A decade and six versions since first launching Creative Suite, Adobe has abandoned its flagship retail software in favour of its Creative Cloud pay-as-you go model. We look at some of the pros and cons of Adobe’s new(ish) business model.
The Radio Network’s (TRN) ZM music station has relaunched its iPhone app, giving it some much needed TLC and polish.
NZ Herald and NZ On Air have given new life to a cartoon strip from the Herald’s now defunct music magazine Volume, taking it from paper to an animated web series called Hook Ups on the Herald website.
The latest batch of Advertising Standards Authority’s upheld deals a blow to V Energy, Countdown and Carl’s Jr.
Budget airline Jetstar looks to squeeze every dollar out of its in-flight experience, which now includes air sickness bags advertising motion sickness soothers such as ginger cordial (whatever that is) . We’re not sure what the CPM for this campaign might be, but do think it’s brilliant that the company which controls how bumpy the trip is also sells advertising against that bumpiness. If Jetstar owned a ginger farm this would be a great example of a vertically integrated company.
Online business review community Yelp has arrived on New Zealand shores, making it the 21st country on the San Francisco-based company’s list for world domination. Updated with Localist’s view on today’s events.
Kiwi digital signage company Ngage is taking its wares across the ditch, after securing a 165-screen deal with Dunedin’s Forsyth Barr Stadium.
I only had three days with Samsung’s latest flagship phone, the Galaxy S4. That’s not nearly enough time for me to do a proper review, so instead consider this a preview and commentary on my very fleeting flirtation with a good phone.
UPDATE: Rapp Tribal is the only New Zealand agency to win a Webby Award this year, for its Demand Equal Pay corporate social responsibility campaign in partnership with the YWCA. Interactive, print and media elements worked together to raise awareness of New Zealand’s pay disparity between men and women.
We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.
The New Zealand Herald now has more than 100,000 likes on its Facebook page. The impressive feat makes NZ Herald the most popular news brand in New Zealand on the social network.
Demand for mobile data in New Zealand has almost doubled for the second year in a row, as the cost of data decreases and the number of smartphones in Kiwi hands increase.
Beer is fragile and precious cargo for many Kiwi blokes and blokesses, so Lion’s beer insurance campaign for its Crafty Beggars range isn’t nearly as absurd as it might sound.
Behind Nickelodeon cartoons such as The Penguins of Madagascar and Kung Fu Panda: Legend of Awesomeness is a team of animators who just happen to be based out of New Zealand. We look inside Oktobor Animation (formerly Omnilab-owned visual effects house Oktobor) and talk to head of production Rob DiFiglia and managing director Bruce Everett about New Zealand’s blossoming digital creative scene.
New Zealand farmers, transporters and butchers go to great lengths to make the lamb cuts on your dinner table look mouth-watering. It’s anything but easy, as Silver Fern Farms’ new brand campaign from Colenso BBDO shows.
Suicide – it’s a difficult topic to base your advertising campaign on, as Hyundai UK has just learned with its commercial finding international condemnation.
This week saw the launch of APN Outdoor’s ‘Turning Heads’ campaign and top of the agenda towards getting people to turn heads is the launch of new large format digital billboards in Auckland.
Canon New Zealand is kicking off its latest consumer marketing campaign including more than $1 million in TV, print, online, retail and outdoor media.
The X Factor New Zealand, the latest of many popstar search programmes, debuted on New Zealand screens on Sunday to much publicity in the form of TVC campaigns, billboards and online advertising. The ratings coming out in the wake of the first two episodes haven’t blown any ratings records to shreds, but X Factor NZ is providing MediaWorks with a solid opening act.
Monopoly – the game that destroyed a thousand families – is launching a new set based on Auckland. In a fine piece of democratic consultation, the city planners for Monopoly Auckland Edition asked the public for idea suggestions through Facebook and email. As with all things internet, if it can be #hashtag mocked, it will be – as was the case yesterday and today with the #AucklandMonopolyCards hashtag.
Last week we posted a story about TVNZ’s On Demand service hitting the three million streams per month milestone in March. And, in the interests of fairness—and comparison—we asked for MediaWorks’ figures as well. That’s when the fun started.
Online tax refund company MyTax.co.nz has kept its advertising strictly to the radio waves instead of jumping onto the moving pictures with sound bandwagon. This month it’s launched its first TVC campaign highlighting the weird and wonderful jobs some Kiwis have.
Tampons are difficult to advertise without offending some people. The Advertising Standards Authority’s 2012 annual report shows two feminine hygiene products in its top ten most complained about ads list for last year.
Only last year Samsung was mocking those waiting in line for the iPhone 5, but it seems the Korean tech giant has had a change of heart when it comes to queues with its Galaxy S 4 launch campaign in New Zealand (via Colenso BBDO).
DB Breweries’ latest Export 33 TVC celebrates the hard work men put in to looking good for their significant others by drinking low carb beer.
Outdoor advertising has bounced back after a slow and difficult 2012 to post first quarter revenues of $15.4 million – up by 16 percent from the same period in 2012, according to the Outdoor Media Association of New Zealand (OMANZ).
Twitter has launched its new music service in New Zealand (and some other non-consequential countries), called Twitter #Music. Unlike Google Music or iTunes, #Music is right now purely a music discovery tool – helping users find new and popular artists using its millions-strong network.
In becoming only the 13th country in the world to legalise same sex marriage, New Zealand’s garnering a lot of attention from around the world. PLUS: Video of Parliament spontaneously bursting into song.
Like the name suggests, Triage is designed to be the first step towards taking the knife towards your email bloat.
The Sony Cybershot RX1 is a small camera that’s all about the big picture. Inside its compact body beats the heart of a full format sensor, giving image quality you won’t see in any other camera this size. However, all good things come with compromises and there were plenty made to create the RX1. With one hand Sony giveth and the other it taketh away.