ASB has fully embraced social media, gone completely virtual and launched a real-time, secure, person-to-person banking application on Facebook, something it claims is a world-first.
Colenso BBDO’s planning director James Hurman will be delivering his ‘Thinking3’ course at the CAANZ/AUT Communications School from Monday 20 to Wednesday 22 September. And there are still places left for anybody in the advertising and marketing industry who wants to improve their strategic thinking abilities.
Charlie’s Group Ltd has appointed Hunter to look after its array of refreshing beverages, handing the Charlie’s and Phoenix Organics folios in Australia and New Zealand to the trans-Tasman indie “cloud agency”.
DDB has nabbed a host of new (and some old) talent for its retail department, with ex DDBer Mark Lorrigan returning to the mothership and teaming up with Jordan Sky in the newly-created role of joint head of retail positions, and three more newbies adding some firepower to the arsenal.
Ten Kiwi companies have been recognised for creativity and innovation in their campaigns in the sixth annual Fly Buys Marketing Awards, with New World Wellington taking home the supreme award, as well as awards for Customer Retention & Behaviour Change and the Best Use of Database for their Lifestyle Mailer.
Air New Zealand recently launched its new ‘Seats to Suit’ option for flights between New Zealand, Australia and the Pacific Islands, giving customers the opportunity to choose between four different ways of flying — Seat, Seat + Bag, The Works and Works Deluxe. And, in now fairly traditional Air New Zealand/.99 style, it’s created a quirky piece of promotional content to highlight the different options.
Loyalty New Zealand and Datam have flown the creative Wellington flag overseas, winning the hotly contested direct mail (DM) category in the Asia Pacific and Japan HP Digital Print Awards for the Fly Buys Points Summary mailing.
More proof, if any were needed, that New Zealand is still hitting it out of the park when it comes to creativity in advertising after the Adschool at Auckland’s Media Design School was named the fourth best (a very good position, as DDB’s Moro campaign shows) advertising school of the decade on account of the gongs its students have taken home in the first ten years of the YoungGuns Awards.
Is TV dying? Or is it just evolving? And what do the big changes mean for the important bits between the programming, the ads? Death, Taxes and TVCs, an event being organised by the generous folk from Pure Productions, will delve into this issue to find out what the future of television advertising in New Zealand holds. And while the inaugural event, which features a stellar speaking line-up, is an invite only occasion, StopPress has got five tickets to give away.
Get your read on with a host of entrancing tales about new RWC sponsorships, BIG moves, renaissance buses, the power of cinema, Pauline Hanton, photography, cool new campaigns, the Effies, online pre-research shopping tools, MINI art, sustainable business accolades, rock paper, the branding success of the Smokefree Rockquest and so much more.
There were plenty of celebrations when the team behind interactive online TVNZ drama Reservoir Hill won the country’s first ever International Digital Emmy in Cannes earlier this year. And there were a few more last week after mobile marketing company Run The Red and KHF Media took home the Telecommunications Users Association of New Zealand (TUANZ) Innovation Award for best mobile application of the year.
The marketing campaign for the Art of the Envelope awards was pretty sexy. And so are the first three monthly finalists, with Dave Rogers from Geon Group, Guy Needham from Les Mills and Antony Wilson, Iain MacMillan and Kate Murchison from DraftFCB all making the cut.