MediaWorks launch new talk brand with DOOH campaign

MediaWorks has revealed the name of its new look talk brand – Today FM. The new radio station is set to launch in the first quarter of 2022.

Its weekday lineup will start each morning with a fast-paced show hosted by Rachel Smalley who’ll have all the latest in business and overnight news.

Tova O’Brien is set to shakeup breakfast radio with her new show – Tova, where listeners will find the most up to date news and latest perspectives, alongside challenging interviews as well as a little bit of fun along the way.

Duncan Garner will delve into the issues of the day from 9am, focusing on the stories and conversations Kiwis care about the most. In the afternoons, Leah Panapa and Mark Richardson’s show will be a true smorgasbord covering news, lifestyle and entertainment.

Rounding out the news day will be Lloyd Burr who’ll have all the newsmakers lined up to talk through the day’s events and he’ll be joined by Wilhelmina Shrimpton with all the latest news.

From 8pm, radio legend Polly Gillespie will help listeners as they face the trials and tribulations of life in 2022, because chances are she’s been there, done that.

The full Today FM weekday lineup is as follows:

5am-6:30am First Light with Rachel Smalley
6:30-9am Tova w/Tova O’Brien
9am-midday Duncan Garner Today
12pm-4pm Leah & Mark w/Leah Panapa and Mark Richardson
4pm-7pm Lloyd Burr Drive w/Wilhelmina Shrimpton
8pm-midnight Polly w/Polly Gillespie

At the weekend on Today FM, there’ll be a mix of news, sport, lifestyle and entertainment, including a business and entrepreneurial focused show from Robett Hollis who’ll broadcast live from his purpose-built home studio in San Francisco. Further announcements around weekend hosts and shows will be made in the coming weeks and months.

MediaWorks Director of News & Talk Dallas Gurney says MediaWorks is excited to launch Today FM next year.

“Today FM is all about news that’s new and making it accessible for Kiwis of all ages, particularly younger audiences. We have a fantastic lineup of some of New Zealand’s biggest names, alongside some new voices I know audiences are going to love to tune into via either traditional radio or by streaming live through MediaWorks’ app rova.

“Today FM will be broadcast on FM frequencies throughout Aotearoa and we look forward to sharing more details on this soon.”

About Author

David Nothling-Demmer is Editorial Director - Business Titles at ICG Media. Titles include: StopPress, NZ Marketing magazine, Idealog and The Register.

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