Stoppress series
Harnessing the power of the search engine for ‘swing shoppers’
With 30 million people searching online for grocery items per month, PAK‘nSAVE & PHD NZ realised Google search presented a competitive opportunity.
Author Bernadette Basagre
News
Commercial radio listenership remains consistent
Commercial radio stations are enjoying consistent numbers according to new data released by the New Zealand Commercial Radio Industry.
Beacon Awards 2022
Award-winning campaign helps Kiwis living with motor neurone disease
Special’s emotive and award-winning work with Motor Neurone Disease NZ helped tell a story all too familiar for Kiwis living with the illness.
Stoppress series
Social campaign recognised for bringing joy to ‘hundreds and thousands’
MBM & Whittaker’s colourful campaign marking the return of a Kiwi favourite proved an instant hit with chocolate lovers, and Beacon Awards success.
News
Go Media makes Good Impressions
Go Media has launched an initiative that lets their clients donate advertising value via digital billboards to organisations doing good.
Stoppress series
Chasing New Zealand’s big money questions
Together and Te Ara Ahunga Ora Retirement Commission speak to StopPress about their 2022 Beacon Award-winning campaign Chasing Answers.
News
Daylight Creative and Translate Digital join forces
A new era for marketing and technology is dawning as Daylight Creative and Translate Digital merge to form a new studio – known simply as Daylight.
News
2022 Beacon Awards winners announced
The industry’s finest media thinkers came together last night to shine a light on outstanding achievements at the 2022 Beacon Awards.
Stoppress series
Making programmatic media buying less problematic
Buying media is now easier than ever thanks to programmatic, but how do buyers and strategists ensure they are buying the right media?
Partner articles
Crucial cultural and social shifts to be presented to leading Kiwi marketers
An all-local keynote speaker line up is set to inspire and unlock new marketing insight at this year’s iMedia Brand Summit.
News
Waka Kotahi’s PR team of 88 sparks debate
The Government’s spending on PR is under scrutiny following criticism about Waka Kotahi’s PR team more than doubling since 2017. We unpack…
Stoppress series
What’s trending in programmatic this year?
Programmatic advertising has firmly planted itself at the centre of the digital advertising ecosystem. So what trends will shape it over 2022?
Partner articles
Getting the most out of programmatic advertising
As programmatic advertising becomes a core feature in the digital marketing landscape, Jane Ormsby founder & MD of Scroll Media discusses its impact.
News
Latest radio ratings show slight easing back to traditional listening habits
Following a strong year for news and talk radio, listeners are slowly easing back into music channels according to S1 2022 GfK Radio Audience Data.
News
Doors open as Netflix considers advertising
The news that streaming giant Netflix is considering adding advertising to the service is being met with optimism from marketing stakeholders.
Features
Programmatic shaking up Out of Home
As marketers have access to increasingly sophisticated tools, programmatic advertising is moving from its traditional space in home onto the streets.
News
FEDERATION becomes first creative agency in New Zealand to launch sustainability consultancy
FEDERATION has taken up the challenge in leading NZ’s creative industries in climate, purpose and ESG change by launching consultancy, Impact.
Features
How Today FM is looking to generate commercial success
As Today FM looks to a new generation of talk radio listeners, how is MediaWorks engaging new advertisers? We explore with Tova sponsor, Generate.
Partner articles
Delivering the best of global and local
Kantar, a global full-service, data-driven insights & consulting company has integrated with Colmar Brunton, NZ’s most awarded market research firm.
News
DDB Aotearoa win Tourism New Zealand global campaign
StopPress has learned that DDB has won the Tourism NZ global campaign that will see the agency work on new creative for an international audience.
Campaigns
Stanley St and Rebel Sport team up for ‘Get Christmas Fit’
In the hero ad, we see Santa say farewell to the milk and cookie scoffing, as he draws a line in the non-existent snow and gets “Christmas Fit”.
Features
More local content, more advertising opportunities – TVNZ’s pitch to advertisers
We sit down with TVNZ’s Jodi O’Donnell for a discussion on what the proliferation of digital, OnDemand and local content means for advertisers.
News
MediaWorks launch new talk brand with DOOH campaign
MediaWorks has revealed the name of its new look talk brand – Today FM. The new radio station is set to launch in the first quarter of 2022.
Features
Discovery unveils bold plans for local audiences and advertisers in 2022
StopPress speaks with Discovery’s Glen Kyne on what a 70 percent increase in its local content means for Kiwi advertisers.
Campaigns
Whānau Ora and Motion Sickness extend vaccination campaign
Whānau Ora supports ‘Fight for your Whakapapa’ vaccination campaign across Te Ika-a-Maui, the North Island via Motion Sickness.
News
ICG to merge with Soar Print
Auckland-based print specialist Soar Print and communications group ICG have announced that they will merge.
Partner articles
oOh!media celebrates marketing pioneers
Not afraid to push the boundaries oOh!media has a passion for working collaboratively with forward-thinking marketers to challenge what OOH could be.
Features
Pressies convenor Katharine Broughton on award-worthy PR campaigns that stand out on the page
Katharine Broughton on PR’s rise, how the industry is evolving as brands become more conscious of community & what makes for a winning awards paper.
News
Meridian Energy appoints The Monkeys as new creative agency
Meridian Energy has appointed The Monkeys Aotearoa, part of Accenture Interactive, as its new creative agency of record.
News
ReachMedia to distribute NZME Community Newspapers across the country
ReachMedia has been selected as the nationwide distribution partner for New Zealand Media and Entertainment’s 15 community newspapers.